A new drive-in cinema will open in Sharjah on July 1, offering nightly movies for free on a first-come first-served basis.
The cinema will be housed in Madar at Aljada, the emirate's brand-new 2.2-square-kilometre entertainment complex located in its Muwaileh district.
The family-friendly destination opened in February, and contains a number of activities and attractions including an events hall, an amphitheatre, a children’s adventure zone and a skatepark.
Movie Nights at Aljada will screen films every day at 8pm. Visitors to the permanent cinema, which has a capacity of 150 vehicles, will be allocated specific parking spaces and will be able to access the sound of the movie via FM radio.
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Madar at Aljada opened it’s doors to the public on Thursday, February 27. Reem Mohammed/The National -
The colourful, family-friendly entertainment complex contains a number of attractions including a skatepark for adventure enthusiasts and playscape area for children. Reem Mohammed/The National -
The entertainment complex is also home to the Aljada Discovery Centre, designed by Zaha Hadid. Reem Mohammed/The National -
The elliptical building showcases the elements of the city’s master plan, and provides prospective homeowners with an opportunity to find out what living in Aljada is all about. Reem Mohammed/The National -
Madar at Aljada's Playscape is a children’s adventure zone that features tower frames, swings. trampolines and slides. Reem Mohammed/The National -
Located adjacent to Playscape is Madar’s skatepark. Reem Mohammed/The National -
The skatepark aims to be a new home for adventure sports enthusiasts. Reem Mohammed/The National -
The complex is also home to 14 food and beverage outlets. Reem Mohammed/The National -
Food outlets housed in a redesigned shipping container at Madar. Reem Mohammed/The National -
Colourful and artistic container design at Madar. Reem Mohammed/The National -
Designed by the students from the American University of Sharjah, the AUS Pavilion is an architectural structure designed to provide shade and a communal area for residents and visitors to Aljada. Reem Mohammed/The National -
The Aljada Discovery Centre, designed by Zaha Hadid Architects at Madar. Reem Mohammed/The National -
The Aljada Discovery Centre, designed by Zaha Hadid Architects at Madar. Reem Mohammed/The National -
The Aljada Discovery Centre, designed by Zaha Hadid Architects at Madar. Reem Mohammed/The National
This means cars will need to run throughout the film, in order to keep their air-conditioning running, as there is no centralised AC unit.
And if you get peckish mid-movie, you'll have the choice of 17 different types of cuisine located nearby, at Zad at Aljada, the development's new food district. You'll be able to order from your car, and meals will then be delivered to you "in a contactless and safe manner".
During the screening, guests will not be allowed to leave their vehicles, unless they need to visit the restroom, in which case they will need to notify a member of the security team.
The full schedule of films will be uploaded onto the Aljada website before the launch date, as well as its social media channels.
The cinema is being launched in collaboration with Dubai-based Urban Entertainment, who are behind a number of outdoor cinemas in the UAE. This is their first drive-in cinema concept in the country.
Michael Hayes, the company's chief executive, told The National last week that the Sharjah concept had been in the pipeline prior to the pandemic.
This would be followed by drive-in cinemas in Ras Al Khaimah and Dubai.
Ahmed Alkhoshaibi, chief executive of Arada, says the pandemic had "forced us to rethink our approach" at Madar at Aljada in "a number of ways".
After the site welcomed more than 60,000 visitors in March, it was forced to suspend weekend activities and close down large areas of the site.
"In addition, we realised we could not screen outdoor films in the way we had originally intended, so we began discussions with Dubai-based Urban Entertainment at the end of March with a view to launching a drive-in cinema," he says.
Alkhoshaibi says the films will include a mix of family-friendly regional favourites and international blockbusters.
"However, in line with Sharjah’s long association with culture and the arts, we also hope to showcase the talent of local filmmakers at special screenings and potentially even short film festivals."
“Movie Nights at Aljada is a significant addition to the list of attractions on offer at Madar at Aljada, and it is also our way of thanking the Sharjah community for its strength and resilience during these exceptionally challenging times," Sheikh Sultan bin Ahmed Al Qasimi, chairman of Arada, said.
"We look forward to welcoming guests back to Aljada and providing them with a safe form of entertainment.”
It's the second drive-in cinema to open in the UAE in a matter of days. Last week, a vintage-style drive-in cinema was announced for Mall of the Emirates.
The drive-in cinema set-up is located on level three of the mall's car park (near Ski Dubai).
But the concept is not new for the UAE. If anything, they are a nostalgic hark back to the '80s and '90s when open-air cinemas were a popular sight. In Dubai, drive-in movie theatre Rex Cinema was a local favourite.
Sharjah is also the site of the UAE's very first cinema, located at the RAF Sharjah base and open to soldiers and locals. Sharjah Paramount opened 77 years ago, and began the emirate's affinity with the cinema.
