Serbian tennis star Novak Djokovic has won a record 23 Grand Slam singles titles. Getty Images
Serbian tennis star Novak Djokovic has won a record 23 Grand Slam singles titles. Getty Images
Serbian tennis star Novak Djokovic has won a record 23 Grand Slam singles titles. Getty Images
Serbian tennis star Novak Djokovic has won a record 23 Grand Slam singles titles. Getty Images

Celebrity Net Worth: Novak Djokovic crowned 2023's highest-paid tennis player


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Novak Djokovic

Novak Djokovic is on a roll. In June, he became the first male tennis player to win a record 23 Grand Slam singles titles, beating Casper Ruud in straight sets at the French Open.

Now, the Serbian – who will return to the top of the world rankings after his first-round win at the US Open last week – has wrested the title of this year’s highest-paid tennis player from 20-time Grand Slam champion Roger Federer.

Djokovic, 36, has netted about $38.4 million over the past 12 months before taxes and agents fees, according to Forbes magazine.

He has earned $13.4 million from prize money and an estimated $25 million from endorsement deals.

Not far behind is Wimbledon champion Carlos Alcaraz, who took second place on Forbes’s list.

The 20-year-old Spaniard has earned an estimated $31.4 million over the past 12 months, including $11.4 million in on-court earnings and an estimated $20 million off the court.

