All it took was a couple of subtle appearances in a few Instagram posts, and now the rumour mill is in full spin.
Kylie Jenner has been romantically linked with Fai Khadra, following the Palestinian model's cameos on her social media feeds.
The model, 28, this week holidayed with the reality TV star and beauty mogul, as well as Jenner's two-year-old daughter Stormi Webster, in Utah, US.
But just who is Khadra? Well, he is no stranger to making headlines.
Who is Fai Khadra?
Fai Khadra is a Los Angeles-born Palestinian model and social influencer with 1.2 million Instagram followers who has worked with brands including Moncler, Louis Vuitton, Alexander Wang and Bulgari.
He is also a singer-songwriter who has written for others, as well as releasing his own music.
Khadra appears to have many friends among the rich and famous, including long-time pal Kendall Jenner and the likes of Gigi and Bella Hadid and Hailey Baldwin.
Khadra and Jenner in the Utah desert:
Where is Fai Khadra from and who are his family?
Khadra is the son of an art collector father and his mother, Rula, owns upscale boutique The Art of Living, in Riyadh. The model is of Palestinian descent and lived in Dubai for two years when he was in school.
He is also the elder brother of twins Simi and Haze, who found fame for their front row fashion appearances (the pair were known for their long curly hair). They are now DJ duo to the stars, Simihaze.
Khadra with his two sisters when younger:
What does Fai Khadra do?
Khadra dabbles in modelling, and has worked with brands including Moncler, Louis Vuitton, Alexander Wang and Bulgari.
He's also somewhat of a social media influencer, boasting 1.2 million Instagram followers, and can often be found front row at fashion weeks around the world.
Khadra and his sisters now:
Khadra is also a talented songwriter, who has penned songs for British singer Blood Orange and American singer-songwriter Justine Skye.
He released his own single, Love It, which has since been removed from YouTube, but he still has two tracks on SoundCloud, dating back to 2016.
How does he know Kylie Jenner?
Khadra is a long-time friend of the Kylie Cosmetics founder's sister, Kendall Jenner, who is believed to have introduced the model to her extended family.
Khadra and Kendall Jenner:
The pair were first pictured together in 2018.
Kendall and Khadra were rumoured to be dating after he accompanied her to the wedding of Hailey Baldwin and Justin Bieber, though the suggestion was shot down by the model.
"We don’t date he is just my date," Kendall captioned a photograph taken with Khadra on Instagram.
The catwalk star did, however, joke in November 2019 about starting a family with Khadra after uploading pictures of the two with a baby on Instagram.
"Everyone in favour of me and Fai starting a family say 'I'," Kendall wrote.
Scroll through to picture four to see the photo that led to Kendall Jenner's caption:
Kylie also shared pictures with Khadra late last year, as the two posed in front of a decadently furnished Christmas tree.
According to social media, Khadra is also friendly with Gigi and Bella Hadid, who are also of Palestinian descent, as well as Hailey Baldwin.
Who has he dated?
While Khadra has never confirmed his involvement with Kylie or Kendall, he was romantically linked with Victoria's Secret model Devon Windsor in 2014. The pair broke up after a year together.
He has also been photographed holding hands with Jordyn Woods, Kylie's former friend.
Khadra at Louvre Abu Dhabi in 2018:
Update: This story has been updated with Fai Khadra's correct birthplace of Los Angeles, and the amount of time he spent in Dubai has been clarified.