Dubai to seize on 'workcation' trend, with longer stays and remote working offers

High cost of airline tickets a factor in people taking longer holidays, say industry figures

Visitors at the Dubai stand on the third day of the Arabian Travel Market held at Dubai World Trade Centre. Pawan Singh / The National

Visitors at the Etihad stand. Pawan Singh / The National

A Flynas advertisement on the first day of Arabian Travel Market.

The Iraq stand. Pawan Singh / The National

Visitors at the Qatar stand on the first day of Arabian Travel Market.

Visitors at the Rotana stand. Pawan Singh / The National

Children's toys on display at the Emirates stand. Pawan Singh / The National

The Neom stand. Pawan Singh / The National

The Armani stand. Pawan Singh / The National

The Flynas stand. Pawan Singh / The National

Performers dance at the Saudi Arabia stand on the second day of the Arabian Travel Market. Pawan Singh / The National

Visitors take photos at the flydubai stand. Pawan Singh / The National

The Jordan stand. Pawan Singh / The National

The second day of Arabian Travel Market welcomed visitors from around the world. Pawan Singh / The National

The event is considered a bellwether for the travel industry in the Middle East, offering an insight into the trends that will shape the year ahead. Pawan Singh / The National

A total of 112 countries looking to revive their tourism numbers will be featured on the exhibition's show floor, from Japan to Jamaica and South Africa to Italy. Pawan Singh / The National

People visit the South Africa stand at the Arabian Travel Market. Pawan Singh / The National

A model of the Airbus A350-1000 at the Etihad stand on the first day of Arabian Travel Market held at Dubai World Trade Centre. All photos: Pawan Singh/The National

More than 1,500 exhibiting companies are taking part in the four-day tourism showcase that will welcome about 20,000 visitors.

Travel and tourism are starting to show signs of recovery from the impact of the coronavirus pandemic, with many companies starting to ramp up their recruitment as countries reopen their borders.

Staff from Al Ain Zoo showing some birds and reptiles at the Abu Dhabi stand.

Saudi Arabia has a major presence at this year's Arabian Travel Market, including representatives from Neom, the kingdom's $500 billion futuristic mega city.

Arabian Travel Market is considered a bellwether for the travel industry in the Middle East, offering an insight into trends for the year ahead.

Emirates airline launched its premium economy cabin at Arabian Travel Market.

The Abu Dhabi stand at Arabian Travel Market was busy on the first day of the event.

Artists showcasing handmade items at the Abu Dhabi stand.

Staff from Al Ain Zoo introduce visitors to birds at the Abu Dhabi stand.

Etihad Airways showcasing its economy class seats at Arabian Travel Market.

The soaring price of oil and the impact of the war in Ukraine are tempering the travel industry's expected resurgence.

Staff from Al Ain Zoo show visitors reptiles at the Abu Dhabi stand.

The Darina holidays stand on the first day of Arabian Travel Market held at Dubai World Trade Centre in Dubai.

Visitors at the Brussels stand.

Visitors at the Maldives stand.

Hoteliers in the UAE and the region have reported an increase in long-term bookings as people mix work and play during their holidays.

Experts at the Arabian Travel Market told The National that employees were taking advantage of a new flexible work culture that evolved during the pandemic and opting for "workcations" this summer.

This is despite rising air ticket prices caused by high travel demand and fuel costs.

“We are seeing a lot more people booking workcations this summer,” said Caroline Jonsson, Radisson Hotels’ communication manager for the Middle East.

We are seeing a lot more people booking workcations this summer. Companies are much more flexible than they were before the pandemic about trusting their staff to work remotely

Caroline Jonsson,
Radisson Hotels

“They will be spending longer than they usually would on their summer vacation but that’s because they will be combining it with work.

“Companies are much more flexible than they were before the pandemic about trusting their staff to work remotely.”

She said that people were feeling pent up after not being able to travel far during the pandemic, adding to the desire to take longer holidays now restrictions were eased in many countries.

The price of a month-long stay at a hotel apartment in Dubai varies depending on the property.

