Define has 15 studios across the United States and will be opening a studio at the Silverene Tower in Dubai Marina. Courtesy DEFINE
Define has 15 studios across the United States and will be opening a studio at the Silverene Tower in Dubai Marina. Courtesy DEFINE

US fitness studio Define to open first branch in Dubai



A US fitness chain that brings together barre, strength and flexibility training and spinning classes under one roof is set to open its first branch in Dubai.

Define has 15 studios across the United States and will be opening a studio at the Silverene Tower in Dubai Marina later this month.

The fitness centre will offer three core workout options: Define Body, Define Mind and Define Revolution.

The 60-minute Define body routine will combine pilates, yoga, ballet and core strengthening exercises to target all major muscle groups using small weights, a barre, mater and ball.

Define mind will be an hour-long class cued to music, with a focus on flexibility with stretches using a hammock to relieve tightness in hamstrings, hips and shoulders.

For cardio lovers, the Define revolution session will include choreographed movements on a stationary bike for a full body workout set to high-energy music.

The studio will also sell fitness apparel, equipment and body products.

For more information, email Dubai@definebody.com . Visit www.DEFINEbody.com to know more about the fitness programme.​

aahmed@thenational.ae

Company Profile

Company name: Hoopla
Date started: March 2023
Founder: Jacqueline Perrottet
Based: Dubai
Number of staff: 10
Investment stage: Pre-seed
Investment required: $500,000

Living in...

This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.

Company Profile

Name: HyveGeo
Started: 2023
Founders: Abdulaziz bin Redha, Dr Samsurin Welch, Eva Morales and Dr Harjit Singh
Based: Cambridge and Dubai
Number of employees: 8
Industry: Sustainability & Environment
Funding: $200,000 plus undisclosed grant
Investors: Venture capital and government

Lampedusa: Gateway to Europe
Pietro Bartolo and Lidia Tilotta
Quercus

COMPANY PROFILE

Company name: Klipit

Started: 2022

Founders: Venkat Reddy, Mohammed Al Bulooki, Bilal Merchant, Asif Ahmed, Ovais Merchant

Based: Dubai, UAE

Industry: Digital receipts, finance, blockchain

Funding: $4 million

Investors: Privately/self-funded

MWTC info

Tickets to the MWTC range from Dh100 and can be purchased from www.ticketmaster.ae or by calling 800 86 823 from within the UAE or +971 4 366 2289 from outside the country and all Virgin Megastores. Fans looking to attend all three days of the MWTC can avail of a special 20 percent discount on ticket prices.

Rajasthan Royals 153-5 (17.5 ov)
Delhi Daredevils 60-4 (6 ov)

Rajasthan won by 10 runs (D/L method)

The Lowdown

Us

Director: Jordan Peele

Starring: Lupita Nyong'o, Winston Duke, Shahadi Wright Joseqph, Evan Alex and Elisabeth Moss

Rating: 4/5

COMPANY PROFILE

Name: SmartCrowd
Started: 2018
Founder: Siddiq Farid and Musfique Ahmed
Based: Dubai
Sector: FinTech / PropTech
Initial investment: $650,000
Current number of staff: 35
Investment stage: Series A
Investors: Various institutional investors and notable angel investors (500 MENA, Shurooq, Mada, Seedstar, Tricap)