Turkey's SunExpress has placed a firm order for 45 Boeing 737 Max aircraft, with options and purchase rights for an additional 45 as it seeks to increase capacity and meet growing demand from its leading markets.
The order for the 45 planes, the airline's largest to date, comprises 28 Max 8s and 17 Max 10s, the companies said at the Dubai Airshow on Monday.
SunExpress said the deal is a “milestone”, as the 737 Max 10 – which can seat up to 230 passengers – will allow it to carry more than 200 travellers on a flight for the first time.
Deliveries are expected by 2029, as SunExpress is still in the midst of an order for 42 737-8 aircraft, nine of which have been delivered, chief executive Max Kownatzki told The National.
The order will more than double the airline's current all-Boeing fleet of 66 aircraft to about 150 by 2033, he said.
It will also add the capacity needed to serve its strong Turkish market, where the airline has reported strong growth, Mr Kownatzki said.
As a result of this growth, the airline looks to build its momentum in Turkey “and beyond”, including in its Abu Dhabi and Dubai services, he said.
“We're operating in 30 countries and we're looking further … we're committed to building up.”
The order will also contribute to SunExpress' goal of operating a fleet that is sustainable and fuel efficient, Mr Kownatzki said.
“The environmental footprint, as SunExpress takes people around, has become an important part of the dimension of the service,” he said.
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An Emirates plane accompanied by the UAE's Al Fursan aerobatic team during a flying display at the Dubai Airshow. Pawan Singh / The National -

UAE craft flying in formation during a flying display at the Dubai Airshow. Pawan Singh / The National -

The Italian Air Force during a display at the Dubai Air show at DWC in Dubai. Pawan Singh / The National -

A Bader 250 craft during the flying display at the Dubai Air show. Pawan Singh / The National -

An F16-60 during a display at the Dubai Airshow. Pawan Singh / The National -

Day one of the Dubai Airshow at Al Maktoum Airport. Antonie Robertson / The National -

The Embraer stand. Antonie Robertson / The National -

The SANAD stand. Antonie Robertson / The National -

Exhibits on show on day one. Antonie Robertson / The National -

The space agency stand at Dubai Airshow. Leslie Pableo for The National -

Military aircraft on show. Leslie Pableo for The National -

Visitors at Dubai Airshow. Leslie Pableo for The National -

The engine of a plane on display at Dubai Airshow. Leslie Pableo for The National -

The Dubai Police stand. Leslie Pableo for The National -

Visitors looking at missiles at Dubai Airshow. Leslie Pableo for The National -

An exhibit with a bird-themed paint scheme the Dubai Airshow at Dubai World Central. Pawan Singh / The National -

A drone on display at the stand of UAE military technology company EDGE, at Dubai Airshow. Pawan Singh / The National -

Visitors at the Dubai Airshow. The event has attracted more than 1,400 exhibitors from 95 countries. Pawan Singh / The National -

A helicopter on display at the Dubai Airshow. Pawan Singh / The National -

An EDGE drone at Dubai Airshow. Pawan Singh / The National -

An Etihad Airways passenger jet on display at Dubai Airshow. Pawan Singh / The National -

UAE military aircraft at Dubai Airshow, Al Maktoum International Airport. Leslie Pableo for The National -

Emirates crew with an Emirates plane at the Dubai Airshow, Al Maktoum International Airport. Leslie Pableo for The National -

UAE military aircraft at the Dubai Airshow. Leslie Pableo for The National -

Abu Dhabi Police aircraft at the Dubai Airshow. Leslie Pableo for The National -

A flydubai plane at the Dubai Airshow. Leslie Pableo for The National -

Crew preparing an aircraft for Dubai Airshow. Leslie Pableo for The National -

Emirates chalet at the Dubai Airshow. Leslie Pableo for The National -

Emirates planes on display at the Dubai Airshow. Leslie Pableo for The National -

Riyadh Air's chalet at Dubai Airshow, Al Maktoum International Airport. Leslie Pableo for The National -

