Visitors to the Israel pavilion at Idex 2025, held at Adnec. The National
Visitors to the Israel pavilion at Idex 2025, held at Adnec. The National
Visitors to the Israel pavilion at Idex 2025, held at Adnec. The National
Visitors to the Israel pavilion at Idex 2025, held at Adnec. The National

Israeli firms out in force for Idex Middle East defence expo, but admit sentiment has changed since Gaza war


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Israel's defence industry is out in force at the Middle East's biggest defence exhibition in Abu Dhabi this week.

But some of its company executives admitted that sentiment towards Israel has changed following the devastating 15-month war on Gaza and the invasion of Lebanon.

Israel's Ministry of Defence and 29 defence contractors are attending the International Defence Exhibition (Idex), including Israel Aerospace Industries (IAI), Rafael Advanced Defence Systems and Elbit Systems. Companies at the Israeli national pavilion – nestled between US defence major Lockheed Martin and South Korea's defence conglomerate Poongsan Corporation – returned to the expo this year amid the backdrop of a fragile ceasefire in the Israel-Gaza war.

Israeli exhibitors say it is a delicate time for deal-making, as they are navigating a different landscape from the last exhibition in February 2023, before the conflict that began on October 7, 2023.

“We actually launched a drone in [Idex] 2023, it was definitely a bit of a different feeling there,” said Bentzion Levinson, founder and chief executive of Heven Drones, which is based in the US and Israel. “I share the feeling that [the] world is different than two years ago, but I also share the feeling that we are all here to protect our countries.”

Mr Levinson said that while there remains scope for seeking business with Middle East customers, there is caution about speaking publicly about potential deals.

“What we’ve heard from all our customers is that nothing has changed, it’s just a bit more sensitive,” he said. “It goes back to what things are spoken about out loud, PR aspects of talking about things. So it’s not poor business … the optics [are] a bit more sensitive.”

The show's organisers said: “Idex is a global event. It's open for all to come and showcase their product here in Abu Dhabi. The Israeli pavilion is a growing pavilion with us. There are around 40 companies on display here in Idex 2025.” The 40 companies at the event, which runs until February 21 at Adnec, include co-exhibitors and partners of the parent companies.

The UAE and Bahrain are signatories to the September 2020 Abraham Accords – brokered by the US – to establish formal ties with Israel. Morocco and Sudan signed later on. The Israel-UAE pact announced before the Gaza war included co-operation for investments in cyber security, FinTech, energy and agricultural technology.

The Israeli government has been widely accused of atrocities and mass civilian casualties in Gaza. But potential customers want battle-tested systems, Mr Levinson claimed. “Putting the optics aside, from a pure business perspective – what I've heard is that there's a lot of interest in products that have proved themselves.”

Heven is displaying its new hydrogen-powered unmanned aerial system, the H2D200 drone dubbed Raider, at Idex this year. “We believe Abu Dhabi is at the centre of global commerce and what's unique about the show is that you can see everyone from the East and the West,” Mr Levinson said.

The company has “multiple customers” in the region and since the Abraham Accords has seen collaboration “move much, much faster”.

The push for defence exports comes as Israel's wars in Lebanon and Gaza take a toll on its economic growth, along with leaving Gaza and Lebanon's economies in ruins.

Israel’s economy grew 1 per cent in 2024, down from 1.8 per cent in 2023, due to a slump in investments and exports, according to initial estimates by Israel’s Central Bureau of Statistics on Monday. It is the slowest pace of growth in more than two decades, excluding the Covid-19 pandemic.

Economic activity in the fourth quarter of 2024 expanded 2.5 per cent year-on-year, which missed economists’ projections for 5.3 per cent growth, according to Bloomberg.

Israeli company Smart Shooter, a maker of fire control systems for small arms, is showcasing four products at Idex this year. The National
Israeli company Smart Shooter, a maker of fire control systems for small arms, is showcasing four products at Idex this year. The National

Israeli company Smart Shooter, a maker of fire control systems for small arms, is showcasing four products at Idex this year.

