Tech companies such as Google use consumer data to make billions of dollars from advertisers. PA
Tech companies such as Google use consumer data to make billions of dollars from advertisers. PA
Tech companies such as Google use consumer data to make billions of dollars from advertisers. PA
Tech companies such as Google use consumer data to make billions of dollars from advertisers. PA

French artist publishes all her Google searches in a book


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When French artist Albertine Meunier discovered in 2006 that Google was storing her entire search history, she decided to respond in a unique and “very boring” way by publishing it all in a book.

“At that time, it was difficult to access your own data, so I had to copy and paste incessantly,” Meunier said in her small gallery in central Paris.

Sixteen years later, things have changed and anyone can use Google's TakeOut service to download their entire browsing history, which is stored on its servers, although it can take hours or days to download it all.

Meunier has published three volumes of her Google searches so far, and has recently opened an exhibition in Paris in which she has papered the walls of her gallery with those searches.

A digital artist and pioneer of using non-fungible tokens (NFTs), she is aware that the searches make for dull reading.

“It's very, very boring,” she said. “Mainly because everyone's life is pretty boring.”

But the project is designed to draw attention to the reams of data being stored about each of us on the servers of tech companies — and which they use to make billions of dollars from advertisers.

“If everyone started releasing their data publicly, bit by bit, you could destroy the value that those companies are built on,” she said.

Meunier is an avid collector of NFTs, which had a boom in 2020 and 2021 but their value collapsed along with the price of cryptocurrencies in recent months.

Watch: First text message to be sent will be auctioned as NFT

The peak came in March 2021 when digital artist Beeple auctioned a work for $69.3 million, the third-highest figure in history for a living artist.

The NFT market experienced a 77 per cent drop in the third quarter of the year — a net loss of some $450m, according to specialist site NonFungible.

That does not bother Meunier.

“The speculation only benefited a certain class of artists,” she said.

Meunier still regards NFTs as a useful form of support for artists, especially as they allow them to receive a commission each time their work is resold — which has never been possible in the art market before.

According to NonFungible, however, resales were down 84 per cent in the second quarter, and some platforms such as LooksRare said they would no longer insist on commissions to artists.

“The fall is noticeable, of course,” said Meunier. “But I continue collecting and advocating for them.”

French business

France has organised a delegation of leading businesses to travel to Syria. The group was led by French shipping giant CMA CGM, which struck a 30-year contract in May with the Syrian government to develop and run Latakia port. Also present were water and waste management company Suez, defence multinational Thales, and Ellipse Group, which is currently looking into rehabilitating Syrian hospitals.

Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

Founders: Abdulmajeed Alsukhan, Turki Bin Zarah and Abdulmohsen Albabtain.

Based: Riyadh

Offices: UAE, Vietnam and Germany

Founded: September, 2020

Number of employees: 70

Sector: FinTech, online payment solutions

Funding to date: $116m in two funding rounds  

Investors: Checkout.com, Impact46, Vision Ventures, Wealth Well, Seedra, Khwarizmi, Hala Ventures, Nama Ventures and family offices

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LIGUE 1 FIXTURES

All times UAE ( 4 GMT)

Friday
Nice v Angers (9pm)
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Saturday
Montpellier v Paris Saint-Germain (7pm)
Bordeaux v Guingamp (10pm)
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Dr Afridi's warning signs of digital addiction

Spending an excessive amount of time on the phone.

Neglecting personal, social, or academic responsibilities.

Losing interest in other activities or hobbies that were once enjoyed.

Having withdrawal symptoms like feeling anxious, restless, or upset when the technology is not available.

Experiencing sleep disturbances or changes in sleep patterns.

What are the guidelines?

Under 18 months: Avoid screen time altogether, except for video chatting with family.

Aged 18-24 months: If screens are introduced, it should be high-quality content watched with a caregiver to help the child understand what they are seeing.

Aged 2-5 years: Limit to one-hour per day of high-quality programming, with co-viewing whenever possible.

Aged 6-12 years: Set consistent limits on screen time to ensure it does not interfere with sleep, physical activity, or social interactions.

Teenagers: Encourage a balanced approach – screens should not replace sleep, exercise, or face-to-face socialisation.

Source: American Paediatric Association
Updated: December 18, 2022, 4:00 AM