Visitors attend the Dubai Airshow. Leslie Pableo for The National -

A Boeing plane on display at the Dubai Airshow. Leslie Pableo for The National -

UAE military aircraft at the Dubai Airshow. Leslie Pableo for The National
SunExpress is a joint venture between Turkish Airlines and Germany's Lufthansa, and has headquarters in Antalya and Frankfurt. It connects Turkey with Europe and other popular leisure destinations.
The carrier's network covers 175 routes in 30 countries.
In 2022, it carried nearly 11 million passengers, the airline said.
Its order is an early win for Boeing at the Dubai Airshow, where the aircraft maker is expected to compete with Airbus and others for orders.
The event has set the stage for a flurry of orders as airlines seek to win coveted delivery slots for the latest fuel-efficient jets amid a post-coronavirus boom in air travel.
Orders could range from 300 to more than 400 aircraft this year at the air show, where some of aviation industry's biggest deals have been signed in the past, according to estimates by industry analysts.
Virginia-based Boeing said its 737 Max aircraft offers carriers flexibility for short and medium-haul air travel. The 737 Max family reduces fuel use and carbon emissions by 20 per cent compared to the aircraft they replace, it said.
“SunExpress's continued commitment to the 737 Max reflects its confidence in the aeroplane's capability to meet demand from travellers to popular destinations across Turkey and beyond,” said Stan Deal, president and chief executive of Boeing Commercial.
UAE%20medallists%20at%20Asian%20Games%202023
U19 WORLD CUP, WEST INDIES
UAE group fixtures (all in St Kitts)
- Saturday 15 January: UAE beat Canada by 49 runs
- Thursday 20 January: v England
- Saturday 22 January: v Bangladesh
UAE squad:
Alishan Sharafu (captain), Shival Bawa, Jash Giyanani, Sailles
Jaishankar, Nilansh Keswani, Aayan Khan, Punya Mehra, Ali Naseer, Ronak Panoly,
Dhruv Parashar, Vinayak Raghavan, Soorya Sathish, Aryansh Sharma, Adithya
Shetty, Kai Smith
More on women's right
if you go
The flights
Etihad and Emirates fly direct from the UAE to Seoul from Dh3,775 return, including taxes
The package
Ski Safari offers a seven-night ski package to Korea, including five nights at the Dragon Valley Hotel in Yongpyong and two nights at Seoul CenterMark hotel, from £720 (Dh3,488) per person, including transfers, based on two travelling in January
The info
Visit www.gokorea.co.uk
UFC%20FIGHT%20NIGHT%3A%20SAUDI%20ARABIA%20RESULTS
The specs
Engine: Four electric motors, one at each wheel
Power: 579hp
Torque: 859Nm
Transmission: Single-speed automatic
Price: From Dh825,900
On sale: Now
COMPANY%20PROFILE
more from justin thomas
Company%C2%A0profile
ALRAWABI%20SCHOOL%20FOR%20GIRLS
THE SPECS
Engine: 1.5-litre turbocharged four-cylinder
Transmission: Constant Variable (CVT)
Power: 141bhp
Torque: 250Nm
Price: Dh64,500
On sale: Now
Who's who in Yemen conflict
Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government
Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council
Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south
Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory
MATCH INFO
Mainz 0
RB Leipzig 5 (Werner 11', 48', 75', Poulsen 23', Sabitzer 36')
Man of the Match: Timo Werner (RB Leipzig)
Teaching in coronavirus times
How%20to%20avoid%20getting%20scammed
While you're here
Nasser bin Nasser: Is US-China conflict in West Asia inevitable?
Sholto Byrnes: Time for an uninhibited China to lead Asia
Damien McElroy: BRI has changed the rules of the game
Sweet%20Tooth
The specs: 2018 Peugeot 5008
Price, base / as tested: Dh99,900 / Dh134,900
Engine: 1.6-litre turbocharged four-cylinder
Transmission: Six-speed automatic
Power: 165hp @ 6,000rpm
Torque: 240Nm @ 1,400rpm
Fuel economy, combined: 5.8L / 100km
Ten tax points to be aware of in 2026
1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.
3. More tax audits
Tax authorities are increasingly using data already available across multiple filings to identify audit risks.
4. More beneficial VAT and excise tax penalty regime
Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.
5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes.
7. Limited time periods for audits
Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion.
8. Pillar 2 implementation
Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
