Lebanese singer Nancy Ajram performs 'Sah Sah' on stage during a Miss Lebanon 2022 contest, held at Forum De Beirut in Beirut. EPA
Lebanese singer Nancy Ajram performs 'Sah Sah' on stage during a Miss Lebanon 2022 contest, held at Forum De Beirut in Beirut. EPA
Lebanese singer Nancy Ajram performs 'Sah Sah' on stage during a Miss Lebanon 2022 contest, held at Forum De Beirut in Beirut. EPA
Lebanese singer Nancy Ajram performs 'Sah Sah' on stage during a Miss Lebanon 2022 contest, held at Forum De Beirut in Beirut. EPA

Why Nancy Ajram and Marshmello's ‘Sah Sah’ became an instant summer hit


Maan Jalal
  • English
  • Arabic

Nancy Ajram has officially proven she is the undisputed Arab music queen of this generation.

The Lebanese pop star made history recently through her collaboration with award-winning, multi-platinum American DJ Marshmello.

Their single Sah Sah made it into the US Billboard Dance Charts two weeks after its initial release. It is the first Arabic-language song to enter the prestigious charts.

Sah Sah, which translates as wake up, has also amassed 26 million views on YouTube, more than two million streams on Spotify and more than 19,000 Shazam streams. It’s the first Arabic-language song to make it into the Top 10 iTunes chart, and it topped the iTunes electro-dance category in the UAE and Saudi Arabia. It’s also well on its way to becoming one of the most popular songs on TikTok.

There’s no arguing that Sah Sah is this year’s summer hit from the region.

“People are loving Sah Sah for more than one reason,” Egyptian composer Moody Saeed, who worked on the track with Ajram and Marshmello, tells The National. “The lyrics are light and the words, sah sah, are fun and easy to remember. It’s also the music, the beat, it has a mix of east and west.”

From Akhasmak Ah to Ya Tabtab to Inta Meen, Ajram is known for her distinctive voice. While classically trained, she has become synonymous with Arab pop.

“Nancy Ajram can sing in more than one way, it’s part of her charm,” says Saeed. “She has a large fan base — children, teenagers, men, women, all of them enjoy her music. It makes her really different from other singers. She’s a big reason why Sah Sah reached a wide range of people and why it's seen such success.”

Combining classic Arab sounds with an upbeat pop sensibility and playful lyrics is what has cemented Ajram in the Arab world as an artist, one who reflects the mood and style of contemporary Arab culture.

And now with Sah Sah, she’s managed to take that formula and globalise it.

The collaboration was also marketed well. At the start of July, both Ajram and Marshmello shared vague posts about their collaboration on social media. Ajram posted a photo of herself with the DJ in a recording studio to her 33.2 million Instagram followers.

Marshmello, the stage persona of Christopher Comstock, famous for wearing a white helmet that resembles a marshmallow, also posted a similar photo to his 29.4m followers on the platform.

Both artists only had the words "Sah Sah" in their caption.

The intersections of their very different, diverse fan base created plenty of anticipation for the song’s release.

Even with a curated online marketing strategy and two powerhouses such as Ajram and Marshmello combining forces, the single still had to be good to gain global attention.

With Ajram’s signature Arab pop sound, and classic Middle Eastern instrumentals such as the qanun, fused with Marshmello's bass-heavy electronic touch, Sah Sah is undeniably catchy. Add to that its upbeat and easy lyrics, and Sah Sah couldn't fail.

“Nancy is infectious. The moment you hear one of her songs, you instantly like it,” says Palestinian-American DJ and radio host Ibrahim Abu-Ali, also known as DJ Habibeats, who recently won attention online for his remix of Ajram’s hit Ya Tabtab.

“People who listen to Nancy Ajram or Arabic music have heard a lot of the same sounds. It’s the same with any type of music. The fact that you’re hearing certain elements (in Sah Sah) that sound really Arabic and are mixed with certain elements that sound very western, is new and exciting to the ear. It’s an interesting combination that you don’t hear often or isn’t always done well.”

The official music video for Sah Sah, which had its premiere on July 8, also combined eastern and western musical pop aesthetics. Ajram is seen dressed in a number of sparkling outfits, while Marshmello plays the qanun, both of them surrounded by dancers at an underground party.

Like any quintessential summer hit, it makes you want to get up and dance.

