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A partnership between Net-A-Porter and Chanel is sure to make anyone jump for joy. But when that same partnership leads to the release of an online fine-jewellery collection? That’s stuff dreams are made of.
Luckily, we needn't dream because that is exactly what has happened. On April 15, Net-A-Porter will launch Chanel's first online jewellery collection titled Coco Crush. This launch is not only the first time the brand will be sold on Net-A-Porter, but the first time anything other than Chanel's make-up will be available online.
Designed by the French maison’s own Fine Jewellery Studio of Creation, the collection comprises five rings and one cuff crafted from 18-karat white and yellow gold.
“We are thrilled that Chanel has decided to work with Net-A-Porter on this exclusive initiative,” says Alison Loehnis, president of Net-A-Porter. “Chanel is a brand that we admire greatly and we are incredibly honoured and proud to partner with them on their first ever fine jewellery eCommerce project. This fabulous collection completely embodies the unequivocal chic Chanel spirit — classic, modern and timeless — that is sure to resonate with the Net-A-Porter customer.”
Chanel's Coco Crush jewellery collection will launch online exclusively at Net-A-Porter.com.