“We believe the UAE is looking for innovation and the latest technology,” Abraham Mazor, vice president of business development and marketing at Smart Shooter, said. The priority of the company, which has customers in the Middle East and Europe, is to attract customers from the Emirates, Mr Mazor said.

Asked if Israeli companies are being perceived differently since the previous show, he said: “We have a good product, a valid product, in the last Idex and this Idex. We never talk about politics, we are just happy to help our partners to deploy the best systems.”

Ron Pollak, vice president of sales and marketing at Israeli company Emtan, said the Abraham Accords are a “very strong peace alignment … we feel very safe and welcome here in the UAE”.

“Idex is an international exhibition, it's not just about the Middle East. We have customers from South America, Europe and of course the Middle East that come visit us in this exhibition. It's basically a global showcase.”

Emtan aims to present its latest technology to the world through Idex, expand its international customer base and it is open to supply to “any government that has a relationship with Israel”.

“Governments usually buy what they need, and if they put politics aside, they will buy the best of them,” Mr Pollak said.

Etman, which has 52 customers around the world, said the Middle East is not one of its biggest markets and so far it has seen little impact on its business in the region from the war.

Who's who in Yemen conflict

Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government

Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council

Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south

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Infiniti QX80 specs

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if you go

The flights

Fly to Rome with Etihad (www.etihad.ae) or Emirates (www.emirates.com) from Dh2,480 return including taxes. The flight takes six hours. Fly from Rome to Trapani with Ryanair (www.ryanair.com) from Dh420 return including taxes. The flight takes one hour 10 minutes. 

The hotels 

The author recommends the following hotels for this itinerary. In Trapani, Ai Lumi (www.ailumi.it); in Marsala, Viacolvento (www.viacolventomarsala.it); and in Marsala Del Vallo, the Meliaresort Dimore Storiche (www.meliaresort.it).

TRAP

Starring: Josh Hartnett, Saleka Shyamalan, Ariel Donaghue

Director: M Night Shyamalan

Rating: 3/5

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India squad for ODI series against Sri Lanka
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Islamophobia definition

A widely accepted definition was made by the All Party Parliamentary Group on British Muslims in 2019: “Islamophobia is rooted in racism and is a type of racism that targets expressions of Muslimness or perceived Muslimness.” It further defines it as “inciting hatred or violence against Muslims”.

La Mer lowdown

La Mer beach is open from 10am until midnight, daily, and is located in Jumeirah 1, well after Kite Beach. Some restaurants, like Cupagahwa, are open from 8am for breakfast; most others start at noon. At the time of writing, we noticed that signs for Vicolo, an Italian eatery, and Kaftan, a Turkish restaurant, indicated that these two restaurants will be open soon, most likely this month. Parking is available, as well as a Dh100 all-day valet option or a Dh50 valet service if you’re just stopping by for a few hours.
 

Timeline

2012-2015

The company offers payments/bribes to win key contracts in the Middle East

May 2017

The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts

September 2021

Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act

October 2021

Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence 

December 2024

Petrofac enters into comprehensive restructuring to strengthen the financial position of the group

May 2025

The High Court of England and Wales approves the company’s restructuring plan

July 2025

The Court of Appeal issues a judgment challenging parts of the restructuring plan

August 2025

Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision

October 2025

Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange

November 2025

180 Petrofac employees laid off in the UAE

The National's picks

4.35pm: Tilal Al Khalediah
5.10pm: Continous
5.45pm: Raging Torrent
6.20pm: West Acre
7pm: Flood Zone
7.40pm: Straight No Chaser
8.15pm: Romantic Warrior
8.50pm: Calandogan
9.30pm: Forever Young

Company profile

Name: The Concept

Founders: Yadhushan Mahendran, Maria Sobh and Muhammad Rijal

Based: Abu Dhabi

Founded: 2017

Number of employees: 7

Sector: Aviation and space industry

Funding: $250,000

Future plans: Looking to raise $1 million investment to boost expansion and develop new products

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Our legal consultants

Name: Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

PULITZER PRIZE 2020 WINNERS

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Public Service
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Staff of The Courier-Journal, Louisville, Ky.

