The Dar Al Ber Society is collecting donations at Etisalat branches in Dubai and Ras Al Khaimah during Ramadan.
The campaign will help raise funds for seasonal projects provided by the society.
Abdullah bin Zayed, the executive director of the society, said the generosity would help host fraternal spirit and solidarity among members of the community based on the principles of Islam.
Mandatory and voluntary alms to be collected will be earmarked for free iftar meals, Eid clothes and other philanthropic programmes, Mr bin Zayed said.
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