The man behind the Spice Girls is coming to the Middle East to search for a new pop star

'The Mena region has such rich and diverse musical influences,' says Simon Fuller

Global pop group Now United, formed by Simon Fuller, is on the hunt for new talent in the Middle East. Courtesy XIX Entertainment
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Global pop group Now United is made up of members from South Korea, Germany, Mexico, China, the Philippines, Senegal, Canada and more. And it's set to expand beyond its current 14 members, as the group's manager, Simon Fuller, brings his hunt for talent to the Middle East.

Fuller, the man behind the Spice Girls and reality show American Idol, is launching a search for a new member from the Middle East and North Africa. The news comes following Now United's successful Dubai concert in October, for the launch of Pepsi Black.

Fuller said of his search: “Now United is all about incredible young talent coming together to share their passion for music and dance, and to represent their unique backgrounds in a positive spirit. The Mena region has such rich and diverse musical influences.

"We are looking forward to finding extraordinary talent who will represent the region on a global stage, whether they are from Riyadh, Amman, Beirut, Cairo, or anywhere else in this wonderful part of the world. Pepsi have always inspired and enabled my ambitions, so they are the perfect partner for this unprecedented search.”

Now United's Shivani Paliwal, from Rajastan, India, commented: “We can’t wait to come back to the Middle East to look for someone to join our Now United family – we know we are going to find someone incredible!”

How do you get involved? 

Now United wants Mena's musicians and dancers, who think they have what it takes to join the band, to submit an audition video to

Fuller and the group will then select the best candidates to attend a "rigorous" audition and boot camp, currently scheduled for late January.