Bella Hadid brought Mall of the Emirates to a standstill on a special appearance to unveil her much-anticipated fragrance collection, Orebella, to the UAE.
The model-turned-entrepreneur arrived at the evening launch party on Sunday wearing a floor-length column dress by Jordanian-Palestinian designer Reema Dahbour.
The look, in off-white and scattered with traditional tatreez embroidery in white, silver and gold, included a distinctive halter neck design. The model wore her hair pulled back in a tight bun and finished with a garland of white flowers.
On social media, the designer expressed her pride. “It’s truly been a dream and a dream come true to dress Bella Hadid. We couldn’t think of anyone who represents our brand more beautifully.”
Hadid marked the official debut of her beauty brand in the country with a one-day Ulta Beauty x Orebella pop-up, held in celebration of Ulta Beauty’s forthcoming arrival in Dubai.
The American retailer is set to open its first store at Mall of the Emirates in January, bringing with it a selection of favourite brands, including Hadid’s own.
One day pop-up
The pop-up offered visitors the chance to try the Orebella fragrances. A live conversation between Hadid and radio presenter Priti Malik took place at the Fashion Dome.
Hadid’s perfume line, launched in May 2024, is alcohol-free and must be shaken before use. She has unveiled five fragrances: Window2Soul, Salted Muse, Blooming Fire, Nightcap and Eternal Roots. To mark the release of Eternal Roots, the model, who is also a vocal advocate for Palestine, wore a dress by Palestinian-Emirati designer Reemami embroidered with traditional motifs.
Dubai marks the latest stop on Hadid’s Middle East tour, following a visit to Kuwait earlier this week. Her appearance at The Avenues Mall in Kuwait City drew huge crowds, bringing sections of the mall to a standstill. Social media footage showed thousands of fans gathered on all levels of the main atrium and escalators, camera phones aloft. Hadid was also spotted shooting campaign images on the streets of Kuwait City.
Ahead of the visits, Hadid said on Ulta Beauty’s social media channels that she was thrilled to bring her perfumes to the region, describing it as “an exciting week”.