Carlos Alcaraz wins men's Wimbledon final – in pictures

  • Carlos Alcaraz of Spain lifts the trophy after his victory against Novak Djokovic of Serbia in the men's singles final at Wimbledon on July 16, 2023. PA
    Carlos Alcaraz of Spain lifts the trophy after his victory against Novak Djokovic of Serbia in the men's singles final at Wimbledon on July 16, 2023. PA
  • Carlos Alcaraz lifts the trophy after his victory against Novak Djokovic. Getty
    Carlos Alcaraz lifts the trophy after his victory against Novak Djokovic. Getty
  • Spain's Carlos Alcaraz celebrates after beating Serbia's Novak Djokovic. AP
    Spain's Carlos Alcaraz celebrates after beating Serbia's Novak Djokovic. AP
  • Carlos Alcaraz of Spain celebrates winning championship point. Getty
    Carlos Alcaraz of Spain celebrates winning championship point. Getty
  • Carlos Alcaraz celebrates after his win. AP
    Carlos Alcaraz celebrates after his win. AP
  • Spain's Carlos Alcaraz celebrates in the crowd. AP
    Spain's Carlos Alcaraz celebrates in the crowd. AP
  • Spain's Carlos Alcaraz celebrates with his coach, family and friends after beating Novak Djokovic. AP
    Spain's Carlos Alcaraz celebrates with his coach, family and friends after beating Novak Djokovic. AP
  • Spain's Carlos Alcaraz, front, embraces Serbia's Novak Djokovic after the final. AP
    Spain's Carlos Alcaraz, front, embraces Serbia's Novak Djokovic after the final. AP
  • Spain's Carlos Alcaraz receives the trophy from Kate, the Princess of Wales. Reuters
    Spain's Carlos Alcaraz receives the trophy from Kate, the Princess of Wales. Reuters
  • Carlos Alcaraz celebrates his victory. Getty
    Carlos Alcaraz celebrates his victory. Getty
  • Carlos Alcaraz celebrates. EPA
    Carlos Alcaraz celebrates. EPA
  • Novak Djokovic reacts after a point. PA
    Novak Djokovic reacts after a point. PA
  • Spain's Carlos Alcaraz after winning the second set. AFP
    Spain's Carlos Alcaraz after winning the second set. AFP
  • Novak Djokovic takes a tumble. EPA
    Novak Djokovic takes a tumble. EPA
  • Spain's Carlos Alcaraz celebrates after winning the second set. AP
    Spain's Carlos Alcaraz celebrates after winning the second set. AP
  • Novak Djokovic of Serbia falls. Getty
    Novak Djokovic of Serbia falls. Getty
  • Novak Djokovic reacts as he plays Carlos Alcaraz. AP
    Novak Djokovic reacts as he plays Carlos Alcaraz. AP
  • Novak Djokovic serves to Carlos Alcaraz. AP
    Novak Djokovic serves to Carlos Alcaraz. AP
  • Serbia's Novak Djokovic in action at the net. Reuters
    Serbia's Novak Djokovic in action at the net. Reuters
  • Kate, Princess of Wales, Princess Charlotte, Prince George and Prince William sit in the Royal Box on Centre Court. AP
    Kate, Princess of Wales, Princess Charlotte, Prince George and Prince William sit in the Royal Box on Centre Court. AP
  • Spain's King Felipe VI watches Serbia's Novak Djokovic play Carlos Alcaraz of Spain. EPA
    Spain's King Felipe VI watches Serbia's Novak Djokovic play Carlos Alcaraz of Spain. EPA
  • Catherine, Princess of Wales, and Princess Charlotte. Getty
    Catherine, Princess of Wales, and Princess Charlotte. Getty
  • Princess Charlotte and Prince George in the Royal Box. Getty
    Princess Charlotte and Prince George in the Royal Box. Getty
  • Carlos Alcaraz plays a forehand. PA
    Carlos Alcaraz plays a forehand. PA
  • Novak Djokovic stretches to make a return. EPA
    Novak Djokovic stretches to make a return. EPA
  • Actor Andrew Garfield, top right, singer Ariana Grande, centre, and actor Tom Hiddleston, bottom right, sit in the stands. AP
    Actor Andrew Garfield, top right, singer Ariana Grande, centre, and actor Tom Hiddleston, bottom right, sit in the stands. AP
  • Carlos Alcaraz returns the ball to Novak Djokovic. AFP
    Carlos Alcaraz returns the ball to Novak Djokovic. AFP
  • Serbia's Novak Djokovic plays a backhand return. Reuters
    Serbia's Novak Djokovic plays a backhand return. Reuters
  • Carlos Alcaraz of Spain reacts. Getty
    Carlos Alcaraz of Spain reacts. Getty
  • Actor Hugh Jackman watches the men's final. AP
    Actor Hugh Jackman watches the men's final. AP
  • Carlos Alcaraz of Spain serves. Getty
    Carlos Alcaraz of Spain serves. Getty
  • James Bond actor Daniel Craig in the Royal Box. Getty
    James Bond actor Daniel Craig in the Royal Box. Getty
  • Actor Brad Pitt and director Guy Ritchie in the stands. AP
    Actor Brad Pitt and director Guy Ritchie in the stands. AP
  • Actor James Norton, second right, and actor Imogen Poots, right, sit in the Royal Box. AP
    Actor James Norton, second right, and actor Imogen Poots, right, sit in the Royal Box. AP
  • Carlos Alcaraz returns the ball through his legs. AFP
    Carlos Alcaraz returns the ball through his legs. AFP

Third on the list is Iga Swiatek, who won two Grand Slams in the past year and is now the women’s No 1 player both on court and off it. She earned $22.4 million last year, Forbes estimates, including $8.4 million in prize money.

The calculation does not include players who have retired, such as Federer and Serena Williams. However, both remain among the world’s highest-paid athletes.

Federer’s annual income was estimated at $95 million in May, buoyed by more than a dozen brand endorsements, including a recent partnership for RF-branded sunglasses with eyewear company Oliver Peoples.

Williams, the only woman among the world’s top 50 highest-earning athletes, earned an estimated $45.3 million in the 12 months to May, largely from endorsements with brands including Nike and Michelob Ultra.

Djokovic has now earned more than $510 million over the course of his career.

He has a net worth of about $240 million, according to wealth tracking website Celebrity Net Worth.

As of June this year, he holds the record for all-time career earnings in prize money. The ATP reports that he has earned $172 million in pre-tax income since he turned professional 20 years ago.

