The gender reveal is something of a modern-day phenomenon, whereby parents-to-be discover the sex of their growing baby during a celebration with friends and family.
Typically, the occasion is marked with decorations that are theatrically split open to reveal a pink or blue interior, such as a cake, pinata or confetti cannon.
However, one UAE couple took the concept to new heights – quite literally – by hosting their gender reveal on Burj Khalifa.
Anas and Asala Marwah, who live in Dubai, had the sex of their second child projected on to the world's tallest tower this week.
The couple, who welcomed daughter Mila in 2018, discovered they were expecting a son after the words "It's a boy!" were emblazoned on the 828-metre tower after a dramatic countdown.
It is not known if the couple paid for the light show or if it was part of a promotional deal, but they did add the hashtags #MyDubai and #ThankYouEmaar to the video posted on their YouTube channel, Anasala Family.
In the video, the couple stated they did not know the gender of their child before the big reveal, with a doctor's confirmation handed directly to those creating the light show.
"I am trying my best to give content that no one has ever seen before," Asala told viewers during the clip, as the family were readying ahead of the reveal. "To me, doing it in this way is something very big."
"I ask Asala every day, 'Who are we to be [reflected] on the Burj Khalifa? Why us and no one else?'," said Anas.
The projection took place at 7.58pm, with the tower lighting up in a striking blue hue.
"My heart is beating, I feel it is going to pop out of my chest and I feel much more excited than my wedding day," said Asala, as she headed to watch the show from a viewing spot next to the Dubai Fountain.
"Regardless if it is a boy or a girl, I love you so much and I hope you watch this video in the future and know how much the Anasala family love you."
The couple, who married in 2017, have more than 7.3 million subscribers on YouTube, and each have more than two million followers on their individual Instagram accounts.
"I cannot express myself because of how happy I am. It is hard to express our joy in words," said Asala, as the reveal was made.
The Marwahs regularly post vlogs, pranks and challenges on their account on the video-sharing platform.