10. Substance and CbC reporting focus
Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer
WHAT%20MACRO%20FACTORS%20ARE%20IMPACTING%20META%20TECH%20MARKETS%3F
FIXTURES
Monday, January 28
Iran v Japan, Hazza bin Zayed Stadium (6pm)
Tuesday, January 29
UAEv Qatar, Mohamed Bin Zayed Stadium (6pm)
Friday, February 1
Final, Zayed Sports City Stadium (6pm)
Moon Music
Artist: Coldplay
Label: Parlophone/Atlantic
Number of tracks: 10
Rating: 3/5
KILLING OF QASSEM SULEIMANI
National Editorial: Suleimani has been killed, now we must de-escalate
Mina Al Oraibi: Air strike casts a long shadow over the decade ahead
Jack Moore: Why the assassination is such a monumental gamble
Matthew Levitt: Iran retains its ability to launch terror attacks
Damien McElroy: A CEO tasked with spreading Iran's influence
Hussein Ibish: Trump's order on solid constitutional ground
Simon Waldman: Cautious Israel keeping a low profile
Rashmee Roshan Lall: Sound of silence in South Asia
Richard Olson: Why Afghanistan will be very wary
Why it pays to compare
A comparison of sending Dh20,000 from the UAE using two different routes at the same time - the first direct from a UAE bank to a bank in Germany, and the second from the same UAE bank via an online platform to Germany - found key differences in cost and speed. The transfers were both initiated on January 30.
Route 1: bank transfer
The UAE bank charged Dh152.25 for the Dh20,000 transfer. On top of that, their exchange rate margin added a difference of around Dh415, compared with the mid-market rate.
Total cost: Dh567.25 - around 2.9 per cent of the total amount
Total received: €4,670.30
Route 2: online platform
The UAE bank’s charge for sending Dh20,000 to a UK dirham-denominated account was Dh2.10. The exchange rate margin cost was Dh60, plus a Dh12 fee.
Total cost: Dh74.10, around 0.4 per cent of the transaction
Total received: €4,756
The UAE bank transfer was far quicker – around two to three working days, while the online platform took around four to five days, but was considerably cheaper. In the online platform transfer, the funds were also exposed to currency risk during the period it took for them to arrive.
'Cheb%20Khaled'
Trump v Khan
2016: Feud begins after Khan criticised Trump’s proposed Muslim travel ban to US
2017: Trump criticises Khan’s ‘no reason to be alarmed’ response to London Bridge terror attacks
2019: Trump calls Khan a “stone cold loser” before first state visit
2019: Trump tweets about “Khan’s Londonistan”, calling him “a national disgrace”
2022: Khan’s office attributes rise in Islamophobic abuse against the major to hostility stoked during Trump’s presidency
July 2025 During a golfing trip to Scotland, Trump calls Khan “a nasty person”
Sept 2025 Trump blames Khan for London’s “stabbings and the dirt and the filth”.
Dec 2025 Trump suggests migrants got Khan elected, calls him a “horrible, vicious, disgusting mayor”
Scorline
Iraq 1-0 UAE
Iraq Hussein 28’
FIGHT%20CARD
The burning issue
The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE.
Read part four: an affection for classic cars lives on
Read part three: the age of the electric vehicle begins
Read part two: how climate change drove the race for an alternative
More on Quran memorisation:
Winners
Best Men's Player of the Year: Kylian Mbappe (PSG)
Maradona Award for Best Goal Scorer of the Year: Robert Lewandowski (Bayern Munich)
TikTok Fans’ Player of the Year: Robert Lewandowski
Top Goal Scorer of All Time: Cristiano Ronaldo (Manchester United)
Best Women's Player of the Year: Alexia Putellas (Barcelona)
Best Men's Club of the Year: Chelsea
Best Women's Club of the Year: Barcelona
Best Defender of the Year: Leonardo Bonucci (Juventus/Italy)
Best Goalkeeper of the Year: Gianluigi Donnarumma (PSG/Italy)
Best Coach of the Year: Roberto Mancini (Italy)
Best National Team of the Year: Italy
Best Agent of the Year: Federico Pastorello
Best Sporting Director of the Year: Txiki Begiristain (Manchester City)
Player Career Award: Ronaldinho
Farasan Boat: 128km Away from Anchorage
Director: Mowaffaq Alobaid
Stars: Abdulaziz Almadhi, Mohammed Al Akkasi, Ali Al Suhaibani
Rating: 4/5
Company%C2%A0profile
Engine: 80 kWh four-wheel-drive
Transmission: eight-speed automatic
Power: 402bhp
Torque: 760Nm
Price: From Dh280,000
Killing of Qassem Suleimani
National Editorial: Suleimani has been killed, now we must de-escalate