While he is well ahead of Rafael Nadal ($134.6 million) and Federer ($130.6 million), those numbers do not account for inflation and bigger prizes in recent years.

In addition to his income from tennis, Djokovic has endorsed several brands over his career, including adidas, Uniqlo, Mercedes-Benz, Seiko and Lacoste.

Under the company Family Sport, he also runs a business empire with his parents and younger brothers, including restaurants and catering businesses, and has organised the Serbia Open in previous years.

He holds private equity in a handful of companies. In January, he made a reported seven-figure investment in Austrian beverage start-up waterdrop.

Last year, Reuters reported that the tennis player took an 80 per cent stake in QuantBioRes, a Danish biotech company that has been working on a vaccination-free cure for Covid-19.

He owns properties in Serbia, Spain, Monte Carlo, New York City and Miami.

YouTuber and comedian Bhuvan Bam has a personal fortune of $14.7 million. Getty Images
YouTuber and comedian Bhuvan Bam has a personal fortune of $14.7 million. Getty Images

Bhuvan Bam

Indian comedian and YouTuber Bhuvan Bam has a net worth of 1.2 billion Indian rupees ($14.7 million), according to calculations by the country's CNN-News18 television channel.

Bam's major income sources include YouTube advertisements and his web series. His BB Ki Vines channel has 26.3 million subscribers and has amassed 4.7 billion views since its launch in 2015.

Bam, 29, started out as a musician before turning his hand to comedy. He has lampooned TV reporters and covered teenage life and family issues. The YouTuber has since created series for Disney+ Hotstar and Amazon miniTV.

Bam, who lives in New Delhi, has endorsed or featured in advertisements for Pizza Hut, eyewear retailer Lenskart and male grooming brand Beardo.

He also has a line of merchandise, including T-shirts, caps and shoes, for sale on Youthiapa.com.

Tunisian tennis player Ons Jabeur has invested in the North Carolina Courage women’s football team. PA
Tunisian tennis player Ons Jabeur has invested in the North Carolina Courage women’s football team. PA

Ons Jabeur

Tunisian tennis star Ons Jabeur has invested in the North Carolina Courage women’s football team, becoming a minority investor. The investment amount was not disclosed.

Ranked No 5 in the world, Jabeur is the second professional tennis player to invest in the club after Naomi Osaka in 2021.

“Soccer and female empowerment are my main passions outside of tennis. When Naomi took an equity stake in the Courage, I asked her if she would give me a starting position as a striker, but she said no,” Jabeur said on August 31.

“So I did the next best thing and became an owner. The Courage are the perfect club for me in terms of shared values and ambitions, both on and off the field.”

The Courage completed a successful equity raise recently. While the club did not disclose how much it raised, media reports estimated it at $15 million.

The club’s majority owner is Welsh-American businessman Steve Malik.

Watch: Tunisian Ons Jabeur to head to Wimbledon final again

Jabeur, 29, has a net worth estimated at $5 million, according to Celebrity Net Worth. She is the highest-ranked and most accomplished African and Arab player in WTA and ATP history.

She has earned $11.58 million in prize money since turning pro in 2010. Her on-court earnings to September 1 total $2.39 million, the WTA said.

Jabeur has endorsed several major brands, including Lotto, Wilson, Qatar Airways, Qatar National Bank Tunisia, Tunisie Telecom, Maximilian Jewellery and consulting company Talan.

Her success offers brands a way to reach the African and Arab markets.

Jabeur earned $6.5 million in total earnings over the course of 2022, according to estimates by Forbes.

Billionaire designer Tom Ford has purchased Jackie Kennedy’s childhood home in the East Hamptons. Reuters
Billionaire designer Tom Ford has purchased Jackie Kennedy’s childhood home in the East Hamptons. Reuters

Tom Ford

American designer Tom Ford has purchased former US first lady Jackie Kennedy’s childhood residence in the East Hamptons for $52 million.

He purchased the property from media producer David Zander, who bought it in 2018 for $24 million.