Nancy Ajram's fashion evolution — in pictures

  • Nancy Ajram wears a black turtleneck and denim shirt during a TV appearance in Beirut on December 5, 2001. AFP
    Nancy Ajram wears a black turtleneck and denim shirt during a TV appearance in Beirut on December 5, 2001. AFP
  • Performing in a black dress with lace detail after receiving her 2003 Murrex D'or award in Jounieh on November 29, 2003. AFP
    Performing in a black dress with lace detail after receiving her 2003 Murrex D'or award in Jounieh on November 29, 2003. AFP
  • The singer in a black shirt and jacket with fishnet tights after a press conference in Kuwait on February 2, 2004. EPA
    The singer in a black shirt and jacket with fishnet tights after a press conference in Kuwait on February 2, 2004. EPA
  • In a white halter neck dress at the Arabic Music Awards in Dubai on May 15, 2004. EPA
    In a white halter neck dress at the Arabic Music Awards in Dubai on May 15, 2004. EPA
  • The singer wears an orange floral dress while performing at the Jerash Festival of Culture and Arts in Jordan on July 28, 2004. AFP
    The singer wears an orange floral dress while performing at the Jerash Festival of Culture and Arts in Jordan on July 28, 2004. AFP
  • Sporting a leather shearling jacket and jeans during a tsunami benefit concert at Biel in Beirut, Lebanon on February 1, 2005. EPA
    Sporting a leather shearling jacket and jeans during a tsunami benefit concert at Biel in Beirut, Lebanon on February 1, 2005. EPA
  • In a black top and skirt while performing at Al-Behira Theatre in Al-Qarm Garden, Muscat, Oman on January 26, 2006. EPA
    In a black top and skirt while performing at Al-Behira Theatre in Al-Qarm Garden, Muscat, Oman on January 26, 2006. EPA
  • Pretty in a pink top and high-waisted trousers while visiting the Dunniyeh mountains of northern Lebanon on June 26, 2006. AFP
    Pretty in a pink top and high-waisted trousers while visiting the Dunniyeh mountains of northern Lebanon on June 26, 2006. AFP
  • In a delicate green and orange dress at a concert in Manama, Bahrain on May 18, 2006. EPA
    In a delicate green and orange dress at a concert in Manama, Bahrain on May 18, 2006. EPA
  • This yellow gown is her performance outfit at a Manama concert on January 2, 2007. EPA
    This yellow gown is her performance outfit at a Manama concert on January 2, 2007. EPA
  • Striking in a leopard print gown while performing in Cairo, Egypt on July 24, 2007. EPA
    Striking in a leopard print gown while performing in Cairo, Egypt on July 24, 2007. EPA
  • In a cream gown at Jumeirah Mina A'Salam, Dubai on October 12, 2007. AFP
    In a cream gown at Jumeirah Mina A'Salam, Dubai on October 12, 2007. AFP
  • Classic white shirt with jeans and a statement metallic belt on the set of the 'Moshta'aa Leek' video in Beirut, Lebanon on November 6, 2007. EPA
    Classic white shirt with jeans and a statement metallic belt on the set of the 'Moshta'aa Leek' video in Beirut, Lebanon on November 6, 2007. EPA
  • The singer goes casual in jeans and a grey top to perform in Muscat, Oman on December 3, 2007. EPA
    The singer goes casual in jeans and a grey top to perform in Muscat, Oman on December 3, 2007. EPA
  • In a bright red strapless dress, Nancy Ajram holds up the Kuwaiti flag while performing in Kuwait on February 29, 2008. EPA
    In a bright red strapless dress, Nancy Ajram holds up the Kuwaiti flag while performing in Kuwait on February 29, 2008. EPA
  • In a black gown at the Big Ball gala in Dubai, UAE, on June 1, 2008. EPA
    In a black gown at the Big Ball gala in Dubai, UAE, on June 1, 2008. EPA
  • Making an entrance in a silver sequinned gown at the World Music Awards 2008 in Monaco on November 9, 2008. Getty Images
    Making an entrance in a silver sequinned gown at the World Music Awards 2008 in Monaco on November 9, 2008. Getty Images
  • Sleek in a black velvet sequinned gown at the Miss Lebanon 2009 contest in Adma, north of Beirut, Lebanon on June 26, 2009. EPA
    Sleek in a black velvet sequinned gown at the Miss Lebanon 2009 contest in Adma, north of Beirut, Lebanon on June 26, 2009. EPA
