Director Seloua El Gouni at the Casablanca Arab Film Festival. Seloua El Gouni / Instagram
Director Seloua El Gouni at the Casablanca Arab Film Festival. Seloua El Gouni / Instagram
Director Seloua El Gouni at the Casablanca Arab Film Festival. Seloua El Gouni / Instagram
Director Seloua El Gouni at the Casablanca Arab Film Festival. Seloua El Gouni / Instagram

How Moroccan filmmaker Seloua El Gouni went from Hollywood assistant to director's chair


  • English
  • Arabic

Sitting in a boutique hotel in Valletta, Moroccan filmmaker Seloua El Gouni is feeling inspired. She has just screened her debut feature The Wound at the Mediterrane Film Festival, now in its third year.

El Gouni has been to Malta twice before and is impressed by the way its film commission welcomes overseas productions to the island. “Given the importance that Malta gives to the film industry, we would like to set something here,” she says.

Her optimism feels infectious. Just days earlier, The Wound had its Moroccan premiere at the Casablanca Arab Film Festival, before what she hopes will be a release in cinemas in 2026. The story follows Leila (Oumaima Barid), a young woman living in Casablanca whose relationship with a non-Muslim man leads to friction with her father. The reaction from El Gouni's home crowd “was surprisingly encouraging and very positive”.

The surprise factor came at the after-screening Q&A. “Men interacted with us more than women. We had notes from them, we had questions from them,” she says.

In Malta and in Lebanon, when the film had its Mena premiere at the Beirut International Women’s Film Festival, it was the opposite: the biggest reactions came from female audience members. Either way, The Wound is a film that touches a nerve.

The Wound follows a young woman living in Casablanca whose relationship with a non-Muslim man leads to friction with her father. Photo: Pink Sheep Production
The Wound follows a young woman living in Casablanca whose relationship with a non-Muslim man leads to friction with her father. Photo: Pink Sheep Production

After directing two shorts and producing the 2023 documentary Harraga – Those Who Burn Their Lives, El Gouni realised it was time to move into features. She set about working on The Wound, scripted by producer Taha Benghalem and brothers Brian and Brice Bexter.

Brice also stars in the film, alongside Moroccan-Canadian actress Soraya Azzabi and Paris-born Moroccan actor Sami Fekkak.

“We wanted to make something meaningful,” she says, noting that public discourse in Morocco at the time centred on “personal freedoms in terms of relationships, what’s accepted and what’s not accepted”.

The screenplay is an amalgam of true stories of women like Leila, and El Gouni says: “It’s basically an alternate reality with very realistic events.” What happens to Leila is shocking, but such events are not confined to Morocco, or the Arab world. “All over the world, we’ve heard stories,” she adds, pointing out that during the writing process women were losing agency over their own bodies, as abortion rights were being removed across the US.

Sami Fekkak in The Wound. Photo: Mad Solutions
Sami Fekkak in The Wound. Photo: Mad Solutions

What The Wound does well is show modern Casablanca, where many young women (like Leila’s free-spirited best friend Sophia) live an existence with few restrictions. “It depends on your lifestyle, depends on who you work with, your entourage and upbringing,” says El Gouni.

“You can be on good terms with your parents and live alone as a woman in Morocco. I myself left home when I was 17, like in any normal European culture.” Equally, your upbringing may still be dangerously ultra-conservative.

The Wound is her first feature, but El Gouni has a wealth of filmmaking experience. She has worked on some major English and American films, as a production co-ordinator and production supervisor, such as Men in Black: International, and The Forgiven with Ralph Fiennes. She also worked as assistant to the Russo brothers, the filmmakers behind Avengers: Endgame, Infinity War and the upcoming Doomsday, when they made Cherry with Tom Holland.

Oumaima Barid plays the ill-fated Leila in The Wound. Photo: Pink Sheep Production
Oumaima Barid plays the ill-fated Leila in The Wound. Photo: Pink Sheep Production

The experience of collaborating on big-budget films was highly useful when it came to making The Wound. “You read the script fully, keeping your eyes on the budget,” she says. “That helped us into creating something very effective, very efficient, in terms of budget, production value, and then just making sure it happens with the best quality possible.”

That included securing the services of Emmy-winning US cinematographer Travis Tips, who made the 2012 awards magnet Beasts of the Southern Wild. Tips’ participation indicates the increasingly healthy state of Moroccan cinema.