The transaction was reported by The Wall Street Journal.

The New York property, known as Lasata, an Algonquian word meaning “place of peace”, once belonged to Kennedy’s paternal grandfather John Vernou Bouvier.

As a child, Jacqueline Bouvier spent her summers on the estate.

Other owners include fashion designer John Krakoff and his interior designer wife Delphine Krakoff.

The 10-bedroom, 13-bathroom home sits on a 2.8-hectare compound that includes a two-bedroom guesthouse, pool house, caretaker’s cottage and three-car garage with a workshop.

A portion of the grounds has been redesigned by French landscape architect Louis Benech.

Ford has been credited with revitalising Gucci. This year, Estée Lauder Companies became the sole owner of his eponymous label in a deal that valued the total enterprise at $2.8 billion.

The Texas native, 62, has a net worth estimated at $2.5 billion, according to calculations by Forbes.

He is a prolific investor in art and collects works by Andy Warhol, Alexander Calder, Ellsworth Kelly and Lucio Fontana.

In December, Ford bought another home in Palm Beach, Florida, which he has since traded with private equity chief executive Brian Kosoy for a different estate in South Florida, according to the real estate website The Real Deal.

Company Profile:

Name: The Protein Bakeshop

Date of start: 2013

Founders: Rashi Chowdhary and Saad Umerani

Based: Dubai

Size, number of employees: 12

Funding/investors:  $400,000 (2018) 

ENGLAND SQUAD

Joe Root (captain), Dom Sibley, Rory Burns, Dan Lawrence, Ben Stokes, Ollie Pope, Ben Foakes (wicketkeeper), Moeen Ali, Olly Stone, Chris Woakes, Jack Leach, Stuart Broad

Fixtures and results:

Wed, Aug 29:

  • Malaysia bt Hong Kong by 3 wickets
  • Oman bt Nepal by 7 wickets
  • UAE bt Singapore by 215 runs

Thu, Aug 30: UAE v Nepal; Hong Kong v Singapore; Malaysia v Oman

Sat, Sep 1: UAE v Hong Kong; Oman v Singapore; Malaysia v Nepal

Sun, Sep 2: Hong Kong v Oman; Malaysia v UAE; Nepal v Singapore

Tue, Sep 4: Malaysia v Singapore; UAE v Oman; Nepal v Hong Kong

Thu, Sep 6: Final

NATIONAL%20SELECTIONS
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Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

Our legal columnist

Name: Yousef Al Bahar

Advocate at Al Bahar & Associate Advocates and Legal Consultants, established in 1994

Education: Mr Al Bahar was born in 1979 and graduated in 2008 from the Judicial Institute. He took after his father, who was one of the first Emirati lawyers

Living in...

This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.

THE SPECS

Engine: 1.5-litre turbocharged four-cylinder

Transmission: Constant Variable (CVT)

Power: 141bhp 

Torque: 250Nm 

Price: Dh64,500

On sale: Now

Springtime in a Broken Mirror,
Mario Benedetti, Penguin Modern Classics

 

The Bio

Favourite vegetable: “I really like the taste of the beetroot, the potatoes and the eggplant we are producing.”

Holiday destination: “I like Paris very much, it’s a city very close to my heart.”

Book: “Das Kapital, by Karl Marx. I am not a communist, but there are a lot of lessons for the capitalist system, if you let it get out of control, and humanity.”

Musician: “I like very much Fairuz, the Lebanese singer, and the other is Umm Kulthum. Fairuz is for listening to in the morning, Umm Kulthum for the night.”

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The Bio

Favourite place in UAE: Al Rams pearling village

What one book should everyone read: Any book written before electricity was invented. When a writer willingly worked under candlelight, you know he/she had a real passion for their craft

Your favourite type of pearl: All of them. No pearl looks the same and each carries its own unique characteristics, like humans

Best time to swim in the sea: When there is enough light to see beneath the surface

Updated: September 05, 2023, 6:08 AM