Nadhmi Al Nasr and Christian Bauer at the signing ceremony between Neom and Volocopter. Photo: Neom
Nadhmi Al Nasr and Christian Bauer at the signing ceremony between Neom and Volocopter. Photo: Neom
Nadhmi Al Nasr and Christian Bauer at the signing ceremony between Neom and Volocopter. Photo: Neom
Nadhmi Al Nasr and Christian Bauer at the signing ceremony between Neom and Volocopter. Photo: Neom

Saudi Arabia's Neom teams up with Germany's Volocopter for urban air mobility system


Alvin R Cabral
  • English
  • Arabic

Neom, the $500 billion high-tech mega-city being built in Saudi Arabia, and German aircraft manufacturer Volocopter formed a joint venture company to operate the world’s first bespoke public vertical mobility system in Neom.

The partnership, which will fully integrate air taxi and vertical logistics services into Neom's multi-modal and zero-emission public transit system, will be the sole operator of initial public transit routes across the city. It will also establish an open electric vertical take-off and landing ecosystem for vertical mobility services including logistics, emergency response and tourism.

Neom has placed a confirmed order of 15 Volocopter aircraft to start initial flight operations within the next two to three years, according to a statement on Wednesday. These include an initial order of 10 VoloCity passenger and five VoloDrone logistics aircraft, to support early activation of flight operations.

The joint venture will scale up its activities from the start of 2022, boosting urban air mobility in the region.

The collaboration will lead the development of a three-dimensional public transportation system, advancing the technical, regulatory and infrastructure solutions for eVTOL operations across Neom.

“In designing cities and urban infrastructure for the 21st century, mobility is at the centre of the equation. Through this joint venture with Volocopter, we are demonstrating to the world that Neom is the ideal region to implement urban air mobility rapidly and create a fully-integrated vertical mobility ecosystem," said Nadhmi Al Nasr, chief executive of Neom.

The growth of the mobility market, which includes public and private transportation as well as the movement of goods, has been growing over the past decades but accelerated faster than expected due to novel technologies, tightening carbon regulations and climate change goals.

Revenue in the mobility services segment is expected to reach $976.2 billion in 2021 and with a compound annual growth rate of 14.89 per cent through 2025, this would result in a market volume of $1.7 trillion, data from Statista shows.

The flights sector is mobility services’ largest segment, with a market volume of $273bn seen this year. The number of users in public transportation is expected to hit to 4.45 billion by 2025.

Mobility as a service – which is digitally enabled car-sharing and ride-hailing – is poised to be a key driver of growth and profitability for automotive markets, outstripping the profitability potential of traditional car-making, according to an Accenture study.

By 2030, revenues from manufacturing and selling vehicles, which are projected to reach $2.26tn, will be only marginally higher than they are today.

By contrast, revenues from mobility services are projected to surge to almost $1.36tn, with profits reaching as much as $249bn by 2030.

Mobility is one of the central themes of Expo 2020 Dubai, where new-age transport and travel modes on the spotlight are being positioned to help accelerate the world's progress and strengthen ties between societies.

The partnership adheres to Neom's mission to be a global living lab for future mobility and a centre of excellence for eVTOL innovation and industry.

In designing cities and urban infrastructure for the 21st century, mobility is at the centre of the equation. We are demonstrating to the world that Neom is the ideal region to implement urban air mobility rapidly and create a fully-integrated vertical mobility ecosystem
Nadhmi Al Nasr,
chief executive of Neom

“The partnership with Neom and the new joint venture we are creating together is going to be an exciting journey. It is a once-in-a-lifetime opportunity to be an essential part of designing and operating a completely new UAM ecosystem from the ground up without the constraint of legacy infrastructure or regulation," said Christian Bauer, chief commercial officer of Volocopter.

The joint venture is the latest in a string of developments at Neom. Saudi Crown Prince Mohammed bin Salman had already announced a futuristic new industrial city in the sea called Oxagon, which is set to be the largest floating industrial complex in the world.

Last week, Neom said it plans to expand a tiny local port into a trade and manufacturing centre near the Suez Canal. The port will anchor Oxagon, and would handle a container capacity of 3.5 million to 4 million-tonne equivalent units by 2030.

In April, Neom formed a partnership with Tabuk Fish Company to develop the Middle East and North Africa's biggest fish farm as the kingdom diversifies its economy.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Updated: December 01, 2021, 5:24 PM