Urban Entertainment Dubai will soon be rolling out drive-in movie theatres across the UAE. Courtesy Urban Entertainment Dubai
Urban Entertainment Dubai will soon be rolling out drive-in movie theatres across the UAE. Courtesy Urban Entertainment Dubai
Urban Entertainment Dubai will soon be rolling out drive-in movie theatres across the UAE. Courtesy Urban Entertainment Dubai
Urban Entertainment Dubai will soon be rolling out drive-in movie theatres across the UAE. Courtesy Urban Entertainment Dubai

A free drive-in cinema will soon open in Sharjah offering nightly films


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A new drive-in cinema will open in Sharjah on July 1, offering nightly movies for free on a first-come first-served basis.

The cinema will be housed in Madar at Aljada, the emirate's brand-new 2.2-square-kilometre entertainment complex located in its Muwaileh district.

The family-friendly destination opened in February, and contains a number of activities and attractions including an events hall, an amphitheatre, a children’s adventure zone and a skatepark.

Movie Nights at Aljada will screen films every day at 8pm. Visitors to the permanent cinema, which has a capacity of 150 vehicles, will be allocated specific parking spaces and will be able to access the sound of the movie via FM radio.

  • Madar at Aljada opened it’s doors to the public on Thursday, February 27. Reem Mohammed/The National
    Madar at Aljada opened it’s doors to the public on Thursday, February 27. Reem Mohammed/The National
  • The colourful, family-friendly entertainment complex contains a number of attractions including a skatepark for adventure enthusiasts and playscape area for children. Reem Mohammed/The National
    The colourful, family-friendly entertainment complex contains a number of attractions including a skatepark for adventure enthusiasts and playscape area for children. Reem Mohammed/The National
  • The entertainment complex is also home to the Aljada Discovery Centre, designed by Zaha Hadid. Reem Mohammed/The National
    The entertainment complex is also home to the Aljada Discovery Centre, designed by Zaha Hadid. Reem Mohammed/The National
  • The elliptical building showcases the elements of the city’s master plan, and provides prospective homeowners with an opportunity to find out what living in Aljada is all about. Reem Mohammed/The National
    The elliptical building showcases the elements of the city’s master plan, and provides prospective homeowners with an opportunity to find out what living in Aljada is all about. Reem Mohammed/The National
  • Madar at Aljada's Playscape is a children’s adventure zone that features tower frames, swings. trampolines and slides. Reem Mohammed/The National
    Madar at Aljada's Playscape is a children’s adventure zone that features tower frames, swings. trampolines and slides. Reem Mohammed/The National
  • Located adjacent to Playscape is Madar’s skatepark. Reem Mohammed/The National
    Located adjacent to Playscape is Madar’s skatepark. Reem Mohammed/The National
  • The skatepark aims to be a new home for adventure sports enthusiasts. Reem Mohammed/The National
    The skatepark aims to be a new home for adventure sports enthusiasts. Reem Mohammed/The National
  • The complex is also home to 14 food and beverage outlets. Reem Mohammed/The National
    The complex is also home to 14 food and beverage outlets. Reem Mohammed/The National
  • Food outlets housed in a redesigned shipping container at Madar. Reem Mohammed/The National
    Food outlets housed in a redesigned shipping container at Madar. Reem Mohammed/The National
  • Colourful and artistic container design at Madar. Reem Mohammed/The National
    Colourful and artistic container design at Madar. Reem Mohammed/The National
  • Designed by the students from the American University of Sharjah, the AUS Pavilion is an architectural structure designed to provide shade and a communal area for residents and visitors to Aljada. Reem Mohammed/The National
    Designed by the students from the American University of Sharjah, the AUS Pavilion is an architectural structure designed to provide shade and a communal area for residents and visitors to Aljada. Reem Mohammed/The National
  • The Aljada Discovery Centre, designed by Zaha Hadid Architects at Madar. Reem Mohammed/The National
    The Aljada Discovery Centre, designed by Zaha Hadid Architects at Madar. Reem Mohammed/The National
  • The Aljada Discovery Centre, designed by Zaha Hadid Architects at Madar. Reem Mohammed/The National
    The Aljada Discovery Centre, designed by Zaha Hadid Architects at Madar. Reem Mohammed/The National
  • The Aljada Discovery Centre, designed by Zaha Hadid Architects at Madar. Reem Mohammed/The National
    The Aljada Discovery Centre, designed by Zaha Hadid Architects at Madar. Reem Mohammed/The National

This means cars will need to run throughout the film, in order to keep their air-conditioning running, as there is no centralised AC unit.

