Can Fomo and Yolo sustain the bull market run?

The sheer force of the share rally is 'extremely rare' and missing out can be costly for investors, financial experts say

Retail investors are driving the stock market boom, with the Nasdaq 100 scoring two perfect weeks in a row. This has happened only once before – in 2017. Getty
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The $4 trillion boom lifting equities for a month has been a "you only live once" (Yolo) feast for retail investors, complete with rising meme stocks and surging options. But for a slightly more staid group of hedge-fund managers, the frenzy has begun to sow scepticism.

The result is a market of contrasts, in which a virtually uninterrupted march higher in the major indexes has pushed volume in the day trader flyer-of-choice, bullish call contracts, to some of the highest levels in history.

Meanwhile, professional speculators – many of them stung by the upheaval in bond markets – were reducing their exposure to stocks, cutting leverage at the fastest pace in months as many bearish bets backfired.

For both the celebratory and newly cautious, there are numbers to justify the view. The sheer force of the advance – the Nasdaq 100 is up in 16 of the past 18 days – is extremely rare and missing out is costly.

At the same time, similar runs have come in fraught years for equities – 2007 and 1999, specifically, suggesting to some that the time for prudence is at hand.

“While I turned a bit more cautious at the start of the week, the trend remains your friend,” says Chris Weston, head of research at Pepperstone Financial. “It becomes more of a Fomo [fear of missing out] trap into year-end."

Superlatives on the rally are piling up. Without a single down session, the Nasdaq 100 scored two perfect weeks in a row, something that has happened only once before – in 2017. That year also marked the last time when the gauge posted gains in all but two sessions over an 18-day stretch. On that count, the S&P 500 notched its best run since 1990.

Stocks rose for a fifth week for their longest rally in 14 months. After taking off amid robust third-quarter earnings, equities received a further boost from a string of dovish pivots from central banks.

US Federal Reserve chairman Jerome Powell said officials can be patient on raising interest rates and the Bank of England kept rates on hold, upsetting the bond bears.

The options frenzy that was the signature of the pandemic rally in late 2020 is back. As traders piled in on speculative wagers for quick profits, daily trading in options averaged $538 billion last month, a record high, data compiled by Goldman Sachs showed.

The maniac momentum chasing was particularly acute in Elon Musk-founded Tesla, a stock that has increased more than 50 per cent in a month. Last week alone, traders spent $51bn on Tesla options.

That is about half of the total premium paid for all single stocks, according to data compiled by Bank of America. The lender’s strategists, including Gonzalo Asis, point to a sharp increase in premiums spent on small-lot calls as a sign that retail money may have helped to drive the share rally.

Alon Rosin, Oppenheimer’s head of institutional equity derivatives, had the first-hand experience with the retail euphoria. His older sister, who has never traded a stock, asked about how to buy Tesla shares online. And that made him wonder how far this bull market can go.

It becomes more of a Fomo [fear of missing out] trap into year-end
Chris Weston, head of research at Pepperstone Financial

“Is it time to pull the rip cord or is this what the market is trying to do in order to suck in every last dollar out?” Mr Rosin says.

These are the “things that make you go 'hmm', but in the meantime, there is just too much speculation across asset classes that is working and Fomo is fully on here into the year-end chase”, he says.

To say this year’s equity rally has surpassed expectations is an understatement. Up 25 per cent to close near 4,700 last Friday, the S&P 500 was already 7 per cent above the highest end-of-year target in a Bloomberg survey of Wall Street strategists that was conducted in January.

The good news is that all the price appreciation appears to have come from profit expansions. The bad news, despite a contraction in price-earnings ratios, is that stocks still look expensive relative to history.

The S&P 500 ended October at 32.5 times profits, a multiple that, before this year, was only achieved once – during the dot-com era, according to Leuthold Group, which uses a five-year normalised earnings estimate to smooth out economic shocks such as the pandemic.

But valuation is never a great timing tool, a lesson that is particularly worth heeding nowadays. When chasing winners is the only game in town, betting against stocks can be hazardous.

A Goldman Sachs basket of the most-shorted shares jumped 12 per cent, handing bears their worst week since the retail-fomented short squeeze in January, as stocks such as Avis Budget Group and Bed Bath & Beyond made a steep rise.

That is hurting the short book of hedge funds that have struggled to keep up with the market. Those tracked by Hedge Fund Research with a focus on equities have returned 12 per cent this year, half the gain of the S&P 500.

Is it time to pull the rip cord or is this what the market is trying to do in order to suck in every last dollar out?
Alon Rosin, Oppenheimer’s head of institutional equity derivatives

Amid a wrong-footed rally in meme stocks and the Fed’s policy update, hedge funds cut back their positions.

Gross leverage, a measure of their risk appetite that takes into account both their long and short books, fell in each of the first three days of the week, with Tuesday registering the biggest reduction since July, according to data from Goldman’s prime broker.

Chris Senyek, chief investment strategist at Wolfe Research, sees a bubble forming in stocks, although he warns investors against exiting too early now that major central banks have taken a more dovish tone in a co-ordinated fashion.

Many money managers are expected to use the final two months as the last chance to catch up, he says.

“Global central bankers recommit to the bubble,” Mr Senyek says. “There is probably a good bit of performance chasing going on as well. We see more upside from now to year-end.”

Updated: November 11, 2021, 5:00 AM