Property brokers and buyers queue up for Aldar's launch of The Wilds, a new nature-based residential development in Dubai scheduled for completion in 2029. Photo: Aldar
Property brokers and buyers queue up for Aldar's launch of The Wilds, a new nature-based residential development in Dubai scheduled for completion in 2029. Photo: Aldar
Property brokers and buyers queue up for Aldar's launch of The Wilds, a new nature-based residential development in Dubai scheduled for completion in 2029. Photo: Aldar
Property brokers and buyers queue up for Aldar's launch of The Wilds, a new nature-based residential development in Dubai scheduled for completion in 2029. Photo: Aldar

UAE’s property market is ‘on steroids’, says investor as three residential developments launch in one day


Katy Gillett
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The UAE’s property market is “on steroids”, but may be headed for a correction, according to investors who attended Aldar’s sales launch of its third development at Coca-Cola Arena on Thursday.

Queues of property brokers and buyers were forming on the streets of City Walk outside the 17,000-capacity arena as early as 8.30am ahead of the Abu Dhabi developer’s sales launch for The Wilds.

It is a family-friendly residential community with up to 1,700 properties that will integrate greenery and wildlife.

A total of 800 villas were available to buy on Thursday in the first of three sales phases this year. While almost half were sold to Aldar clients privately on Wednesday, another 700 appointments were lined up at the arena, with all plots expected to sell out before the end of the day.

The inside of Coca-Cola Arena was transformed into a nature-filled sales site with greenery, a pianist and Bear Grylls in attendance. Photo: Aldar
The inside of Coca-Cola Arena was transformed into a nature-filled sales site with greenery, a pianist and Bear Grylls in attendance. Photo: Aldar

Meanwhile, over in Sharjah, UAE developer Arada sold out its new Dh5.6 billion ($1.52 billion), 975,000-square-metre Masaar 2 development in three hours. It had sold all 2,000 units by noon on Thursday, making it the company's fastest-selling off-plan project in the emirate.

Peter Lawson, a property investor with a portfolio of 20 residences across the UAE, who attended the event in Dubai, said the rush this week to buy properties is a reflection of the current market, which he said is “on steroids at the moment”.

“We wondered if there’s going to be a correction, but I would say considering for Dh5 million I can buy somewhere on Palm Jumeirah overlooking the most iconic skyline in the world at the moment, but if I go to London, Barcelona or Munich that would be 5 million euros – I think the market as a whole is actually undervalued," he said.

Demand for family homes skyrockets

Dubai's real estate sector has maintained a strong growth momentum in recent years, recording deals worth Dh761 billion ($207.2 billion) last year, up 20 per cent annually. This boom is supported by government initiatives such as residency permits for retired and remote workers, an expanded golden visa programme, as well as robust economic growth in the UAE.

While developers such as Aldar are working fast to meet rising demand as the country’s population continues to grow, experts believe there is still plenty of room for more options.

This is particularly true for family homes in Dubai, said property broker Ana Carolina Barni, who was helping a client buy a new home on Thursday in The Wilds. “Ten years ago, for Europeans, they would come here on holiday or maybe the father would come as a businessman," she said.

"But now the whole family is moving over and there is more and more need for family homes in Dubai, especially with these kinds of amenities, as you don’t want to leave your community.”

Mother-of-two Gauhar, who owns a chain of nurseries for Russian-speakers and has lived in Dubai since 2009, bought a four-bedroom villa in The Wilds, her first family home. She had been looking for a while but had struggled to find something that met her criteria. “I’ve been looking for something that is family-orientated, something new, something fresh,” she told The National.

Going wild for nature

Located along Sheikh Mohammed bin Zayed Road, opposite Global Village, The Wilds, which is scheduled for completion in 2029, will feature a range of apartments, villas and five- and six-bedroom mansions designed by Lebanese architect Nabil Gholam. The project will incorporate native plants, a woodland, dry stream habitats, community gardens, duck houses, bee-keeping zones and more.

The Wilds is a nature-based development that will incorporate native plant species, nature trails and bee-keeping zones. Photo: Aldar
The Wilds is a nature-based development that will incorporate native plant species, nature trails and bee-keeping zones. Photo: Aldar

British celebrity survivalist Bear Grylls attended the launch as the development’s ambassador. “What I like about The Wilds is that you can roll out of your house and people aren’t going to think you’re mad for walking barefoot through the forest areas, but actually you’re in Dubai,” Mr Grylls told The National during the event.

“I like things that are innovative and pioneering, especially when it comes to families and creating and developing things that are about becoming more connected.”

Property broker Milana, who was rushing to take her place in the growing queue outside Coca-Cola Arena, was certain this development would be popular among buyers. “It’s going to sell out today, for sure.”

Sharjah’s Masaar 2 has a similar ethos steeped in nature. The units range from two-bedroom town houses to five-bedroom villas, and features will include "a large-scale, swimmable forest lagoon with waterfall".

Construction at the project is due to start before the end of 2025, with the first homes scheduled for completion by the end of 2027. The full development, with all its amenities, will be ready by 2028, Arada said.

There was a rush to buy property in Arada's Masaar 2 in Sharjah. Photo: Arada
There was a rush to buy property in Arada's Masaar 2 in Sharjah. Photo: Arada

While family-friendly, nature-based communities are in high demand, Dubai’s Beyond Developments is betting on waterfront property, as it also launched new beachfront residences on Thursday. Its third project, Sensia, is an eight-million-square-foot master-planned development at Dubai Maritime City.

“The appetite from local, regional and international investors for high-quality waterfront development remains strong, and the success of our projects at Dubai Maritime City is a testament to this growing demand,” said chief executive Adil Taqi.

Fluctuation 'doesn't matter' for long-term investors

Mr Lawson bought a five-bedroom villa for Dh7.8 million in The Wilds and said he thought it could have been 20 per cent more expensive. “I believe on handover, that will be north of Dh13 million.”

Keen investor Ankur Malik also bought a three-bedroom property, which starts at Dh5.1 million, the third Aldar property he now owns. This was a “fair price”, he told The National. “I expect it to go up.”

He chose The Wilds because he “wanted to have something unique” and was attracted by the availability of stand-alone villas as opposed to town houses, which are more common across other developments in Dubai.

Mr Malik echoed Mr Lawson’s sentiment that there could be a correction in the market coming. “Long-term investors need to hold the property,” he added. “If you have the capacity to hold the property, then the fluctuation doesn’t matter.”

UK's plans to cut net migration

Under the UK government’s proposals, migrants will have to spend 10 years in the UK before being able to apply for citizenship.

Skilled worker visas will require a university degree, and there will be tighter restrictions on recruitment for jobs with skills shortages.

But what are described as "high-contributing" individuals such as doctors and nurses could be fast-tracked through the system.

Language requirements will be increased for all immigration routes to ensure a higher level of English.

Rules will also be laid out for adult dependants, meaning they will have to demonstrate a basic understanding of the language.

The plans also call for stricter tests for colleges and universities offering places to foreign students and a reduction in the time graduates can remain in the UK after their studies from two years to 18 months.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Updated: March 01, 2025, 4:34 PM