'Game of Thrones' Studio Tour opens in Northern Ireland


Farah Andrews
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Filming for Game of Thrones may have been completed in 2018, but the spirit of the show is thriving in Northern Ireland, where parts of the scenic countryside served as the setting for much of Winterfell.

This week, a Game of Thrones studio tour is opening to the public on Friday, bringing the magic of the fantasy series back to life for fans.

Located in Banbridge, County Down, which is a 30-minute drive south of Belfast, the £40 million ($54.3m) visitor attraction features replicas of key settings from the show, including Dragonstone castle and the Chamber of the Painted Table, the main hall inside Dragonstone.

There are actual film sets to be explored too, including the Great Hall at Winterfell, as well as costumes, body-double dummies and interactive experiences.

“Northern Ireland is the home of [Game of] Thrones,” said Claire Moles, head of marketing for the studio tour to The Independent. “It happened right here. This is where the story really began … where over a third of all the Northern Ireland Game of Thrones filming took place.”

It is hoped that the studio tour will attract tourists to Northern Ireland, where tourism has struggled to pick up amid the Covid-19 pandemic.

Natalia Tena, who plays the wildling Osha in the popular series, at the opening of the new 'Game of Thrones' Studio Tour at Linen Mill Studios in Banbridge, Northern Ireland. Getty Images
Natalia Tena, who plays the wildling Osha in the popular series, at the opening of the new 'Game of Thrones' Studio Tour at Linen Mill Studios in Banbridge, Northern Ireland. Getty Images

Northern Irish actor Ian Beattie, who played Ser Meryn Trant, visited the attraction ahead of its opening, and described Game of Thrones as "the gift that keeps on giving."

"HBO was the best thing that ever happened to this province," he said. "When this pandemic finally ends, this is going to be such an incredible attraction for the fans."

Natalia Tena, who played the wildling Osha in Game of Thrones and Nymphadora Tonks in the Harry Potter films, visited ahead of the launch and felt emotional returning to the sets and locations.

"When I got in last night, I kind of nearly cried," she told Sky News. "I felt really nostalgic landing into Belfast, coming out of the airport. "It was just such a big part of my life, coming here and working on the show."

Emma D’arcy and Matt Smith in a still shared from the 'House of the Dragon' set. Photo: HBO
Emma D’arcy and Matt Smith in a still shared from the 'House of the Dragon' set. Photo: HBO

The Game of Thrones story has not yet concluded. This year, HBO is releasing House of the Dragon, a prequel to the original series that is set about 200 years before the events of Game of Thrones. It tells the story of House Targaryen and a civil war that takes place within the family.

The show stars Paddy Considine (The Outsider), Olivia Cooke (Ready Player One), Emma D’Arcy (Truth Seekers), Matt Smith (The Crown, Doctor Who), Steve Toussaint (It’s a Sin, Doctor Who), Eve Best (Nurse Jackie, The King’s Speech), Rhys Ifans (Notting Hill, The Amazing Spider-Man) and Sonoya Mizuno (Ex Machina, Crazy Rich Asians).

A release date for the series has not yet been announced.

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What drives subscription retailing?

Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.

The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.

The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.

The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.

UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.

That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.

Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.

Buy farm-fresh food

The UAE is stepping up its game when it comes to platforms for local farms to show off and sell their produce.

In Dubai, visit Emirati Farmers Souq at The Pointe every Saturday from 8am to 2pm, which has produce from Al Ammar Farm, Omar Al Katri Farm, Hikarivege Vegetables, Rashed Farms and Al Khaleej Honey Trading, among others. 

In Sharjah, the Aljada residential community will launch a new outdoor farmers’ market every Friday starting this weekend. Manbat will be held from 3pm to 8pm, and will host 30 farmers, local home-grown entrepreneurs and food stalls from the teams behind Badia Farms; Emirates Hydroponics Farms; Modern Organic Farm; Revolution Real; Astraea Farms; and Al Khaleej Food. 

In Abu Dhabi, order farm produce from Food Crowd, an online grocery platform that supplies fresh and organic ingredients directly from farms such as Emirates Bio Farm, TFC, Armela Farms and mother company Al Dahra. 

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Who's who in Yemen conflict

Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government

Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council

Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south

Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory

Why it pays to compare

A comparison of sending Dh20,000 from the UAE using two different routes at the same time - the first direct from a UAE bank to a bank in Germany, and the second from the same UAE bank via an online platform to Germany - found key differences in cost and speed. The transfers were both initiated on January 30.

Route 1: bank transfer

The UAE bank charged Dh152.25 for the Dh20,000 transfer. On top of that, their exchange rate margin added a difference of around Dh415, compared with the mid-market rate.

Total cost: Dh567.25 - around 2.9 per cent of the total amount

Total received: €4,670.30 

Route 2: online platform

The UAE bank’s charge for sending Dh20,000 to a UK dirham-denominated account was Dh2.10. The exchange rate margin cost was Dh60, plus a Dh12 fee.

Total cost: Dh74.10, around 0.4 per cent of the transaction

Total received: €4,756

The UAE bank transfer was far quicker – around two to three working days, while the online platform took around four to five days, but was considerably cheaper. In the online platform transfer, the funds were also exposed to currency risk during the period it took for them to arrive.

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Updated: February 04, 2022, 10:20 AM