  • A purple dress for another performance at the Miss Lebanon 2009 contest on June 26, 2009. EPA
    A purple dress for another performance at the Miss Lebanon 2009 contest on June 26, 2009. EPA
  • In a draped one-shoulder grey gown at the Zouk Mikael International Festival, Lebanon on July 31, 2009. EPA
    In a draped one-shoulder grey gown at the Zouk Mikael International Festival, Lebanon on July 31, 2009. EPA
  • Going fashionably green at the 15th Cairo Festival for Arab Media on November 15, 2009. EPA
    Going fashionably green at the 15th Cairo Festival for Arab Media on November 15, 2009. EPA
  • Quite the picture in a white satin dress with bow detailing, to promote her album 'Nancy 7' in Beirut, Lebanon on December 13, 2010. EPA
    Quite the picture in a white satin dress with bow detailing, to promote her album 'Nancy 7' in Beirut, Lebanon on December 13, 2010. EPA
  • Classic LBD with sheer tights for the Elie Saab show at Paris Haute Couture Fashion Week on January 26, 2011. Getty Images
    Classic LBD with sheer tights for the Elie Saab show at Paris Haute Couture Fashion Week on January 26, 2011. Getty Images
  • Cheerful in a cream blouse and red trousers for an appearance at Mall of the Emirates, Dubai on October 9, 2013. Antonie Robertson / The National
    Cheerful in a cream blouse and red trousers for an appearance at Mall of the Emirates, Dubai on October 9, 2013. Antonie Robertson / The National
  • Statuesque in a white Grecian gown for the World Music Awards at Sporting Monte-Carlo, Monaco, on May 27, 2014. Getty Images
    Statuesque in a white Grecian gown for the World Music Awards at Sporting Monte-Carlo, Monaco, on May 27, 2014. Getty Images
  • Performing in a panelled black gown during the 50th International Festival of Carthage in Tunis, Tunisia on August 12, 2014. EPA
    Performing in a panelled black gown during the 50th International Festival of Carthage in Tunis, Tunisia on August 12, 2014. EPA
  • The singer in a cream gown during the DSF 20th anniversary celebrations in Dubai on January 10, 2015. Jeffrey E Biteng / The National
    The singer in a cream gown during the DSF 20th anniversary celebrations in Dubai on January 10, 2015. Jeffrey E Biteng / The National
  • Peppy in a black dress with silver polka dots at Live Achrafieh Music Festival in Beirut, Lebanon on June 17, 2017. EPA
    Peppy in a black dress with silver polka dots at Live Achrafieh Music Festival in Beirut, Lebanon on June 17, 2017. EPA
  • A deep red gown with floral detailing is her stage outfit at the International Festival of Carthage in Tunis, Tunisia on August 9, 2017. EPA
    A deep red gown with floral detailing is her stage outfit at the International Festival of Carthage in Tunis, Tunisia on August 9, 2017. EPA
  • Striking in a sequinned gown at the 2019 Jerash Festival of Culture and Arts in Jordan on July 20, 2019. EPA
    Striking in a sequinned gown at the 2019 Jerash Festival of Culture and Arts in Jordan on July 20, 2019. EPA
  • Nancy Ajram performs in a sequinned dress and fur coat at the German University in Cairo, Egypt on December 14, 2019. EPA
    Nancy Ajram performs in a sequinned dress and fur coat at the German University in Cairo, Egypt on December 14, 2019. EPA
2024%20Dubai%20Marathon%20Results
%3Cp%3E%3Cstrong%3EWomen%E2%80%99s%20race%3A%3C%2Fstrong%3E%0D%3Cbr%3E1.%20Tigist%20Ketema%20(ETH)%202hrs%2016min%207sec%0D%3Cbr%3E2.%20Ruti%20Aga%20(ETH)%202%3A18%3A09%0D%3Cbr%3E3.%20Dera%20Dida%20(ETH)%202%3A19%3A29%0D%3Cbr%3EMen's%20race%3A%0D%3Cbr%3E1.%20Addisu%20Gobena%20(ETH)%202%3A05%3A01%0D%3Cbr%3E2.%20Lemi%20Dumicha%20(ETH)%202%3A05%3A20%0D%3Cbr%3E3.%20DejeneMegersa%20(ETH)%202%3A05%3A42%3C%2Fp%3E%0A
Boulder shooting victims

• Denny Strong, 20
• Neven Stanisic, 23
• Rikki Olds, 25
• Tralona Bartkowiak, 49
• Suzanne Fountain, 59
• Teri Leiker, 51
• Eric Talley, 51
• Kevin Mahoney, 61
• Lynn Murray, 62
• Jody Waters, 65

Libya's Gold

UN Panel of Experts found regime secretly sold a fifth of the country's gold reserves. 