A month at the Leva Hotel, recently named the emirate's best-reviewed property on Trip Advisor, will cost just under Dh9,000, according to booking.com.

However, the same stay at Dubai's Palazzo Versace will set you back close to Dh35,000.

Hampton by Hilton on Marjan Islands, where two connecting rooms are available and sleep up to eight people, is for Dh599 per night.

A recent report from travel firm Wego showed there had been a significant increase in the number of people booking working holidays.

The company reported there has been an increase of 136 per cent for online searches for holiday homes, a 92 per cent rise in hotel apartments and a 69 per cent increase in apartments.

Wego says there is also a 19 per cent rise in the duration of a stay, with the average holiday booked on the platform being for 22 days.

Dubai's post-pandemic boom has made it one of the most visited places in the world today. Further to that, the city has seen tens of thousands of new residents arrive to settle down. Reuters

Between late 2020 and spring 2022, the city's population grew by close to 100,000 people. Karim Sahib / AFP

Lifestyle and a growing jobs market has attracted many residents to flashy communities such as Jumeirah Beach Residence. Reuters

Population growth is a major part of Dubai's 2040 Urban Plan, which seeks to boost the population to 5.8 million. Chris Whiteoak / The National

There are plans to physically expand Dubai, creating new beaches and parks for the larger population. The government wants 60 per cent of the city to be green parks and reserves. Photo: Dubai Media Office

The past two years have \seen a rush of foreign investors looking to buy new property in places such as Palm Jumeirah, where prices have risen significantly. AP Photo / Kamran Jebreili

Landmarks such as Bluewaters Island and Ain Dubai, the world’s largest observation wheel, have put Dubai on the map as a global lifestyle destination. Reuters

The study was based on the responses of almost 4,400 people living in the UAE and Saudi Arabia.

“People are flying out for longer because they want to make up for lost time from sitting at home in the pandemic,” said Ross Veitch, chief executive of Wego.

“There’s an attitude as well that if they’re going to go through the pain of what’s involved in the logistics of travel, then they’re going to make the most of it as restrictions have eased a little bit now.

“We’re seeing people mixing business with pleasure and working while on vacation. Some of my own staff were working from Bali recently, for example.”

Mr Veitch said there was also a trend of people returning to their home countries for extended stays.

“Employers have given them that flexibility to spend time connecting again with family while still remaining on the job,” he said.

“If you are a professional white-collar worker right now, I would say the world is your oyster.

“It’s not unusual for someone to fly out of the UAE and park themselves somewhere in the Mediterranean but stay connected to the workplace.”

There was another trend that emerged in the pandemic, he added.

Caroline Jonsson from Radisson Hotel Group says'workcations' are on the rise this summer. Pawan Singh / The National

“There were an awful lot of people who came to Dubai to work from here,” he said.

“There were many who booked long-term hotel stays on the back of that.

“The trend of people looking for long-stay accommodation beyond the traditional hotel stay is going to continue as well.”

The rise of people mixing business with pleasure when it comes to travelling is becoming more of a common sight than before the pandemic, said a senior officer from Hilton.

“The whole perception of work being based in only one place is gone,” said Jochem-Jan Sleiffer, Hilton’s president for the Middle East, Africa and Turkey.

“It’s much more fluid nowadays than going into an office on a Monday and finishing on a Friday.

“There is mutual trust as the employer looked after the employee during the pandemic and, in turn, the employee delivered the work.”

He said this meant employers had fewer issues with staff taking longer vacations while also working for part of that time.

“It’s been a difficult time for a lot of people working at home with personal problems and not being able to fly home to see their families,” said Mr Sleiffer.

“The pandemic also meant people were reassessing what was important in their lives and realising family time was very important.”

Another trend is that people are travelling in larger groups than before the pandemic, said Mr Sleiffer.

“People used to just travel in pairs but now we are seeing more cases when they are in groups of six to eight,” he said.

“The reason for this was they have saved a lot of money during the pandemic and now want to go on the trip of a lifetime.

“People used to just travel together with children but now they are taking grandparents and other family members along.”