“Especially for female directors,” El Gouni notes. “We do have more female directors than ever.” Filmmakers such as Maryam Touzani (The Blue Caftan), Meryem Benm’Barek-Aloisi (Sofia) and Asmae El Moudir (The Mother of All Lies) show just how vibrant the scene is right now.

Still, very few can claim they have a movie by Terrence Malick on their CV. El Gouni was production co-ordinator on The Last Planet, Malick’s long-gestating retelling of the life of Jesus. “It still hasn’t come out!” she exclaims. The famously press-shy Malick, director of revered classics such as Badlands and Days of Heaven, has been in the edit with the film since it was shot in 2019. With the Hungarian-born Geza Rohrig (Son of Saul) featuring as Jesus and Mark Rylance playing Satan, it is one of the most anticipated films.

“It will be wonderful,” El Gouni promises. “Malick is very calm, and all the sets are calm. You don’t have that stress of being on a set. It’s an experience that I don’t think I’ve had before, but it was really special.

“I hope the film will come out this year.”

Our family matters legal consultant

Name: Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

Timeline

2012-2015

The company offers payments/bribes to win key contracts in the Middle East

May 2017

The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts

September 2021

Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act

October 2021

Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence 

December 2024

Petrofac enters into comprehensive restructuring to strengthen the financial position of the group

May 2025

The High Court of England and Wales approves the company’s restructuring plan

July 2025

The Court of Appeal issues a judgment challenging parts of the restructuring plan

August 2025

Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision

October 2025

Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange

November 2025

180 Petrofac employees laid off in the UAE

UAE currency: the story behind the money in your pockets
Frida%20
%3Cp%3E%3Cstrong%3EDirector%3A%20%3C%2Fstrong%3ECarla%20Gutierrez%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStarring%3A%3C%2Fstrong%3E%20Frida%20Kahlo%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%204%2F5%3C%2Fp%3E%0A
Company profile

Date started: Founded in May 2017 and operational since April 2018

Founders: co-founder and chief executive, Doaa Aref; Dr Rasha Rady, co-founder and chief operating officer.

Based: Cairo, Egypt

Sector: Health-tech

Size: 22 employees

Funding: Seed funding 

Investors: Flat6labs, 500 Falcons, three angel investors

Company%20Profile
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20myZoi%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202021%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Syed%20Ali%2C%20Christian%20Buchholz%2C%20Shanawaz%20Rouf%2C%20Arsalan%20Siddiqui%2C%20Nabid%20Hassan%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20UAE%3Cbr%3E%3Cstrong%3ENumber%20of%20staff%3A%3C%2Fstrong%3E%2037%3Cbr%3E%3Cstrong%3EInvestment%3A%3C%2Fstrong%3E%20Initial%20undisclosed%20funding%20from%20SC%20Ventures%3B%20second%20round%20of%20funding%20totalling%20%2414%20million%20from%20a%20consortium%20of%20SBI%2C%20a%20Japanese%20VC%20firm%2C%20and%20SC%20Venture%3C%2Fp%3E%0A
Tamkeen's offering
  • Option 1: 70% in year 1, 50% in year 2, 30% in year 3
  • Option 2: 50% across three years
  • Option 3: 30% across five years 
Specs

Engine: 51.5kW electric motor

Range: 400km

Power: 134bhp

Torque: 175Nm

Price: From Dh98,800

Available: Now

The more serious side of specialty coffee

While the taste of beans and freshness of roast is paramount to the specialty coffee scene, so is sustainability and workers’ rights.

The bulk of genuine specialty coffee companies aim to improve on these elements in every stage of production via direct relationships with farmers. For instance, Mokha 1450 on Al Wasl Road strives to work predominantly with women-owned and -operated coffee organisations, including female farmers in the Sabree mountains of Yemen.

Because, as the boutique’s owner, Garfield Kerr, points out: “women represent over 90 per cent of the coffee value chain, but are woefully underrepresented in less than 10 per cent of ownership and management throughout the global coffee industry.”

One of the UAE’s largest suppliers of green (meaning not-yet-roasted) beans, Raw Coffee, is a founding member of the Partnership of Gender Equity, which aims to empower female coffee farmers and harvesters.

Also, globally, many companies have found the perfect way to recycle old coffee grounds: they create the perfect fertile soil in which to grow mushrooms. 

Updated: July 16, 2025, 8:48 AM