And if you get peckish mid-movie, you'll have the choice of 17 different types of cuisine located nearby, at Zad at Aljada, the development's new food district. You'll be able to order from your car, and meals will then be delivered to you "in a contactless and safe manner".

During the screening, guests will not be allowed to leave their vehicles, unless they need to visit the restroom, in which case they will need to notify a member of the security team.

The full schedule of films will be uploaded onto the Aljada website before the launch date, as well as its social media channels.

The cinema is being launched in collaboration with Dubai-based Urban Entertainment, who are behind a number of outdoor cinemas in the UAE. This is their first drive-in cinema concept in the country.

Michael Hayes, the company's chief executive, told The National last week that the Sharjah concept had been in the pipeline prior to the pandemic.

This would be followed by drive-in cinemas in Ras Al Khaimah and Dubai.

Ahmed Alkhoshaibi, chief executive of Arada, says the pandemic had "forced us to rethink our approach" at Madar at Aljada in "a number of ways".

After the site welcomed more than 60,000 visitors in March, it was forced to suspend weekend activities and close down large areas of the site.

"In addition, we realised we could not screen outdoor films in the way we had originally intended, so we began discussions with Dubai-based Urban Entertainment at the end of March with a view to launching a drive-in cinema," he says.

Alkhoshaibi says the films will include a mix of family-friendly regional favourites and international blockbusters.

"However, in line with Sharjah’s long association with culture and the arts, we also hope to showcase the talent of local filmmakers at special screenings and potentially even short film festivals."

“Movie Nights at Aljada is a significant addition to the list of attractions on offer at Madar at Aljada, and it is also our way of thanking the Sharjah community for its strength and resilience during these exceptionally challenging times," Sheikh Sultan bin Ahmed Al Qasimi, chairman of Arada, said.

"We look forward to welcoming guests back to Aljada and providing them with a safe form of entertainment.”

It's the second drive-in cinema to open in the UAE in a matter of days. Last week, a vintage-style drive-in cinema was announced for Mall of the Emirates.

The drive-in cinema set-up is located on level three of the mall's car park (near Ski Dubai).

But the concept is not new for the UAE. If anything, they are a nostalgic hark back to the '80s and '90s when open-air cinemas were a popular sight. In Dubai, drive-in movie theatre Rex Cinema was a local favourite.

Sharjah is also the site of the UAE's very first cinema, located at the RAF Sharjah base and open to soldiers and locals. Sharjah Paramount opened 77 years ago, and began the emirate's affinity with the cinema.

The drill

Recharge as needed, says Mat Dryden: “We try to make it a rule that every two to three months, even if it’s for four days, we get away, get some time together, recharge, refresh.” The couple take an hour a day to check into their businesses and that’s it.

Stick to the schedule, says Mike Addo: “We have an entire wall known as ‘The Lab,’ covered with colour-coded Post-it notes dedicated to our joint weekly planner, content board, marketing strategy, trends, ideas and upcoming meetings.”

Be a team, suggests Addo: “When training together, you have to trust in each other’s abilities. Otherwise working out together very quickly becomes one person training the other.”

Pull your weight, says Thuymi Do: “To do what we do, there definitely can be no lazy member of the team.” 

Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

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Date started: August 2021

Founder: Nour Sabri

Based: Dubai, UAE

Sector: E-commerce / Marketplace

Size: Two employees

Funding stage: Seed investment

Initial investment: $200,000

Investors: Amr Manaa (director, PwC Middle East) 

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