A World Cup fan zone with a difference will open at Dubai International Financial Centre when the tournament kicks off in Qatar on November 20.
The Football Park will open on the podium level of Gate Avenue and will host Michelin-starred restaurants, butler service and a concierge for fans wanting to watch matches in style.
Entry fees to the fan zone will be announced on September 15, which is when the booking system will go live.
Along with our partners, we will ensure that The Football Park experience is as legendary as the game itself
Saleh Al Akrabi,
DIFC Property Management
Fans will be able to book outdoor seating areas in front of a huge screen to watch the drama of the month-long tournament unfold.
The experience is being organised by Art Dubai Group, a commercial public and private partnership that owns and operates some of the region’s most successful cultural events, in partnership with entertainment specialists Hoko Agency.
“As a leading urban destination, we are pleased to host The Football Park in collaboration with the Art Dubai Group and Hoko Agency, which are both well renowned for their programming and hospitality offerings,” said Saleh Al Akrabi, chief executive of DIFC Property Management.
“Through this event, we are excited to give visitors and corporate guests an opportunity to experience a truly unique and premium way to watch and be part of the world’s greatest football tournament.
Qatar's air-conditioned stadiums - in pictures
"Along with our partners, we will ensure the Football Park experience is as legendary as the game itself.
“We are working towards making this event the next best thing to the live, on-field experience.”
Guests will have access to the exclusive outdoor hospitality section, where they can choose from the finest culinary offerings, including dishes from restaurants featured in the Michelin Guide.
Luxurious lounges, with a private butler, will be available for corporate hospitality and hosting opportunities.
Guests are promised an unsurpassed viewing experience that will include a concierge, a lounge, a la carte dining with a premium beverage package, a chauffeur service and the option to watch the games with a celebrity or former football player.
It is the second major fan zone announced in Dubai for the tournament that runs until December 18 in Doha.
Irish pub chain McGettigan's will also be hosting a fan zone at the Dubai Media City Amphitheatre.
The venue is set to install the UAE’s largest outdoor TV screen to offer match views across the park.
Tickets for the McGettigan’s park are Dh50 ($13.60) and will host live music and family-friendly activities across several seating options, including VIP booths and picnic tables.
Other fan zones mooted for the World Cup are to be positioned at the Coca-Cola Arena and Dubai Harbour, although details have not yet been announced.
Businesses in Abu Dhabi and Dubai look set to cash in on the ease of access to Doha for the 2022 World Cup, which is a 45-minute flight away.
Hotel operators reported a boom in demand for bookings for the final two months of the year.
That has come largely from football fans and supporter groups choosing to base themselves in the UAE to utilise the wide accommodation options.
Extra shuttle flights have also been scheduled to travel between the UAE and Qatar to keep up with demand.
AirArabia and flydubai will be operating a total of more than 45 daily shuttle flights from Dubai and Sharjah into Doha.
“There are a lot of unanswered questions about fan zones and how they will operate in Doha, so people want to come to Dubai as they know the situation here,” said David Allen, cluster general manager for Radisson Hotels.
“Football fans want to enjoy themselves when they watch games, and they know they can do that here.
“It will be a very busy period for Dubai. I’m sure it will be a big boost for the Middle East in general.”
COMPANY%20PROFILE
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COMPANY PROFILE
Name: Lamsa
Founder: Badr Ward
Launched: 2014
Employees: 60
Based: Abu Dhabi
Sector: EdTech
Funding to date: $15 million
Our legal consultant
Name: Dr Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
The biog
Favourite hobby: taking his rescue dog, Sally, for long walks.
Favourite book: anything by Stephen King, although he said the films rarely match the quality of the books
Favourite film: The Shawshank Redemption stands out as his favourite movie, a classic King novella
Favourite music: “I have a wide and varied music taste, so it would be unfair to pick a single song from blues to rock as a favourite"
Find the right policy for you
Don’t wait until the week you fly to sign up for insurance – get it when you book your trip. Insurance covers you for cancellation and anything else that can go wrong before you leave.
Some insurers, such as World Nomads, allow you to book once you are travelling – but, as Mr Mohammed found out, pre-existing medical conditions are not covered.
