Nagendram Borugadda, an electrician from India, won Dh1 million ($272,294) in an April draw by Sharia-compliant savings and investment company National Bonds in a reminder that financial security is attainable for everyone, regardless of income level.
Mr Borugadda, 46, who came to the UAE in 2017, does not plan to quit his job in Abu Dhabi.
“I came to the UAE for employment and don’t intend to stop working now. I started saving Dh100 [$27] each month with National Bonds from 2019. It was automatically deducted from my salary,” he says.
“I used to withdraw my savings as a lump sum while going back home on holiday. I usually withdraw between Dh1,000 and Dh1,200 while going on annual leave and they add Dh50 as a gift."
Mr Borugadda, originally from Gullapalli village in Guntur district in Andhra Pradesh, says he’s from a poor family and will use the windfall to build a house and secure his children’s future.
He earns a monthly salary of Dh2,500, from which he sets Dh500 aside to pay for food and sends the remaining amount home. He also saves 10,000 Indian rupees ($119) every month for his daughter’s wedding.
His wife, Nalini, also works in Abu Dhabi as a housemaid to supplement his income.
Mr Borugadda, who lives in a labour camp in Musaffah, plans to invest the money to secure his family’s future, but has yet to decide where to invest.
By prioritising saving, even in small amounts, and exploring saving tools that offer opportunities to win big, residents across the UAE can take control of their financial future.
Sixty-five per cent of UAE residents want to improve their knowledge of savings and investments, 44 per cent want to know more about budgeting and financial planning, and 38 per cent want to be educated on credit and debt management, according to Visa’s 2024 Financial Literacy survey last month.
The UAE has introduced a number of financial literacy programmes. In 2019, the Central Bank signed an agreement with Emirates Foundation to launch a financial literacy programme through the Esref Sah scheme.
The UAE Banks Federation also launched a financial literacy handbook in May 2018 in an effort to help consumers manage their money more effectively.
The Emirates’ blue-collar workers account for a significant part of the workforce. Financial literacy is critical for blue-collar workers as this demographic often faces challenges, including limited access to financial education and resources.
Enhancing their financial literacy can lead to better management of earnings, savings and investments, and reduce vulnerability to financial risks.
Options to invest on limited income
The first options for low-income workers to save and invest in the UAE are interest-paying accounts or ones that don’t put the capital at risk such as National Bonds, recommends Keren Bobker, senior partner at Holborn Assets.
Jay Adrian Tolentino, a financial coach, says: “National Bonds are safe, government-backed instruments that allow you to save money, starting with as little as Dh100 or Dh200, with the potential to earn returns. They also offer the chance to win prizes.”
“Opening a high-yield savings account is a straightforward and low-risk way to grow your money. These accounts offer higher interest rates compared to regular savings accounts, which means your savings can grow faster. Look for banks or institutions that offer accounts with no minimum balance requirements or fees, making them accessible even for those with limited income. Emirates NBD Liv, Sarwa Save or StashAway Simple are great for this.”
He also recommends robo advisers, such as Sarwa or StashAway, for low-income individuals to start investing with any amount they can afford.
These platforms use algorithms to manage investments automatically, making it accessible even for those with no prior investment knowledge, he says.
You can start with as little as a few dirhams, and the fees are generally lower compared to traditional investment services. This makes it easier for people to begin their investment journey without the need for significant upfront capital, Mr Tolentino adds.
Red flags
Ms Bobker warns it is important to make sure you fully understand where you are putting your money.
“Read all the details before you sign anything. Particularly check for any penalties and charges to exit,” she says.
“Be wary of any offers that claim to pay very high returns as they are usually a scam. Never borrow money in order to invest.”
Flagging get-rich-quick schemes, Mr Tolentino says low-income earners are often targeted by groups that promise quick and easy ways to make money with no risks involved.
Always remember, if something sounds too good to be true, it probably is, he warns.
He also cites how many savings programmes in the market come with fees that can exceed 4 per cent, “which is incredibly high”.
These fees can eat into your returns, especially as your investments grow. Always compare fees before committing to any savings or investment programme, he advises.
