![The UK has slipped to second place in the Soft Power 30. Reuters](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/SA57IM7AY7DTKRI4PC7GD42XZA.jpg?smart=true&auth=13c0c672be8994b1eb77e173354a98d2235cae7533e37178df11f9d06ca68a86&width=400&height=225)
The UK has slipped to second place in the Soft Power 30. Reuters
The UK has slipped to second place in the Soft Power 30. Reuters
Soft power is about attraction rather than coercion
Real soft power flourishes when people are free to be creative and calls for nations to be magnetic