10 Super Bowl commercials everyone’s talking about: Gwen Stefani, Drake, Big Bird and more
From mortgages to mobile phones, this year’s Super Bowl ad breaks were filled with segments designed to make you think, cry and laugh
It’s probably the only show in the world where people look forward to the ad breaks as much as the on-screen action. And this year’s Super Bowl LV certainly delivered as far as the commercials go.
As Tom Brady and the Tampa Bay Buccaneers defeated the Kansas City Chiefs on the field, a host of big-name brands delivered off the field with an array of ads designed to inspire, uplift, tear-jerk and make us laugh. Oh, and encourage us to buy stuff, of course.
From real-life couple Ashton Kutcher and Mila Kunis fighting over Cheetos with a little help from reggae star, Shaggy, to Wayne and Garth from Wayne’s World assuring us they would never sell out (not) for Uber Eats, here are the 10 most-talked about ads from the Super Bowl…
Starring Hollywood power couple, Ashton Kutcher and Mila Kunis, in the advertisement, the pair try marriage counselling in order to figure out who is eating all the Cheetos in the house. Except their marriage counsellor is reggae star Shaggy of It Wasn’t Me fame, whose advice to serial Cheetos-quaffer Kunis, is the same advice he’s been giving for the past 21 years: "It wasn’t me". And what do you know, it seems to work on Ashton.
Schitt’s Creek star, Dan Levy pops up in this ad, which takes pot shots at a number of modern zeitgeisty dilemmas, such as gender reveal parties, mansplaining and Karens. A host of people take the opportunity to say sorry to those they have wronged, offering packets of M&Ms by way of an apology. “Sorry I called you a Karen,” says one woman. “But that’s my name.” “Sorry your name is Karen.”
3. State Farm
Insurance is famously boring, which is why US insurance company State Farm enlisted the famously not-boring Drake and Paul Rudd to star in their Super Bowl ad. Green Bay Packers quarterback Aaron Rodgers and Kansas City Chiefs quarterback Patrick Mahomes are auditioning their stand-ins for a commercial, with Paul Rudd set to play Mahomes, when Drake pops up to stand in for Jake from State Farm. Needless to say, the multi-Grammy award-winning rapper is not content to take a back seat.
The US declares war on Norway in this ad from car manufacturer GM. After discovering the Scandinavian country has more electric vehicles per head than the States, Will Ferrell, in classic Ferrell-mode, teams up with SNL’s Kenan Thompson, and actress Awkwafina to head to Norway to inform the country they will soon be crushed in the EV stakes. Naturally, Thompson and Awkwafina end up in Finland, and Ferrell in Sweden.
5. Rocket Mortgage
30 Rock’s Tracy Morgan makes mortgages hilarious in this ad that ponders whether “pretty sure” is a good enough reason, not only to work out if you can afford a house, but for anything in life really. Such as being “pretty sure you can take Dave Bautista down.”
Timothee Chalamet stars as Scissorhands’s son, Edgar, teaming up with Winona Ryder, who famously starred opposite Johnny Depp in the original film. Although the local townsfolk are benevolent towards Edgar, the bus drivers are tired of the damage he wreaks on their vehicles. Luckily, mum’s on hand to buy Edgar a Cadillac that makes his life a little smoother.
Hamilton star, Daveed Diggs, teams up with Big Bird and the Sesame Street crew to highlight all the food and local businesses to be found on market delivery app, DoorDash. Fans of Cookie Monster and Gonzo will be in their element.
National reconciliation is the key theme in this ad – and buy a Jeep, obviously – as Bruce Springsteen stars in and narrates a plea for America to “meet in the middle.” The Boss journeys to the centre of the US to remind his fellow citizens: “We just have to remember the very soil we stand on is common ground”.
Real-life couple Gwen Stefani and Blake Shelton let us know they’re in on the joke when it comes to their relationship. So, if you’ve ever thought: “The Hollaback Girl and that country singer guy are together. Really?” Rest assured that, as with Maroon 5's music, we have Adam Levine to blame.
10. Uber Eats
Mike Myers and Dana Carvey put aside their decades-long feud to reunite as Wayne and Garth for Uber Eats. No way. Way. Plus, Cardi B pops up in an in-no-way shameless celebrity cameo. Excellent.
Updated: February 8, 2021 03:19 PM