Private dining in the UAE is no longer the exclusive domain of the rich and famous.
Heeding requests from customers with a desire for closed-door rooms and secluded enclaves for entertaining, restaurants in the country are increasingly providing spaces where patrons can host private get-togethers.
While some packages can cost thousands of dirhams, if your tastes are gourmet or your group exceeds 30, there are deals to be had for as little as Dh150 a head.
“I get a lot of inquiries about private dining room [PDR] events,” says Christine Wakim, the owner of Events by Christina.
“I reserve many dining rooms for ladies who want gatherings in complete privacy. These rooms are quite different from hotel ‘meeting rooms’, because they are more ornate in decoration and the food matches that of the signature restaurant.
"I also did a Frozen-themed birthday party for a little girl, within the PDR of Turquoiz restaurant in The St Regis Saadiyat Island Resort in Abu Dhabi. Absolutely everything was blue, from the chairs to the decorations to the glasses."
For couples on the hunt for intimate venues for small-scale weddings, private dining rooms offer an affordable option.
“The UAE is promoted as being good for destination weddings,” says Wakim. “I’m doing more and more of them. For example, I had a bride from Tokyo and a groom from Syria wanting a venue for just 25 people, so we went for the private dining room at the Shangri-La in Abu Dhabi.
“The food and drink is normally a set package in most private dining rooms, but these are weddings – it’s up to the couple how much extra they want to spend on flowers, decoration, a photographer and music et cetera.”
Some private dining rooms require clients pay deposits of between 50 and 100 per cent for large-scale bookings, while others charge a supplement per head.
Emirati restaurant Mezlai, in Abu Dhabi’s Emirates Palace, however, offers customers its plush VIP dining facilities at no additional cost.
“Anyone can use our private room, there’s no extra charge,” says Emirati executive chef Ali Ebdowa. “The room can fit about 17 people and it’s a very special place. The interior design is inspired by Islamic and Arabic architecture and the room has it’s own gold-plated china dinner service.”
There is no minimum spend at Mezlai, where à la carte dishes include grilled local hammour with mixed nuts and rose water for Dh140, and camel or lamb machboos from Dh125.
“Our style of cooking and presentation is traditional Emirati with a modern twist,” says Ebdowa. “There are many very famous people who use the room but I’m unable to tell you who they are. All I can say is that we host a lot of ministers and business people who like to hold private meetings with clients.”
Well-known faces, from politicians and footballers to Saudi royals, are also frequently spotted in Argentinian restaurant Gaucho, in Dubai International Financial Centre. The venue has three PDRs, seating between eight and 44 people.
“I would say we’re in the medium price range for private dining,” says Natissa Bouhezila, Gaucho’s international operations director.
“We have very reasonable set-menu prices ranging from Dh375 to Dh480 a person. Obviously if you prefer chateaubriand [steak] it can push the cost higher.”
With the cost for private dining not differing greatly from prices the main restaurant, Bouhezila has seen an influx of clients reserving the spaces for birthday celebrations, leaving-dos and bachelor parties. Gaucho’s open-minded policy means that no colour scheme or theme is too unusual to accommodate.
“On the weekends, we’re doing a lot of divorce parties,” says Bouhezila. “We can even provide a cake with the iced hashtag #GameOver. In general, the parties are made up of ladies of all nationalities, ages 35 to 50.”
At the luxury end of the scale, five sophisticated private rooms are available at Armani Hotel in Dubai. Fine-dining options span the cuisines of authentic Indian, Japanese, European-Mediterranean and signature Italian. The venue’s Armani/Ristorante has two elegant rooms for high-rolling clients to choose from.
“The Circular private dining room seats up to eight guests and the Rectangular private dining room seats up to 12 guests,” says Mark Kirby, general manager of Armani Hotel Dubai. “Armani/Casa’s exclusive furniture reflects the restaurant’s understated gold, cream and sand colour palette. The cutlery is 24-carat gold plated, the linen is silk dupion and the glassware is sparkling German crystal. Prices of set menus range from Dh350 to Dh750 per person and customised menus are available upon request.”
The venues are popular with patrons looking to host intimate suppers, high-powered business meetings and celebratory family get-togethers.
The restaurant regularly welcomes actors, singers, designers and dignitaries, with anonymity guaranteed.
“Because of the discrete environment, the private dining rooms are frequented by several celebrities and well-known business tycoons,” says Kirby.
“Constant endeavours are made to provide guests with the ultimate in exclusivity and confidentiality through these areas.”
rduane@thenational.ae
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Some of Darwish's last words
"They see their tomorrows slipping out of their reach. And though it seems to them that everything outside this reality is heaven, yet they do not want to go to that heaven. They stay, because they are afflicted with hope." - Mahmoud Darwish, to attendees of the Palestine Festival of Literature, 2008
His life in brief: Born in a village near Galilee, he lived in exile for most of his life and started writing poetry after high school. He was arrested several times by Israel for what were deemed to be inciteful poems. Most of his work focused on the love and yearning for his homeland, and he was regarded the Palestinian poet of resistance. Over the course of his life, he published more than 30 poetry collections and books of prose, with his work translated into more than 20 languages. Many of his poems were set to music by Arab composers, most significantly Marcel Khalife. Darwish died on August 9, 2008 after undergoing heart surgery in the United States. He was later buried in Ramallah where a shrine was erected in his honour.
Company: Instabug
Founded: 2013
Based: Egypt, Cairo
Sector: IT
Employees: 100
Stage: Series A
Investors: Flat6Labs, Accel, Y Combinator and angel investors
Indoor cricket World Cup:
Insportz, Dubai, September 16-23
UAE fixtures:
Men
Saturday, September 16 – 1.45pm, v New Zealand
Sunday, September 17 – 10.30am, v Australia; 3.45pm, v South Africa
Monday, September 18 – 2pm, v England; 7.15pm, v India
Tuesday, September 19 – 12.15pm, v Singapore; 5.30pm, v Sri Lanka
Thursday, September 21 – 2pm v Malaysia
Friday, September 22 – 3.30pm, semi-final
Saturday, September 23 – 3pm, grand final
Women
Saturday, September 16 – 5.15pm, v Australia
Sunday, September 17 – 2pm, v South Africa; 7.15pm, v New Zealand
Monday, September 18 – 5.30pm, v England
Tuesday, September 19 – 10.30am, v New Zealand; 3.45pm, v South Africa
Thursday, September 21 – 12.15pm, v Australia
Friday, September 22 – 1.30pm, semi-final
Saturday, September 23 – 1pm, grand final
Roll of honour 2019-2020
Dubai Rugby Sevens
Winners: Dubai Hurricanes
Runners up: Bahrain
West Asia Premiership
Winners: Bahrain
Runners up: UAE Premiership
UAE Premiership
Winners: Dubai Exiles
Runners up: Dubai Hurricanes
UAE Division One
Winners: Abu Dhabi Saracens
Runners up: Dubai Hurricanes II
UAE Division Two
Winners: Barrelhouse
Runners up: RAK Rugby
Need to know
Unlike other mobile wallets and payment apps, a unique feature of eWallet is that there is no need to have a bank account, credit or debit card to do digital payments.
Customers only need a valid Emirates ID and a working UAE mobile number to register for eWallet account.
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
THE BIO
Favourite holiday destination: Whenever I have any free time I always go back to see my family in Caltra, Galway, it’s the only place I can properly relax.
Favourite film: The Way, starring Martin Sheen. It’s about the Camino de Santiago walk from France to Spain.
Personal motto: If something’s meant for you it won’t pass you by.