Abu Dhabi has staked its commitment to sustainability in a new campaign featuring sheikhs, ministers and young innovators.
The campaign, called #WeAreCommitted, launched by Masdar on Wednesday ahead of Abu Dhabi Sustainability Week.
Two videos were released, in Arabic and English, showing a officials, ambassadors and students affirming their commitment to battling climate change through sustainable practices.
“#WeAreCommitted is an impressive global campaign for sustainability," said Dr Thani Al Zeyoudi, Minister of Climate Change and Environment, who appears in the Arabic-language video.
"We encourage millennials worldwide to take a leaf out of the UAE’s book and learn how to lead a more sustainable life as our forefathers did in the past.”
The campaign calls on the public to show their commitment to sustainability and provides a platform to explain how they are doing it.
Studies have revealed that tackling sustainability-related challenges could save the global economy up to $30 trillion and help prevent millions of people being displaced due to climate change.
Dr Al Zeyoudi said, through leveraging the latest technologies, the UAE has emerged as a model of global sustainability stewardship.
"The country has adopted a set of effective policies and strategies that integrate efforts to achieve sustainability across diverse fields.
"It has also paved the way for the public and private sectors to work together to launch joint projects and initiatives that drive sustainability at home and abroad,” he said.
Mohamed Al Ramahi, Masdar's chief executive, called on the public to get involved in the campaign.
“Masdar has a commitment to sustainability and to motivating all members of the community, both in the UAE and around the world, to take practical steps towards adopting sustainable lifestyles," he said.
"We urge the public to take part in the #WeAreCommitted campaign as no single technology or company can meet this demand alone.”
Abu Dhabi Sustainability Week begins on Sunday and will gather policymakers, industry specialists and members of the public to explore opportunities for sustainable development.
It annually attracts more than 38,000 attendees from 175 countries. More than US$15 billion of commercial deals announced were announced during last year's sustainability week.
This year, ADSW has widened its scope beyond renewable energy to address global sustainability challenges and opportunities in six pillars: Energy and Climate Change, Water, Future Mobility, Space, Biotechnology and Tech for Good.