Mina Al Oraibi: Air strike casts a long shadow over the decade ahead
Jack Moore: Why the assassination is such a monumental gamble
Matthew Levitt: Iran retains its ability to launch terror attacks
Damien McElroy: A CEO tasked with spreading Iran's influence
Simon Waldman: Cautious Israel keeping a low profile
Ferrari 12Cilindri specs
Engine: naturally aspirated 6.5-liter V12
Power: 819hp
Torque: 678Nm at 7,250rpm
Price: From Dh1,700,000
Available: Now
About Karol Nawrocki
• Supports military aid for Ukraine, unlike other eurosceptic leaders, but he will oppose its membership in western alliances.
• A nationalist, his campaign slogan was Poland First. "Let's help others, but let's take care of our own citizens first," he said on social media in April.
• Cultivates tough-guy image, posting videos of himself at shooting ranges and in boxing rings.
• Met Donald Trump at the White House and received his backing.
While you're here
Mustafa Alrawi: To get the 'jab' done, there must be patience and empathy
Damien McElroy: Anti-science attitudes in America are proving lethal
Editorial: What makes the UAE such a good place to test vaccines?
Editorial: The fight against Covid-19 should be guided by science
Islamophobia definition
A widely accepted definition was made by the All Party Parliamentary Group on British Muslims in 2019: “Islamophobia is rooted in racism and is a type of racism that targets expressions of Muslimness or perceived Muslimness.” It further defines it as “inciting hatred or violence against Muslims”.
ADCC AFC Women’s Champions League Group A fixtures
October 3: v Wuhan Jiangda Women’s FC
October 6: v Hyundai Steel Red Angels Women’s FC
October 9: v Sabah FA
More from Aya Iskandarani
COMPANY%20PROFILE
if you go
Herc's Adventures
Developer: Big Ape Productions
Publisher: LucasArts
Console: PlayStation 1 & 5, Sega Saturn
Rating: 4/5
A timeline of the Historical Dictionary of the Arabic Language
- 2018: Formal work begins
- November 2021: First 17 volumes launched
- November 2022: Additional 19 volumes released
- October 2023: Another 31 volumes released
- November 2024: All 127 volumes completed
THE SPECS
Engine: 3-litre V6
Transmission: eight-speed automatic
Power: 424hp
Torque: 580 Nm
Price: From Dh399,000
On sale: Now
More from Neighbourhood Watch:
Match info
Manchester United 4
(Pogba 5', 33', Rashford 45', Lukaku 72')
Bournemouth 1
(Ake 45 2')
Red card: Eric Bailly (Manchester United)
The President's Cake
Director: Hasan Hadi
Starring: Baneen Ahmad Nayyef, Waheed Thabet Khreibat, Sajad Mohamad Qasem
Rating: 4/5
The specs: Rolls-Royce Cullinan
Price, base: Dh1 million (estimate)
Engine: 6.75-litre twin-turbo V12
Transmission: Eight-speed automatic
Power: 563hp @ 5,000rpm
Torque: 850Nm @ 1,600rpm
Fuel economy, combined: 15L / 100km
UAE%20athletes%20heading%20to%20Paris%202024
Poacher
The specs
Engine: 4.0-litre, six-cylinder
Transmission: six-speed manual
Power: 395bhp
Torque: 420Nm
Price: from Dh321,200
On sale: now
Specs
Engine: Dual-motor all-wheel-drive electric
Range: Up to 610km
Power: 905hp
Torque: 985Nm
Price: From Dh439,000
Available: Now
UAE%20SQUAD
US versus China
Sulaiman Hakemy: Who really deserves to rule the Arctic?
Ni Jian: Covid-19 origins are a matter for science, not politics
Editorial: Global collaboration for a vaccine is the way to go
Founders: Ines Mena, Claudia Ribas, Simona Agolini, Nourhan Hassan and Therese Hundt
Date started: January 2017, app launched November 2017
Based: Dubai, UAE
Sector: Private/Retail/Leisure
Number of Employees: 18 employees, including full-time and flexible workers
Funding stage and size: Seed round completed Q4 2019 - $1m raised
Funders: Oman Technology Fund, 500 Startups, Vision Ventures, Seedstars, Mindshift Capital, Delta Partners Ventures, with support from the OQAL Angel Investor Network and UAE Business Angels
Women%E2%80%99s%20Asia%20Cup
Zayed Sustainability Prize
What drives subscription retailing?
Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.
The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.
The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.
The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.
UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.
That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.
Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.

