Samsung Electronics has unveiled its new foldable smartphones that come with Google's top-tier generative artificial intelligence service, as the company pushes its AI strategy further.
The world's biggest mobile device manufacturer introduced the Galaxy Z Fold7 and Flip7 at its second Unpacked event for 2025, in Brooklyn, New York, with both coming with six months of Google AI Pro for free.
The Fold7, the slimmest and lightest in its line, is noticeably thinner than its predecessor, in addition to having a 200MP main camera sensor that puts it on a par with the top-end Galaxy S25 Ultra.
Its price in the UAE, compared to the Fold6, is up from between Dh400 ($108.91) and Dh650. The highest-end 1TB model now costs Dh9,349.
The Flip7 has a bigger 6.9-inch (175mm) display, larger than the Galaxy S25+ and also equivalent to the Ultra model. Samsung did not hike the prices of the device.
“When it comes to foldables, the intent is not just to get the slimmest phone. The intent is to get a bar [form factor] feeling that also opens [up],” Omar Saheb, regional vice president of marketing and online business at Samsung Electronics Middle East and North Africa, told The National.
He expects the new Galaxy Z devices to perform well in the Middle East, where Samsung enjoys “quite a high user base” for large-screen phones.
The Galaxy Z Fold “sells quite high [in the Middle East] compared to other regions”, he added.
Slim is the new in?
Samsung's move picks up from the recently introduced Galaxy S25 Edge, a slimmed-down version of the flagship Galaxy S series introduced in January that may mark a new battle in the sector – especially with rival Apple being rumoured to launch a slimmer iPhone in September.
The company leaning into slimmer devices could be a preparation for its long-rumoured tri-fold smartphone, which would be significantly thicker than even its bulkiest devices. The Huawei Mate XT, completely folded, has a depth of 12.8mm.
According to unconfirmed reports, the device, said to be called the Galaxy G Fold, could be launched later this year. Multiple leaks about the purported device surfaced in the lead-up to Unpacked.
Contrary to speculation, the tri-fold device was not teased at Unpacked. The Suwon-based company said it does not comment on rumours.
Galaxy AI improvements
Samsung's generative artificial intelligence platform, Galaxy AI, has been further optimised for the Fold7's bigger screen.
And aside from the free Google AI Pro subscription, the Alphabet-owned company added four new features to its Gemini generative AI platform on the new Galaxy phones.
These include AI Mode on Circle to Search, which can now handle "tougher questions" and follow-ups, screen and camera sharing, connectivity to Samsung apps and being built-in to the Galaxy Watch 8.
"AI should be meaningful and accessible today ... and innovation means nothing without trust," T.M. Roh, president of Samsung Electronics' mobile division, said at Unpacked.
The company is banking on the new devices to help reverse its expected profit miss for the second quarter.
On Tuesday, Samsung flagged a 4.6 trillion won ($3.34 billion) operating profit for the three months ended June. That is a more than quarter below analyst expectations of about 6.2 trillion won and 56 per cent below the 10.44 trillion won it posted during the same period a year ago.
The company, in a statement, blamed the slide on the impact of US restrictions on advanced AI chips from China.
