Sheikh Ahmed bin Mohammed, chairman of Dubai Media Council, led its first meeting on Saturday.
The council was recently approved by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai.
Sheikh Ahmed directed the council to develop a new strategy to boost the media industry and help it drive Dubai’s plans of growth, innovation and economic achievement.
The plan should boost the sector’s competitiveness and attract more regional and international organisations to reinforce the city’s status as a global media centre.
"At a time when the current exceptional circumstances combined with emerging technologies are bringing sweeping changes across the global economy, Dubai’s media sector should explore ways of turning challenges into strategic growth opportunities and place itself in a position to enhance its international leadership in the future," Sheikh Ahmed said.
He said the strategy would be aligned with the broader vision for Dubai’s growth, especially the objective of turning the city into the world’s best place to live and work.
The meeting discussed the broad outlines of the new media strategy and the issues the sector faces.
Sheikh Ahmed also asked the council to develop key performance indicators for each government media entity based on international best practices, and to develop plans to advance digital media growth.
The strategy will help to nurture young talent and offer them opportunities.
Several officials attended the meeting, including Mona Al Marri, vice chair and managing director of the council.