James Holder, head of Citi Private Bank for the UK, Europe, Middle East and Africa, believes the UAE is well placed to continue attracting wealthy individuals. Photo: Citi
James Holder, head of Citi Private Bank for the UK, Europe, Middle East and Africa, believes the UAE is well placed to continue attracting wealthy individuals. Photo: Citi
James Holder, head of Citi Private Bank for the UK, Europe, Middle East and Africa, believes the UAE is well placed to continue attracting wealthy individuals. Photo: Citi
James Holder, head of Citi Private Bank for the UK, Europe, Middle East and Africa, believes the UAE is well placed to continue attracting wealthy individuals. Photo: Citi

'Crossroads of capital': Why uber rich will flock to UAE for another decade


Sarmad Khan
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The trend of capital inflows and the migration of the super wealthy to the UAE is not a short-term phenomenon and is here to stay for another decade, a senior Citi Private Bank executive has said.

The country ticks most boxes for institutions, ultra-high net worth individuals as well as family offices, and there is ample incentive for them to relocate to the Arab world’s second largest economy, James Holder, head of Citi Private Bank for UK, Europe, the Middle East and Africa, told The National.

“It's absolutely a crossroads of capital,” Mr Holder said. “From the UAE perspective, we think about this as a 10-year plus cycle.”

Deciding to move wealth or part of an enterprise from one country to another “takes a lot of unwinding”, he explained, making it a long-term commitment.

The stability of the Emirates and the security it provides in a fast-growing economic environment make it appealing for global investors who manage risk, Mr Holder said.

Investors are able to run their business, manage their capital and their family office operations from anywhere, meaning “the idea that capital is not mobile, I'm afraid, is for the fairies”, Mr Holder said. “Capital is more mobile than it has ever been before. The UAE has been a significant beneficiary of that over the past two to three years.”

Capital is flowing to the Emirates from across Citi Private Bank's client segments. “For the UAE, both for Dubai and Abu Dhabi, the amazing thing is that the interest and engagement is absolutely universal,” Mr Holder said.

“We see a broad range of Europeans choosing to move here for the safety, the security and the fiscal certainty. And we see Asian capital flowing here as well, so it is really broad-based.”

Reshaping the wealth map

The UAE, in particular, and the broader oil-rich Gulf region, is reshaping the global wealth map. Over the past few years, high-net-worth individuals, family offices and institutions have moved their assets from more established global money centres in Europe and Asia to the UAE.

The exodus of capital from the UK has been more pronounced and in the public eye. Revolut co-founder Nikolai Stronsky's recent change of tax residency from the UK to the UAE is a recent example.

Earlier this month, technology entrepreneur Herman Narula said he intends to relocate to Dubai due to the UK's higher taxes, the end of its non-dom regime and general regulatory uncertainty. Mr Narula, the UK's richest self-made millionaire under the age of 40, has said he will be moving due to the government’s “anti-entrepreneur” policies.

Some of the other prominent leavers reportedly include steel tycoon Lakshmi Mittal; Egyptian businessman Nassef Sawiris; Indian businessman Shravin Mittal; Norwegian-Cypriot shipping magnate John Fredriksen; Richard Gnodde, the South African-born vice president of Goldman Sachs; and former England and Manchester United footballer Rio Ferdinand.

Although London remains a place where Citi’s clients want to do business, “if the reality is that you want long-term certainty and stability over the way you're managing your fiscal exposure, then you are going to look for jurisdictions that give you that”, Mr Holder said.

Growing pie

With a rapidly growing wealth management pie in the UAE and the broader Gulf region, Citi is planning to increase its number of UAE-based private bankers to grab a larger slice of the business.

The lender has recorded year-to-date growth in the “mid-teens” across its Middle East assets. It has a team of 50 wealth bankers serving ultra-high net worth individuals and family offices across its priority markets, including Saudi Arabia.

Citi is the latest of a host of private banks and asset management companies that have either set up a base in the UAE or have invested in boosting their presence in the country.

HSBC, Europe's biggest bank by assets and a Citi rival, in September launched a dedicated wealth centre for affluent clients in Dubai. Standard Chartered is investing heavily in its Middle East wealth business as part of its global growth push, chief executive Bill Winters told The National in Riyadh last month.

JP Morgan Chase, the biggest US bank, is also building its team of private bankers, while trillion-dollar asset managers, including New York-based BlackRock, PGIM, and Chicago investment firm Nuveen have also chosen Abu Dhabi as their regional base.

Citi's private banking business is a major contributor to the lender's growth globally. Reuters
Citi's private banking business is a major contributor to the lender's growth globally. Reuters

The expansion has been driven by a rapid creation of wealth and an influx of millionaires. The UAE is expected to attract a record 9,800 millionaires this year, drawn by regulatory reforms and a tax-free lifestyle, the Wealth Migration Report 2025 by advisory Henley & Partners and wealth intelligence firm New World Wealth found. In 2024, Dubai had an estimated 81,200 millionaires and 20 billionaires.

All these factors “make us think that this is a 10-year-plus structural opportunity” for growth, and Citi is contemplating expanding into Egypt and the Levant region, Mr Holder said.

“I operate the region as five separate businesses and I'd be happy to say that the Middle East is the largest of those” in Europe, the Middle East and Africa (Emea), he said. “You don't need to pay a consultant a lot of money to work out that this is where we should be investing some dollars.”

The Emea region, Mr Holder said, accounts for about 25 per cent to 30 per cent of Citi Private Bank’s global clients, which makes the broader region a “significant contributor” to growth.

Investment themes

Cryptocurrencies, private credit and the potential AI bubble in equity markets are the overriding themes coming up in conversation with uber-rich clients, Mr Holder said. AI, in particular, has garnered a lot of attention.

James Holder, head of Citi Private Bank for the UK, Europe, Middle East and Africa, says the UAE is attracting European and Asian capital. Photo Citi
James Holder, head of Citi Private Bank for the UK, Europe, Middle East and Africa, says the UAE is attracting European and Asian capital. Photo Citi

“If you've been exposed to that concentrated group of US tech stocks that are driving this AI revolution for a long time, I think you're going to be very comfortable with 10-15 per cent volatility, because you've ridden an extraordinary movement of value creation,” Mr Holder said.

These companies have been a significant driver of US earnings growth and their “story is very real”, unlike the 1999 dot.com bubble. “We feel really comfortable that clients should continue to maintain exposure to the sector,” he said.

The broader US equity market, he said, tends to perform well in a falling interest environment. There are also “real pockets of value” outside the US, including in Europe and China.

In terms of recent question marks about the health of the $1.7 trillion private credit market and the risk of the industry introducing new layers of complexity to the broader financial system, Mr Holder said the leading players have a “high quality” underwriting process.

“Within that kind of exposure, we still feel reasonably comfortable,” he said. “However, if we do enter a more recessionary environment, those at the fringe that have been operating with lower underwriting standards are going to be more exposed.”

Client conversations on cryptocurrency as an asset class have been happening “not just for weeks and months, but for a very long time”, Mr Holder added. He said there's real interest in investing in that sector.

However, Citi’s wealth management unit has been “very cautious around how we think about servicing clients around the asset class”.

The asset manager recently created some index-based exposure for its clients globally because, Mr Holder said, it is difficult to establish the value of crypto assets in isolation.

“What I would say is that crypto is a factor, a function and a vector being driven by what's happening in the macro economy,” he explained. “And the only way I can rationalise what happens to crypto prices is thinking about it as a play relative to US rates and relative to the dollar debasement story.”

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Updated: November 26, 2025, 6:47 AM