WWE fans lash out after disappointing ending of Hell in a Cell

Fans took to social media to vent their frustration with the ending of the Seth Rollins vs Fiend match

Seth Rollins and 'The Fiend' Bray Wyatt compete in the main event of Hell in a Cell. Courtesy WWE 
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Fans of the professional wrestling company WWE have taken to social media in anger over the result of the latest pay-per-view main event.

The hashtag #CancelWWEnetwork circulated in the United States and around the world after the end of Hell in the Cell on Sunday, October 6.

The match-up in question was the Universal Championship match between Seth Rollins and “The Fiend” Bray Wyatt. Fans were left deflated as the match ended in a nonsensical disqualification that saw Rollins retain his title. Fans in the arena booed heavily after the ending of the match and also chanted for a "refund" and "AEW" (WWE's rival wrestling promotion).

Part of the dissatisfaction was that the disqualification did not make much sense in the context of a “Hell in a Cell” match since they typically have no disqualifications and having a heavily promoted title match end in such a manner was quite disappointing.

But some were also concerned that the match damaged the standing and character growth of what many consider to be the hottest thing going in WWE at the moment – Wyatt as "The Fiend". It brought back memories of Wyatt's earlier losing streaks that damaged his standing as a credible threat to the top superstars in the company, something that seemed to have been rectified through the last couple of months– until last night.

Those watching from home were not too happy either, as they circulated screenshots of them cancelling their WWE Network subscriptions.

The timing of this is especially alarming for the WWE, with the rise of competitor AEW (All Elite Wrestling) and the growing popularity of New Japan Pro-Wrestling in the West.