The Ruler of Dubai has set out a plan to boost the value of the city's creative sector - generating more jobs and doubling the number of companies in the industry.
Sheikh Mohammed bin Rashid said the government aims to increase the GDP contributions of the creative and arts sectors from 2.6 per cent to 5 per cent.
He said design, content, culture and arts will be a "major driver for the future of our country".
Sheikh Mohammed, also Vice President and Prime Minister, said about 8,300 companies trade in the emirate's creative sector today.
He wants to boost that to 15,000 by 2025 - bringing new jobs and prosperity as the world moves on from the coronavirus pandemic.
Today, about 70,000 people work in the creative sector in Dubai - in sectors ranging from design agencies based in Dubai Media City to fashion workshops and architecture studios in Dubai Design District.
Sheikh Mohammed said the goal was to boost that to 140,000 people.
"The UAE is a global economic capital, and creativity is part of our economy and of our quality of life, and a major engine for the future of our country," he said.
The campaign was launched as Art Dubai drew to a close on Saturday.
The live and in-person festival was regarded as a major success, with works of art from new and emerging artists selling out.
The festival drew significant foreign news coverage, at a time when most events are held virtually.