British tennis star Emma Raducanu at the world premiere of 'No Time To Die', at the Royal Albert Hall in London. Reuters
British tennis star Emma Raducanu at the world premiere of 'No Time To Die', at the Royal Albert Hall in London. Reuters
British tennis star Emma Raducanu at the world premiere of 'No Time To Die', at the Royal Albert Hall in London. Reuters
British tennis star Emma Raducanu at the world premiere of 'No Time To Die', at the Royal Albert Hall in London. Reuters

British tennis sensation Emma Raducanu is named Dior ambassador


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British tennis star Emma Raducanu, who made history in September with her US Open triumph, has been named an ambassador by luxury French fashion house Dior.

Raducanu will be the face of the celebrated brand's womenswear collection as well as its skincare line.

"The 18-year-old British tennis virtuoso has already shaken up the codes with her unique game style, multicultural personality, authenticity and extraordinary career," Dior said in its announcement.

Born to a Chinese mother and Romanian father, the Brit shocked the world at the US Open after she beat Leylah Fernandez to become the first qualifier to win a Grand Slam in the Open era.

Her historic win even earned her a congratulatory letter from Queen Elizabeth II.

“I send my congratulations to you on your success,” the queen said. “It is a remarkable achievement at such a young age, and is testament to your hard work and dedication.”

The teenager's relationship with Dior began when she made an appearance at the premiere of the latest James Bond Film, No Time to Die, in London last month wearing a Grecian-inspired empire line gown in shimmering silver from the brand’s resort 2022 collection.

Raducanu wore a Grecian-inspired empire line gown in shimmering silver by Dior at the 'No Time to Die' premiere. AP
Raducanu wore a Grecian-inspired empire line gown in shimmering silver by Dior at the 'No Time to Die' premiere. AP

“It felt heavenly!” Raducanu told Vogue after the event. “Being able to wear a dress like that made with all the magic in the Dior ateliers was a totally unique experience. The detailed embroidery was exceptional and I was so honoured to attend my first movie premiere in it.”

The Dior moment is not her first foray into the fashion world, however. Raducanu also attended the Met Gala, one of the biggest annual fashion events, in September wearing a printed black-and-white Chanel ensemble. She's also the ambassador for jewellery brand Tiffany & Co.

Emma Raducanu wore Chanel to attend the Met Gala in September. EPA
Emma Raducanu wore Chanel to attend the Met Gala in September. EPA

With her new Dior job, Raducanu joins a host of celebriy ambassadors including actresses Charlize Theron, Natalie Portman, Sharon Stone and Jennifer Lawrence, as well as pop stars Rihanna and Kim Ji-soo, from the K-pop band Blackpink.

Raducanu is also preparing for this year's Mubadala World Tennis Championship in Abu Dhabi. Organisers confirmed last week that she will play the exhibition tournament at the International Tennis Centre at Zayed Sports City from Thursday to Saturday, December 16 to 18.

