Sun exposure is the natural way to get vitamin D. Photo: Unsplash
Sun exposure is the natural way to get vitamin D. Photo: Unsplash
Sun exposure is the natural way to get vitamin D. Photo: Unsplash
Sun exposure is the natural way to get vitamin D. Photo: Unsplash

Vitamin D is UAE's top health-related search term on Google, study shows


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While the UAE may get year-round sunshine, vitamin D deficiency is a common health concern in the country, recently topping a list of health-related Google search terms.

Data from a new study conducted by UK sports retailer SportsShoes.com showed that there is an annual average of 46,500 “vitamin D” searches in the UAE.

The news is probably not surprising after a two-year study carried out by the Dubai Health Authority in 2017 indicated alarming levels of vitamin D deficiency in the emirate, with up to 90 per cent of the population not getting enough. And the Covid-19 pandemic will have exacerbated the issue, as people spent more time indoors.

Vitamin D is a fat-soluble vitamin that is known to help the body absorb and retain calcium and phosphorus, which are both important for bone building. But many other human organs and tissues have receptors for vitamin D, which according to Harvard University's School of Public Health suggests it has crucial roles beyond bone health.

“Vitamin D deficiency happens due to limited exposure to sunlight. People suffering from the deficiency generally lack a feeling of well-being stemming from muscle pain, fatigue, hair loss, low energy and at times depression,” says Dr Raza Siddiqui, executive director at RAK Hospital.

Aside from the sun, vitamin D can be derived from supplements. There are also some foods that can aid the process of vitamin D production, such as fortified milk, fortified orange juice, fortified cereal, mackerel, canned sardines, canned salmon, pickled herring, codfish, Swiss cheese and mushrooms.

In an earlier interview, Dr Maha Osman, a specialist in family medicine at Medcare Medical Centre, said people should speak to their doctors about taking vitamin D supplements, as appropriate quantities may vary from person to person.

Spotlight on mental health

The Google research data also revealed that many UAE residents are searching for the terms “meditation” and “journalling”, two activities thought to contribute to improved mental health.

Meditation has become increasingly popular in recent years with more people adding it to their fitness and well-being routines. Simply put, meditation involves focusing or clearing your mind using mental and physical techniques.

According to the Cleveland Clinic, meditation is associated with decreased symptoms of anxiety, depression and post-traumatic stress disorder. It also benefits memory and concentration, as well as helping people to cope with stress.

Journalling is another helpful tool for improving mental health.

“Borrowing principles from mindfulness, the wellness activity has sparked interest in recent years as people all over the world turn to the method to help deal with stress and overwhelming thoughts,” SportsShoes.com said.

Social media has boosted in the renewed popularity of journalling, with the search term gaining 5.3 billion TikTok views globally.

Other top-10 most searched terms in the UAE included “vitamin B12“, “5am club” and “lymphatic drainage”.

The study analysed Google search data on more than 60 terms associated with health, from nutrition to fitness.

Tamkeen's offering
  • Option 1: 70% in year 1, 50% in year 2, 30% in year 3
  • Option 2: 50% across three years
  • Option 3: 30% across five years 
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Members of Syria's Alawite minority community face threat in their heartland after one of the deadliest days in country’s recent history. Read more

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Send “thenational” to the following numbers or call the hotline on: 0502955999
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Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

The Prison Letters of Nelson Mandela
Edited by Sahm Venter
Published by Liveright

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Crops that could be introduced to the UAE

1: Quinoa 

2. Bathua 

3. Amaranth 

4. Pearl and finger millet 

5. Sorghum

The Buckingham Murders

Starring: Kareena Kapoor Khan, Ash Tandon, Prabhleen Sandhu

Director: Hansal Mehta

Rating: 4 / 5

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Name: The Protein Bakeshop

Date of start: 2013

Founders: Rashi Chowdhary and Saad Umerani

Based: Dubai

Size, number of employees: 12

Funding/investors:  $400,000 (2018) 

The biog

Hometown: Cairo

Age: 37

Favourite TV series: The Handmaid’s Tale, Black Mirror

Favourite anime series: Death Note, One Piece and Hellsing

Favourite book: Designing Brand Identity, Fifth Edition

Like a Fading Shadow

Antonio Muñoz Molina

Translated from the Spanish by Camilo A. Ramirez

Tuskar Rock Press (pp. 310)

MATCH INFO

Watford 1 (Deulofeu 80' p)

Chelsea 2 (Abraham 5', Pulisic 55')

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How to watch Ireland v Pakistan in UAE

When: The one-off Test starts on Friday, May 11
What time: Each day’s play is scheduled to start at 2pm UAE time.
TV: The match will be broadcast on OSN Sports Cricket HD. Subscribers to the channel can also stream the action live on OSN Play.

INFO

What: DP World Tour Championship
When: November 21-24
Where: Jumeirah Golf Estates, Dubai
Tickets: www.ticketmaster.ae.

Founders: Abdulmajeed Alsukhan, Turki Bin Zarah and Abdulmohsen Albabtain.

Based: Riyadh

Offices: UAE, Vietnam and Germany

Founded: September, 2020

Number of employees: 70

Sector: FinTech, online payment solutions

Funding to date: $116m in two funding rounds  

Investors: Checkout.com, Impact46, Vision Ventures, Wealth Well, Seedra, Khwarizmi, Hala Ventures, Nama Ventures and family offices

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Want to sound on message about the biggest show on television without actually watching it? Best not to get locked into the labyrinthine tales of revenge and royalty: as Isaac Hempstead Wright put it, all you really need to know from now on is that there’s going to be a huge fight between humans and the armies of undead White Walkers.

The season ended with a dragon captured by the Night King blowing apart the huge wall of ice that separates the human world from its less appealing counterpart. Not that some of the humans in Westeros have been particularly appealing, either.

Anyway, the White Walkers are now free to cause any kind of havoc they wish, and as Liam Cunningham told us: “Westeros may be zombie land after the Night King has finished.” If the various human factions don’t put aside their differences in season 8, we could be looking at The Walking Dead: The Medieval Years

 

Updated: May 24, 2023, 12:25 PM