The panel’s 2017 report followed a trail to West Africa where large sums of cash and gold were hidden by Abdullah Al Senussi, Qaddafi’s former intelligence chief, in 2011.

Cases filled with cash that was said to amount to $560m in 100 dollar notes, that was kept by a group of Libyans in Ouagadougou, Burkina Faso.

A second stash was said to have been held in Accra, Ghana, inside boxes at the local offices of an international human rights organisation based in France.

The Beach Bum

Director: Harmony Korine

Stars: Matthew McConaughey, Isla Fisher, Snoop Dogg

Two stars

57%20Seconds
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Dubai works towards better air quality by 2021

Dubai is on a mission to record good air quality for 90 per cent of the year – up from 86 per cent annually today – by 2021.

The municipality plans to have seven mobile air-monitoring stations by 2020 to capture more accurate data in hourly and daily trends of pollution.

These will be on the Palm Jumeirah, Al Qusais, Muhaisnah, Rashidiyah, Al Wasl, Al Quoz and Dubai Investment Park.

“It will allow real-time responding for emergency cases,” said Khaldoon Al Daraji, first environment safety officer at the municipality.

“We’re in a good position except for the cases that are out of our hands, such as sandstorms.

“Sandstorms are our main concern because the UAE is just a receiver.

“The hotspots are Iran, Saudi Arabia and southern Iraq, but we’re working hard with the region to reduce the cycle of sandstorm generation.”

Mr Al Daraji said monitoring as it stood covered 47 per cent of Dubai.

There are 12 fixed stations in the emirate, but Dubai also receives information from monitors belonging to other entities.

“There are 25 stations in total,” Mr Al Daraji said.

“We added new technology and equipment used for the first time for the detection of heavy metals.

“A hundred parameters can be detected but we want to expand it to make sure that the data captured can allow a baseline study in some areas to ensure they are well positioned.”

The years Ramadan fell in May

1987

1954

1921

1888

Ticket prices
  • Golden circle - Dh995
  • Floor Standing - Dh495
  • Lower Bowl Platinum - Dh95
  • Lower Bowl premium - Dh795
  • Lower Bowl Plus - Dh695
  • Lower Bowl Standard- Dh595
  • Upper Bowl Premium - Dh395
  • Upper Bowl standard - Dh295
UAE currency: the story behind the money in your pockets
Company profile

Name: Tratok Portal

Founded: 2017

Based: UAE

Sector: Travel & tourism

Size: 36 employees

Funding: Privately funded

NEW%20PRICING%20SCHEME%20FOR%20APPLE%20MUSIC%2C%20TV%2B%20AND%20ONE
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Ferrari 12Cilindri specs

Engine: naturally aspirated 6.5-liter V12

Power: 819hp

Torque: 678Nm at 7,250rpm

Price: From Dh1,700,000

Available: Now

UAE currency: the story behind the money in your pockets
Fixtures

Friday Leganes v Alaves, 10.15pm; Valencia v Las Palmas, 12.15am

Saturday Celta Vigo v Real Sociedad, 8.15pm; Girona v Atletico Madrid, 10.15pm; Sevilla v Espanyol, 12.15am

Sunday Athletic Bilbao v Getafe, 8.15am; Barcelona v Real Betis, 10.15pm; Deportivo v Real Madrid, 12.15am

Monday Levante v Villarreal, 10.15pm; Malaga v Eibar, midnight

%20Ramez%20Gab%20Min%20El%20Akher
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Tree of Hell