The rule of thumb to investing when it comes to fees is to never pay anything above 1 per cent, he informs.
Financial literacy in the UAE
“There are growing efforts to promote financial literacy in the UAE, but there is still a long way to go. The UAE Central Bank’s Financial Literacy Programme is a significant initiative aimed at educating residents on how to manage their money wisely. Additionally, some non-profits and private companies are stepping up by offering workshops and online resources focused on financial literacy,” Mr Tolentino says.
Opening a high-yield savings account is a straightforward and low-risk way to grow your money
Jay Adrian Tolentino,
financial coach
“However, these resources aren’t always easily accessible to low-income individuals. To make a real impact, these efforts need to be more inclusive and targeted towards those who need them the most.”
For Ms Bobker, she believes the low-income sector is not a priority for commercial companies as it is not very profitable.
That means less time and effort is put into promoting financial literacy, she says, adding: “I’d like to see it as a genuine corporate social responsibility initiative from banks.”
How to start saving and investing
The first step for everyone is to build up an emergency fund. Aim for an amount that is equivalent to at least three months of outgoings, according to Ms Bobker.
This should remain in cash but keep it in an interest-paying account separate to your daily bank account. Only once you have an emergency cash fund should you start looking at investing, she suggests.
Mr Tolentino highlights how it’s important to change the way you think.
“Your mindset is the foundation of your financial success. If you believe that saving is impossible, then it will be. It’s not how much you earn that will make you wealthy, but how you manage what you earn. Start by believing that saving even a small portion of your income is possible, and you’ll find ways to make it happen,” he says.
“Understanding why you want to save and invest is crucial. Whether it’s for a secure future, to support your family, or to achieve a personal goal, having a clear purpose will keep you motivated and disciplined.
“Break down your purpose into specific, measurable financial goals. These goals will give you a roadmap to follow and make it easier to track your progress.”
Don’t be discouraged if you can’t save a large amount right away. Start with whatever you can afford, Mr Tolentino recommends.
The habit of saving is more important than the amount you save initially. Over time, as your income grows, you can increase the amount you save.
Setting up automatic transfers from your salary account to your high-yield savings or investment accounts makes savings easier and you remove the temptation to spend that money elsewhere, he suggests.
“Create an intentional spending plan where you identify your needs versus wants and allocate your income accordingly. This plan will help you avoid unnecessary spending and ensure that you’re putting money towards the things that you value the most,” Mr Tolentino suggests.
“Surrounding yourself with people who are also focused on saving and investing will encourage you to stay on track and make smarter financial decisions.”
UPI facts
More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions
HIJRA
Starring: Lamar Faden, Khairiah Nathmy, Nawaf Al-Dhufairy
Director: Shahad Ameen
Rating: 3/5
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
What are the GCSE grade equivalents?
- Grade 9 = above an A*
- Grade 8 = between grades A* and A
- Grade 7 = grade A
- Grade 6 = just above a grade B
- Grade 5 = between grades B and C
- Grade 4 = grade C
- Grade 3 = between grades D and E
- Grade 2 = between grades E and F
- Grade 1 = between grades F and G
COMPANY PROFILE
Name: Kumulus Water
Started: 2021
Founders: Iheb Triki and Mohamed Ali Abid
Based: Tunisia
Sector: Water technology
Number of staff: 22
Investment raised: $4 million
match info
Maratha Arabians 138-2
C Lynn 91*, A Lyth 20, B Laughlin 1-15
Team Abu Dhabi 114-3
L Wright 40*, L Malinga 0-13, M McClenaghan 1-17
Maratha Arabians won by 24 runs
PROFILE OF SWVL
Started: April 2017
Founders: Mostafa Kandil, Ahmed Sabbah and Mahmoud Nouh
Based: Cairo, Egypt
Sector: transport
Size: 450 employees
Investment: approximately $80 million
Investors include: Dubai’s Beco Capital, US’s Endeavor Catalyst, China’s MSA, Egypt’s Sawari Ventures, Sweden’s Vostok New Ventures, Property Finder CEO Michael Lahyani
German intelligence warnings
- 2002: "Hezbollah supporters feared becoming a target of security services because of the effects of [9/11] ... discussions on Hezbollah policy moved from mosques into smaller circles in private homes." Supporters in Germany: 800
- 2013: "Financial and logistical support from Germany for Hezbollah in Lebanon supports the armed struggle against Israel ... Hezbollah supporters in Germany hold back from actions that would gain publicity." Supporters in Germany: 950
- 2023: "It must be reckoned with that Hezbollah will continue to plan terrorist actions outside the Middle East against Israel or Israeli interests." Supporters in Germany: 1,250
Source: Federal Office for the Protection of the Constitution
Key changes
Commission caps
For life insurance products with a savings component, Peter Hodgins of Clyde & Co said different caps apply to the saving and protection elements:
• For the saving component, a cap of 4.5 per cent of the annualised premium per year (which may not exceed 90 per cent of the annualised premium over the policy term).