Check your credit card before booking insurance to see if you have any travel insurance as a benefit – most UAE banks, such as Emirates NBD, First Abu Dhabi Bank and Abu Dhabi Islamic Bank, have cards that throw in insurance as part of their package. But read the fine print – they may only cover emergencies while you’re travelling, not cancellation before a trip.
Pre-existing medical conditions such as a heart condition, diabetes, epilepsy and even asthma may not be included as standard. Again, check the terms, exclusions and limitations of any insurance carefully.
If you want trip cancellation or curtailment, baggage loss or delay covered, you may need a higher-grade plan, says Ambareen Musa of Souqalmal.com. Decide how much coverage you need for emergency medical expenses or personal liability. Premium insurance packages give up to $1 million (Dh3.7m) in each category, Ms Musa adds.
Don’t wait for days to call your insurer if you need to make a claim. You may be required to notify them within 72 hours. Gather together all receipts, emails and reports to prove that you paid for something, that you didn’t use it and that you did not get reimbursed.
Finally, consider optional extras you may need, says Sarah Pickford of Travel Counsellors, such as a winter sports holiday. Also ensure all individuals can travel independently on that cover, she adds. And remember: “Cheap isn’t necessarily best.”
Pros%20and%20cons%20of%20BNPL
%3Cp%3E%3Cstrong%3EPros%3C%2Fstrong%3E%0D%3C%2Fp%3E%0A%3Cul%3E%0A%3Cli%3EEasy%20to%20use%20and%20require%20less%20rigorous%20credit%20checks%20than%20traditional%20credit%20options%0D%3C%2Fli%3E%0A%3Cli%3EOffers%20the%20ability%20to%20spread%20the%20cost%20of%20purchases%20over%20time%2C%20often%20interest-free%0D%3C%2Fli%3E%0A%3Cli%3EConvenient%20and%20can%20be%20integrated%20directly%20into%20the%20checkout%20process%2C%20useful%20for%20online%20shopping%0D%3C%2Fli%3E%0A%3Cli%3EHelps%20facilitate%20cash%20flow%20planning%20when%20used%20wisely%0D%3C%2Fli%3E%0A%3C%2Ful%3E%0A%3Cp%3E%3Cstrong%3ECons%3C%2Fstrong%3E%3C%2Fp%3E%0A%3Cul%3E%0A%3Cli%3EThe%20ease%20of%20making%20purchases%20can%20lead%20to%20overspending%20and%20accumulation%20of%20debt%0D%3C%2Fli%3E%0A%3Cli%3EMissing%20payments%20can%20result%20in%20hefty%20fees%20and%2C%20in%20some%20cases%2C%20high%20interest%20rates%20after%20an%20initial%20interest-free%20period%0D%3C%2Fli%3E%0A%3Cli%3EFailure%20to%20make%20payments%20can%20impact%20credit%20score%20negatively%0D%3C%2Fli%3E%0A%3Cli%3ERefunds%20can%20be%20complicated%20and%20delayed%0D%3C%2Fli%3E%0A%3C%2Ful%3E%0A%3Cp%3E%3Cem%3ECourtesy%3A%20Carol%20Glynn%3C%2Fem%3E%3C%2Fp%3E%0A
Ten tax points to be aware of in 2026
1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.
3. More tax audits
Tax authorities are increasingly using data already available across multiple filings to identify audit risks.
4. More beneficial VAT and excise tax penalty regime
Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.
5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes.
7. Limited time periods for audits
Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion.
8. Pillar 2 implementation
Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
10. Substance and CbC reporting focus
Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer
Company profile
Name: Fruitful Day
Founders: Marie-Christine Luijckx, Lyla Dalal AlRawi, Lindsey Fournie
Based: Dubai, UAE
Founded: 2015
Number of employees: 30
Sector: F&B
Funding so far: Dh3 million
Future funding plans: None at present
Future markets: Saudi Arabia, potentially Kuwait and other GCC countries
INVESTMENT PLEDGES
Cartlow: $13.4m
Rabbitmart: $14m
Smileneo: $5.8m
Soum: $4m
imVentures: $100m
Plug and Play: $25m
