Expo 2020 Dubai: Meet the superfan who has been to six world expos


Nilanjana Gupta
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Expos are designed to bring the world together in one place, build bridges, forge connections and allow ideas to be shared. For some people, the experience can be life-changing.

Cesar Corona was studying electronics engineering at a university in Mexico City when he applied for a summer job at a Mexican restaurant at Expo 1998 Lisbon after reading a leaflet about the event.

I saw so many different cultures, built good relations with people from around the world and it convinced me that I like international affairs
Cesar Corona,
Expo Museum

“It piqued my interest because Expo 1992 Seville was very important in Mexico City, as Mexico had a very interesting pavilion there, and it was widely covered in the media,” he told The National.

Mr Corona, a Mexican-American, got the job and spent five months working at the world's fair. His experience in Portugal was life-changing.

The role opened his eyes to the value of expos and he was moved by the world's fair capacity to educate and inspire people to see beyond everyday life.

  • Cesar Corona, an expo enthusiast, has attended six expos over the last 20 years. All photos: Antonie Robertson / The National
    Cesar Corona, an expo enthusiast, has attended six expos over the last 20 years. All photos: Antonie Robertson / The National
  • His passion started when he got a summer job working in a Mexican restaurant at Expo 1998 Lisbon, after reading a leaflet about the event.
    His passion started when he got a summer job working in a Mexican restaurant at Expo 1998 Lisbon, after reading a leaflet about the event.
  • He collects memorabilia from each expo he visits, including passports from Expo 2010 Shanghai and Expo 2012 Yeosu Korea.
    He collects memorabilia from each expo he visits, including passports from Expo 2010 Shanghai and Expo 2012 Yeosu Korea.
  • Cesar Corona shows off his memorabilia from the expos he has visited, from T-shirts, to posters and pin badges .
    Cesar Corona shows off his memorabilia from the expos he has visited, from T-shirts, to posters and pin badges .
  • Now he has travelled to Dubai for Expo 2020, and he has two weeks to explore.
    Now he has travelled to Dubai for Expo 2020, and he has two weeks to explore.
  • Mr Corona runs the website Expo Museum, and is writing a book about the importance of the world's fairs.
    Mr Corona runs the website Expo Museum, and is writing a book about the importance of the world's fairs.
  • One of the first buildings he visited at Expo 2020 Dubai was the UAE Pavilion. Photo: Expo 2020 Dubai
    One of the first buildings he visited at Expo 2020 Dubai was the UAE Pavilion. Photo: Expo 2020 Dubai
  • Mr Corona explores the first exhibit in the UAE pavilion, which traces the history of the country.
    Mr Corona explores the first exhibit in the UAE pavilion, which traces the history of the country.
  • Mr Corona hopes to learn as much as he can about the UAE and the Gulf region while he is visiting for Expo 2020 Dubai.
    Mr Corona hopes to learn as much as he can about the UAE and the Gulf region while he is visiting for Expo 2020 Dubai.

His interest in expos turned into a passion, and within months he started studying German in preparation for the next world's fair, Expo 2000 Hanover, where was hired to work at the Mexico pavilion.

“I saw so many different cultures, built good relations with people from around the world and it convinced me that I like international affairs," said Mr Corona, 47.

After his experience in Hanover, he quit engineering and began researching world expos, pursuing a bachelor's degree in international relations and a master's degree in public diplomacy.

That was followed by an internship with the Bureau International des Expositions, which organises world expos.

Three more expos

Cesar Corona has collected several souvenirs from expos over the years. Antonie Robertson / The National
Cesar Corona has collected several souvenirs from expos over the years. Antonie Robertson / The National

Over the years, the Los Angeles resident attended three more expos: Expo 2010 Shanghai, Expo 2012 Yeosu Korea and Expo 2015 Milan.

He also started running the ExpoMuseum, an online resource dedicated to spreading awareness about world expos. The website was founded by world's fair historian Urso Chappell in 1998.

Mr Corona collects hundreds of items of expo memorabilia, from T-shirts to posters, badges and expo passports, including one from Expo 2010 Shanghai and another from Expo 2012 Yeosu Korea.

“These passports will tell you very different stories," said Mr Corona.

"The one from Shanghai is nearly empty as there were very long queues for passport stamping, whereas the one from Yeosu has most pages filled as I was working with the Bureau International des Expositions at that time and could easily get stamps.

"This T-shirt is one of my most precious treasures as it symbolises my introduction to world expos. It is from Expo 1998 Lisbon and it has stamps from all the participating countries.”

A trip to Dubai

Cesar Corona, an expo enthusiast, explores the UAE Pavilion at Expo 2020 Dubai. Antonie Robertson / The National
Cesar Corona, an expo enthusiast, explores the UAE Pavilion at Expo 2020 Dubai. Antonie Robertson / The National

Last week, he travelled to the UAE to attend Expo 2020 Dubai – his first trip to the Middle East – and he said he was impressed with what he saw.

“I think something that makes the Dubai Expo very progressive in the history of world expos is that there's a plan to make this a smart city, and you can already see the urban design," he said.

"Another thing I loved is that there are no joint pavilions here. Each country has its own space. It doesn't matter if their economy is struggling, or if their size is small.

“The third thing that is also new for me is the monument for Expo workers. It’s a very beautiful way to acknowledge all the work that went into making this. It’s going to remain here as part of the legacy.

"If I had worked at the Expo, I would love to come here in 10 years and show my children my name. It’s like I'm part of this already."

Mr Corona said he planned to spend every day at the Expo speaking to staff and volunteers, taking pictures, exploring one pavilion after another, and sharing a laugh with visitors and families.

Along with his yellow Expo passport, Mr Corona also carried a Dubai Expo map.

"It is part of my tradition to collect stamps on maps or posters, because I want to frame and showcase them in my office. Passports are great but I can’t frame them," he said.

So far, Mr Corona's passport from Expo 2020 Dubai has two stamps, from the Mexico and US pavilions, but he said he was confident he would fill the pages during his two-week trip.

In the meantime, he is on a mission to learn more about the UAE and the Gulf.

“It's impossible to think that in the two weeks that I'm going to spend here I can understand the country and the region, but I can say the flame has been ignited inside me," he said.

Meet the pin-collecting Expo super fan

The drill

Recharge as needed, says Mat Dryden: “We try to make it a rule that every two to three months, even if it’s for four days, we get away, get some time together, recharge, refresh.” The couple take an hour a day to check into their businesses and that’s it.

Stick to the schedule, says Mike Addo: “We have an entire wall known as ‘The Lab,’ covered with colour-coded Post-it notes dedicated to our joint weekly planner, content board, marketing strategy, trends, ideas and upcoming meetings.”

Be a team, suggests Addo: “When training together, you have to trust in each other’s abilities. Otherwise working out together very quickly becomes one person training the other.”

Pull your weight, says Thuymi Do: “To do what we do, there definitely can be no lazy member of the team.” 

Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

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Updated: November 09, 2021, 5:20 AM