• On the protection component, there is a cap of 10 per cent of the annualised premium per year (which may not exceed 160 per cent of the annualised premium over the policy term).
• Indemnity commission, the amount of commission that can be advanced to a product salesperson, can be 50 per cent of the annualised premium for the first year or 50 per cent of the total commissions on the policy calculated.
• The remaining commission after deduction of the indemnity commission is paid equally over the premium payment term.
• For pure protection products, which only offer a life insurance component, the maximum commission will be 10 per cent of the annualised premium multiplied by the length of the policy in years.
Disclosure
Customers must now be provided with a full illustration of the product they are buying to ensure they understand the potential returns on savings products as well as the effects of any charges. There is also a “free-look” period of 30 days, where insurers must provide a full refund if the buyer wishes to cancel the policy.
“The illustration should provide for at least two scenarios to illustrate the performance of the product,” said Mr Hodgins. “All illustrations are required to be signed by the customer.”
Another illustration must outline surrender charges to ensure they understand the costs of exiting a fixed-term product early.
Illustrations must also be kept updatedand insurers must provide information on the top five investment funds available annually, including at least five years' performance data.
“This may be segregated based on the risk appetite of the customer (in which case, the top five funds for each segment must be provided),” said Mr Hodgins.
Product providers must also disclose the ratio of protection benefit to savings benefits. If a protection benefit ratio is less than 10 per cent "the product must carry a warning stating that it has limited or no protection benefit" Mr Hodgins added.
Herc's Adventures
Developer: Big Ape Productions
Publisher: LucasArts
Console: PlayStation 1 & 5, Sega Saturn
Rating: 4/5
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%3Cp%3E%3Cstrong%3EWest%20Asia%20Premiership%3C%2Fstrong%3E%0D%3Cbr%3EChampions%3A%20Dubai%20Tigers%0D%3Cbr%3ERunners%20up%3A%20Bahrain%0D%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EUAE%20Premiership%3C%2Fstrong%3E%0D%3Cbr%3EChampions%3A%20Jebel%20Ali%20Dragons%0D%3Cbr%3ERunners%20up%3A%20Dubai%20Hurricanes%0D%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EUAE%20Division%201%3C%2Fstrong%3E%0D%3Cbr%3EChampions%3A%20Dubai%20Sharks%0D%3Cbr%3ERunners%20up%3A%20Abu%20Dhabi%20Harlequins%20II%0D%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EUAE%20Division%202%3C%2Fstrong%3E%0D%3Cbr%3EChampions%3A%20Dubai%20Tigers%20III%0D%3Cbr%3ERunners%20up%3A%20Dubai%20Sharks%20II%0D%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EDubai%20Sevens%3C%2Fstrong%3E%0D%3Cbr%3EChampions%3A%20Dubai%20Tigers%0D%3Cbr%3ERunners%20up%3A%20Dubai%20Hurricanes%3C%2Fp%3E%0A
Gothia Cup 2025
4,872 matches
1,942 teams
116 pitches
76 nations
26 UAE teams
15 Lebanese teams
2 Kuwaiti teams
UAE currency: the story behind the money in your pockets
UAE currency: the story behind the money in your pockets