Egyptian-Canadian actor Mena Massoud​ will star in his first Egyptian film. Instagram / menamassoud
Egyptian-Canadian actor Mena Massoud​ will star in his first Egyptian film. Instagram / menamassoud
Egyptian-Canadian actor Mena Massoud​ will star in his first Egyptian film. Instagram / menamassoud
Egyptian-Canadian actor Mena Massoud​ will star in his first Egyptian film. Instagram / menamassoud

From Agrabah to Cairo: 'Aladdin' actor Mena Massoud to star in his first Egyptian film


Saeed Saeed
  • English
  • Arabic

Mena Massoud has signed up to star in his first Arabic film.

The Canadian-Egyptian actor and star of the 2019 live action Aladdin remake will reportedly return to Cairo this month to begin work on the film Fe Ez el Dohr.

Massoud is expected to be in the city as early as next week to begin pre-production work, which includes meeting the cast and crew and checking out the locations, according to reports.

In an interview with Egyptian paper Youm7, Massoud's manager George Shehata said the move came at the end of a three month negotiation process, including discussions with director Morcous Adel. Shehata said Massoud was looking for the right role to make his Egyptian film debut.

According to the online show ET Bil Arabi, the Arabic version of US showbiz program show, Entertainment Tonight, Massoud also chose the film for its international flavour.

While information about the plot is scarce, production sources told Et Bil Arabi that Fe Ez el Dohr will boast international locations.

Massoud's return to Egypt fulfils a promise he made to Arab fans when Aladdin made him an international star.

In 2019, he spoke to the The National about his desire to work on regional film projects and hoped the success of Aladdin, which was shot in Jordan, would result in more authentic films about the Arab world.

"It has been a while since we've told stories like Lawrence of Arabia and cast them and told them appropriately. So I hope people look at Aladdin and realise that there's a plethora of rich stories that come out of the Middle East," he said.

“That is certainly something that I'm going to be focusing on in my career with my production company. I think that [things] are going to change.”

Speaking to the regional press on the eve Aladdin's regional premiere in Jordanian in May, 2019, Massoud spoke of his hope in following the footsteps of fellow Egyptian and Oscar winner Rami Malek in blazing a path forward for Arab actors in Hollywood.

"I think things are changing with Rami Malek winning an Oscar for doing an incredible job as Freddie Mercury. There are a lot of Middle Eastern actors coming up," he said.

"I think [Aladdin] is important for representation. Hopefully, if it does well in cinema, Hollywood can have confidence in the fact that you can put a Middle Eastern in a lead role or in an iconic role and it will still do well."

Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

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