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Staff of This American Life with Molly O’Toole of the Los Angeles Times and Emily Green, freelancer, Vice News for “The Out Crowd”

LETTERS AND DRAMA

Fiction
"The Nickel Boys" by Colson Whitehead (Doubleday)

Drama
"A Strange Loop" by Michael R. Jackson

History
"Sweet Taste of Liberty: A True Story of Slavery and Restitution in America" by W. Caleb McDaniel (Oxford University Press)

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"Sontag: Her Life and Work" by Benjamin Moser (Ecco/HarperCollins)

Poetry
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"The Undying: Pain, Vulnerability, Mortality, Medicine, Art, Time, Dreams, Data, Exhaustion, Cancer, and Care" by Anne Boyer (Farrar, Straus and Giroux)

and

"The End of the Myth: From the Frontier to the Border Wall in the Mind of America" by Greg Grandin (Metropolitan Books)

Music
"The Central Park Five" by Anthony Davis, premiered by Long Beach Opera on June 15, 2019

Special Citation
Ida B. Wells

 

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Habibi Funk: An Eclectic Selection Of Music From The Arab World (Habibi Funk)
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Notable salonnières of the Middle East through history

Al Khasan (Okaz, Saudi Arabia)

Tamadir bint Amr Al Harith, known simply as Al Khasan, was a poet from Najd famed for elegies, earning great renown for the eulogy of her brothers Mu’awiyah and Sakhr, both killed in tribal wars. Although not a salonnière, this prestigious 7th century poet fostered a culture of literary criticism and could be found standing in the souq of Okaz and reciting her poetry, publicly pronouncing her views and inviting others to join in the debate on scholarship. She later converted to Islam.

 

Maryana Marrash (Aleppo)

A poet and writer, Marrash helped revive the tradition of the salon and was an active part of the Nadha movement, or Arab Renaissance. Born to an established family in Aleppo in Ottoman Syria in 1848, Marrash was educated at missionary schools in Aleppo and Beirut at a time when many women did not receive an education. After touring Europe, she began to host salons where writers played chess and cards, competed in the art of poetry, and discussed literature and politics. An accomplished singer and canon player, music and dancing were a part of these evenings.

 

Princess Nazil Fadil (Cairo)

Princess Nazil Fadil gathered religious, literary and political elite together at her Cairo palace, although she stopped short of inviting women. The princess, a niece of Khedive Ismail, believed that Egypt’s situation could only be solved through education and she donated her own property to help fund the first modern Egyptian University in Cairo.

 

Mayy Ziyadah (Cairo)

Ziyadah was the first to entertain both men and women at her Cairo salon, founded in 1913. The writer, poet, public speaker and critic, her writing explored language, religious identity, language, nationalism and hierarchy. Born in Nazareth, Palestine, to a Lebanese father and Palestinian mother, her salon was open to different social classes and earned comparisons with souq of where Al Khansa herself once recited.

'My Son'

Director: Christian Carion

Starring: James McAvoy, Claire Foy, Tom Cullen, Gary Lewis

Rating: 2/5

BORDERLANDS

Starring: Cate Blanchett, Kevin Hart, Jamie Lee Curtis

Director: Eli Roth

Rating: 0/5

Profile of VoucherSkout

Date of launch: November 2016

Founder: David Tobias

Based: Jumeirah Lake Towers

Sector: Technology

Size: 18 employees

Stage: Embarking on a Series A round to raise $5 million in the first quarter of 2019 with a 20 per cent stake

Investors: Seed round was self-funded with “millions of dollars” 

Updated: February 18, 2025, 11:29 AM