Starring: Raed Zeno, Hadi Awada, Dr Mohammad Abdalla

Director: Raed Zeno

Rating: 4/5

Tips to stay safe during hot weather
  • Stay hydrated: Drink plenty of fluids, especially water. Avoid alcohol and caffeine, which can increase dehydration.
  • Seek cool environments: Use air conditioning, fans, or visit community spaces with climate control.
  • Limit outdoor activities: Avoid strenuous activity during peak heat. If outside, seek shade and wear a wide-brimmed hat.
  • Dress appropriately: Wear lightweight, loose and light-coloured clothing to facilitate heat loss.
  • Check on vulnerable people: Regularly check in on elderly neighbours, young children and those with health conditions.
  • Home adaptations: Use blinds or curtains to block sunlight, avoid using ovens or stoves, and ventilate living spaces during cooler hours.
  • Recognise heat illness: Learn the signs of heat exhaustion and heat stroke (dizziness, confusion, rapid pulse, nausea), and seek medical attention if symptoms occur.
Global Fungi Facts

• Scientists estimate there could be as many as 3 million fungal species globally
• Only about 160,000 have been officially described leaving around 90% undiscovered
• Fungi account for roughly 90% of Earth's unknown biodiversity
• Forest fungi help tackle climate change, absorbing up to 36% of global fossil fuel emissions annually and storing around 5 billion tonnes of carbon in the planet's topsoil

Three tips from La Perle's performers

1 The kind of water athletes drink is important. Gwilym Hooson, a 28-year-old British performer who is currently recovering from knee surgery, found that out when the company was still in Studio City, training for 12 hours a day. “The physio team was like: ‘Why is everyone getting cramps?’ And then they realised we had to add salt and sugar to the water,” he says.

2 A little chocolate is a good thing. “It’s emergency energy,” says Craig Paul Smith, La Perle’s head coach and former Cirque du Soleil performer, gesturing to an almost-empty open box of mini chocolate bars on his desk backstage.

3 Take chances, says Young, who has worked all over the world, including most recently at Dragone’s show in China. “Every time we go out of our comfort zone, we learn a lot about ourselves,” she says.

Living in...

This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.

How to wear a kandura

Dos

  • Wear the right fabric for the right season and occasion 
  • Always ask for the dress code if you don’t know
  • Wear a white kandura, white ghutra / shemagh (headwear) and black shoes for work 
  • Wear 100 per cent cotton under the kandura as most fabrics are polyester

Don’ts 

  • Wear hamdania for work, always wear a ghutra and agal 
  • Buy a kandura only based on how it feels; ask questions about the fabric and understand what you are buying
Desert Warrior

Starring: Anthony Mackie, Aiysha Hart, Ben Kingsley

Director: Rupert Wyatt

Rating: 3/5

TOURNAMENT INFO

Fixtures
Sunday January 5 - Oman v UAE
Monday January 6 - UAE v Namibia
Wednesday January 8 - Oman v Namibia
Thursday January 9 - Oman v UAE
Saturday January 11 - UAE v Namibia
Sunday January 12 – Oman v Namibia

UAE squad
Ahmed Raza (captain), Rohan Mustafa, Mohammed Usman, CP Rizwan, Waheed Ahmed, Zawar Farid, Darius D’Silva, Karthik Meiyappan, Jonathan Figy, Vriitya Aravind, Zahoor Khan, Junaid Siddique, Basil Hameed, Chirag Suri

The specs

Engine: Dual 180kW and 300kW front and rear motors

Power: 480kW

Torque: 850Nm

Transmission: Single-speed automatic

Price: From Dh359,900 ($98,000)

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The five pillars of Islam

1. Fasting 

2. Prayer 

3. Hajj 

4. Shahada 

5. Zakat 

The specs

AT4 Ultimate, as tested

Engine: 6.2-litre V8

Power: 420hp

Torque: 623Nm

Transmission: 10-speed automatic

Price: From Dh330,800 (Elevation: Dh236,400; AT4: Dh286,800; Denali: Dh345,800)

On sale: Now

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Company profile

Name: Back to Games and Boardgame Space

Started: Back to Games (2015); Boardgame Space (Mark Azzam became co-founder in 2017)

Founder: Back to Games (Mr Azzam); Boardgame Space (Mr Azzam and Feras Al Bastaki)

Based: Dubai and Abu Dhabi 

Industry: Back to Games (retail); Boardgame Space (wholesale and distribution) 

Funding: Back to Games: self-funded by Mr Azzam with Dh1.3 million; Mr Azzam invested Dh250,000 in Boardgame Space  

Growth: Back to Games: from 300 products in 2015 to 7,000 in 2019; Boardgame Space: from 34 games in 2017 to 3,500 in 2019

Company%20profile
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Updated: August 10, 2022, 9:33 AM