Willy William launched his latest single 'Trompeta' in Dubai. Chris Whiteoak / The National
Willy William launched his latest single 'Trompeta' in Dubai. Chris Whiteoak / The National
Willy William launched his latest single 'Trompeta' in Dubai. Chris Whiteoak / The National
Willy William launched his latest single 'Trompeta' in Dubai. Chris Whiteoak / The National

Why Willy William wants his new song ‘Trompeta’ to be the anthem of 2022 Fifa World Cup


Saeed Saeed
  • English
  • Arabic

When you are an artist that scores a global hit, you get to call the shots.

It's an experience Willy William is acutely aware of after releasing the 2017 single Mi Gente, a collaboration with Colombian reggaeton star J Balvin.

With the track going viral on social media and topping numerous international charts, fellow artists wanted a piece of the action. One such act was pop queen Beyonce who agreed to feature as part of an official remix.

“The interesting thing about the remix was that I really wasn’t involved in the process until the very end where I had to ultimately sign off on it,” William tells The National ahead of his Expo 2020 Dubai show on March 20.

“To be in a position where I can either approve a Beyonce verse or not made me realise how far I have come.”

A song fit for stadiums

Now William, 40, is on the other side of the equation as he awaits a decision from football’s governing body Fifa on whether his new single, Trompeta, will be one of the official anthems of the 2022 Fifa World Cup in Qatar.

Attending the track’s official launch at Q's Bar and Lounge in Dubai, I immediately recognise why it's in the running.

Built around the trumpet sample of 1989 hit Infinity by late British DJ and producer Guru Josh, Trompeta is another stomping Latin affair with a hook and chorus fit for stadiums.

While William didn’t write the song with the Qatar tournament in mind, he wanted Trompeta to be an anthem for a world slowly emerging from the trauma of Covid-19.

“I just wanted to create a song for people to have fun when they can go out safely again,” he says.

“I feel that 2022 will be the year where we will really bounce back and people are having a bigger sense of freedom and positivity that they didn’t have before.

"So what we need now is not another sad or heartbreaking song, we need music that makes us happy again.”

As for the World Cup connection, William says discussions are being held between his management, record label and tournament organisers.

He is optimistic of the track’s chances as it complements the World Cup global goals, too.

“The great thing about a song like Trompeta is that it can be remixed with singers from other countries and languages,” he says.

“It can easily feature some of the biggest music artists from the Arab world and it would be a pleasure to work with them .”

A small-town boy

William’s enthusiasm to work with other global artists is genuine because his success seemed so unlikely.

Born to Mauritian parents, William was raised in Fatin, a small town 200 kilometres south-east of Paris.

“It was really in the middle of nowhere and with a population of maybe 400 people. There was not much to do there when it comes to entertainment so it was really all about enjoying the nature,” he says.

“I only saw Paris for the first time when I was around 17 or 18.”

Inspired by the popular rock sounds of the late 1990s, William taught himself to play the guitar and piano before moving on to DJing and producing.

After starting out as a producer with the French group Collectif Metisse, William went solo with the 2016 hit Ego before cementing his place as a bonafide talent with Mi Gente and providing vocals for the 2018 David Guetta and Jason Derulo hit Goodbye.

William credits his small-town upbringing for keeping him curious about various music styles, something he says would be hard to achieve if he grew up in the cliquish music scenes of Paris.

It also explains the deep satisfaction felt when approving that verse from Beyonce, releasing international hits and ideally having his song chanted across football stadiums in Qatar later this year.

“I really just want to leave my imprint on the world,” he says.

“For somebody who came from a small village to having my name in billboards and songs heard everywhere is just amazing and it motivates me.”

Willy William performs as part of International Francophonie Day celebrations at the France Pavilion at Expo 2020 Dubai on March 20. More information is available at www.francedubai2020.com

So what is Spicy Chickenjoy?

Just as McDonald’s has the Big Mac, Jollibee has Spicy Chickenjoy – a piece of fried chicken that’s crispy and spicy on the outside and comes with a side of spaghetti, all covered in tomato sauce and topped with sausage slices and ground beef. It sounds like a recipe that a child would come up with, but perhaps that’s the point – a flavourbomb combination of cheap comfort foods. Chickenjoy is Jollibee’s best-selling product in every country in which it has a presence.
 

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Key findings of Jenkins report
  • Founder of the Muslim Brotherhood, Hassan al Banna, "accepted the political utility of violence"
  • Views of key Muslim Brotherhood ideologue, Sayyid Qutb, have “consistently been understood” as permitting “the use of extreme violence in the pursuit of the perfect Islamic society” and “never been institutionally disowned” by the movement.
  • Muslim Brotherhood at all levels has repeatedly defended Hamas attacks against Israel, including the use of suicide bombers and the killing of civilians.
  • Laying out the report in the House of Commons, David Cameron told MPs: "The main findings of the review support the conclusion that membership of, association with, or influence by the Muslim Brotherhood should be considered as a possible indicator of extremism."
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COMPANY PROFILE

Name: Grubtech

Founders: Mohamed Al Fayed and Mohammed Hammedi

Launched: October 2019

Employees: 50

Financing stage: Seed round (raised $2 million)

 

Avatar: Fire and Ash

Director: James Cameron

Starring: Sam Worthington, Sigourney Weaver, Zoe Saldana

Rating: 4.5/5

While you're here
About Tenderd

Started: May 2018

Founder: Arjun Mohan

Based: Dubai

Size: 23 employees 

Funding: Raised $5.8m in a seed fund round in December 2018. Backers include Y Combinator, Beco Capital, Venturesouq, Paul Graham, Peter Thiel, Paul Buchheit, Justin Mateen, Matt Mickiewicz, SOMA, Dynamo and Global Founders Capital

HIV on the rise in the region

A 2019 United Nations special analysis on Aids reveals 37 per cent of new HIV infections in the Mena region are from people injecting drugs.

New HIV infections have also risen by 29 per cent in western Europe and Asia, and by 7 per cent in Latin America, but declined elsewhere.

Egypt has shown the highest increase in recorded cases of HIV since 2010, up by 196 per cent.

Access to HIV testing, treatment and care in the region is well below the global average.  

Few statistics have been published on the number of cases in the UAE, although a UNAIDS report said 1.5 per cent of the prison population has the virus.

Updated: March 12, 2022, 9:36 AM