  • Emma Raducanu of Great Britain poses with the championship trophy after defeating Leylah Annie Fernandez of Canada to win the 2021 women's US Open. AFP
    Emma Raducanu of Great Britain poses with the championship trophy after defeating Leylah Annie Fernandez of Canada to win the 2021 women's US Open. AFP
  • Emma Raducanu, of Britain, poses outside Arthur Ashe Stadium with the championship trophy. AP Photo
    Emma Raducanu, of Britain, poses outside Arthur Ashe Stadium with the championship trophy. AP Photo
  • Leylah Fernandez of Canada reacts after winning a point against Emma Raducanu of Great Britain. Reuters
    Leylah Fernandez of Canada reacts after winning a point against Emma Raducanu of Great Britain. Reuters
  • Britain's Emma Raducanu celebrates with the trophy after winning the 2021 US Open. AFP
    Britain's Emma Raducanu celebrates with the trophy after winning the 2021 US Open. AFP
  • Emma Raducanu of Great Britain celebrates with the championship trophy after defeating Leylah Annie Fernandez of Canada. Getty Images
    Emma Raducanu of Great Britain celebrates with the championship trophy after defeating Leylah Annie Fernandez of Canada. Getty Images
  • Leylah Annie Fernandez of Canada celebrates with the runner-up trophy. AFP
    Leylah Annie Fernandez of Canada celebrates with the runner-up trophy. AFP
  • The bloodied knee of Britain's Emma Raducanu is seen as she celebrates after winning the 2021 US Open. AFP
    The bloodied knee of Britain's Emma Raducanu is seen as she celebrates after winning the 2021 US Open. AFP
  • Britain's Emma Raducanu celebrates after winning the 2021 US Open. AFP
    Britain's Emma Raducanu celebrates after winning the 2021 US Open. AFP
  • Britain's Emma Raducanu hugs Canada's Leylah Fernandez after winning the 2021 US Open. AFP
    Britain's Emma Raducanu hugs Canada's Leylah Fernandez after winning the 2021 US Open. AFP
  • Emma Raducanu of Great Britain celebrates with the championship trophy and ball kids after defeating Leylah Annie Fernandez of Canada. AFP
    Emma Raducanu of Great Britain celebrates with the championship trophy and ball kids after defeating Leylah Annie Fernandez of Canada. AFP
  • Leylah Annie Fernandez of Canada holds the runner-up trophy as Emma Raducanu of Great Britain celebrates with the championship trophy alongside Billie Jean King, Stacey Allaster, USTA Chief Executive, and USTA President Mike McNulty. AFP
    Leylah Annie Fernandez of Canada holds the runner-up trophy as Emma Raducanu of Great Britain celebrates with the championship trophy alongside Billie Jean King, Stacey Allaster, USTA Chief Executive, and USTA President Mike McNulty. AFP
  • Fans watch British teenager Emma Raducanu compete with Canadian teenager Leylah Fernandez in the US Open final at The Parklangley Club, in Beckenham, England. AP
    Fans watch British teenager Emma Raducanu compete with Canadian teenager Leylah Fernandez in the US Open final at The Parklangley Club, in Beckenham, England. AP
  • Emma Raducanu of Great Britain celebrates defeating Leylah Annie Fernandez of Canada. AFP
    Emma Raducanu of Great Britain celebrates defeating Leylah Annie Fernandez of Canada. AFP
  • Leylah Annie Fernandez of Canada holds the runner-up trophy as Emma Raducanu of Great Britain celebrates with the championship trophy. AFP
    Leylah Annie Fernandez of Canada holds the runner-up trophy as Emma Raducanu of Great Britain celebrates with the championship trophy. AFP
  • Emma Raducanu of Great Britain celebrate. AFP
    Emma Raducanu of Great Britain celebrate. AFP
  • Emma Raducanu of Great Britain returns the ball against Leylah Annie Fernandez of Canada. AFP
    Emma Raducanu of Great Britain returns the ball against Leylah Annie Fernandez of Canada. AFP
  • Suzanne Williams, Strength and Conditioning coach for Emma Raducanu aged 8-12, watches the US Open tennis match remotely at the Parklangley Club in Beckenham, England, as she celebrates Raducanu winning. PA
    Suzanne Williams, Strength and Conditioning coach for Emma Raducanu aged 8-12, watches the US Open tennis match remotely at the Parklangley Club in Beckenham, England, as she celebrates Raducanu winning. PA
  • Emma Raducanu of Great Britain celebrates winning championship point to defeat Leylah Annie Fernandez of Canada. AFP
    Emma Raducanu of Great Britain celebrates winning championship point to defeat Leylah Annie Fernandez of Canada. AFP
  • Leylah Fernandez of Canada hits a backhand against Emma Raducanu of Great Britain. Reuters
    Leylah Fernandez of Canada hits a backhand against Emma Raducanu of Great Britain. Reuters
  • Emma Raducanu of Great Britain celebrates with fans. EPA
    Emma Raducanu of Great Britain celebrates with fans. EPA
  • Britain's Emma Raducanu celebrates with the trophy. AFP
    Britain's Emma Raducanu celebrates with the trophy. AFP
  • Emma Raducanu of Great Britain reacts after defeating Lelyah Fernandez of Canada to win the US Open final. EPA
    Emma Raducanu of Great Britain reacts after defeating Lelyah Fernandez of Canada to win the US Open final. EPA
Updated: October 20, 2021, 6:58 AM