• Trojena will open in 2026 as part of Saudi Arabia's megacity of the future. Photo: Neom
    Trojena will open in 2026 as part of Saudi Arabia's megacity of the future. Photo: Neom
  • Trojena is designed to attract visitors, holidaymakers and winter sports enthusiasts from around the world. PA
    Trojena is designed to attract visitors, holidaymakers and winter sports enthusiasts from around the world. PA
  • The design plan for Trojena, an area in Saudi Arabia's planned megacity of Neom chosen to host the 2029 Asian Winter Games. AFP
    The design plan for Trojena, an area in Saudi Arabia's planned megacity of Neom chosen to host the 2029 Asian Winter Games. AFP
  • The Line is also being built at Neom. It will be free of cars and streets and have zero carbon emissions. Photo: Neom
    The Line is also being built at Neom. It will be free of cars and streets and have zero carbon emissions. Photo: Neom
  • Neom chief executive Nadhmi Al Nasr said The Line would make use of artificial intelligence technology to the fullest. Photo: Neom
    Neom chief executive Nadhmi Al Nasr said The Line would make use of artificial intelligence technology to the fullest. Photo: Neom
  • Neom city will be powered by clean energy, officials say. Photo: Neom
    Neom city will be powered by clean energy, officials say. Photo: Neom
  • Trojena in Neom will host the first outdoor snow skiing destination in the GCC region. Photo: Neom
    Trojena in Neom will host the first outdoor snow skiing destination in the GCC region. Photo: Neom
  • Neom lies in a desert bordering the Red Sea in Saudi Arabia. Reuters
    Neom lies in a desert bordering the Red Sea in Saudi Arabia. Reuters
  • Architects say Neom will be designed to make the most of its environmental surroundings. Photo: Neom
    Architects say Neom will be designed to make the most of its environmental surroundings. Photo: Neom
  • Andrew McEvoy, sector head for tourism at Neom, at Arabian Travel Market held at Dubai World Trade Centre. Pawan Singh / The National
    Andrew McEvoy, sector head for tourism at Neom, at Arabian Travel Market held at Dubai World Trade Centre. Pawan Singh / The National
  • The $500bn Neom project in the Tabuk Province of north-western Saudi Arabia is supported by the kingdom's Public Investment Fund. Photo: Saudi Commission for Tourism and Natural Heritage
    The $500bn Neom project in the Tabuk Province of north-western Saudi Arabia is supported by the kingdom's Public Investment Fund. Photo: Saudi Commission for Tourism and Natural Heritage

Trojena: inside Saudi Arabia's snow-topped mountain tourist destination


Hayley Skirka
  • English
  • Arabic

Trojena, the proposed mountain tourism destination that will form part of Saudi Arabia's Neom megaproject, will host the 2029 Asian Winter Games.

The kingdom is set to become the first nation in western Asia to host the games, with more than 32 countries due to participate.

“This achievement sheds light on the enormous potential and the outstanding infrastructure of Saudi Arabia to host and organise international-level sports competitions and games successfully," said Prince Abdulaziz bin Turki Al-Faisal, president of the Saudi Olympic and Paralympic Committee.

The project was launched in March by Saudi Crown Prince Mohammed bin Salman, who called it "a unique example of how Saudi Arabia is creating destinations based on its geographical and environmental diversity".

Trojena will be the first major outdoor skiing destination in the GCC when it is completed in 2026.

Located in the kingdom's highest mountain range, it is part of the $500 billion mega city Neom, in Tabuk, north-western Saudi Arabia. The region's cooler climate makes the prospect of skiing possible in a country that is more closely associated with the desert. Winter temperatures often dip below 0ºC in Tabuk and typically average about 10ºC less than the rest of the country for the remainder of the year.

Trojena is designed to attract visitors, holidaymakers and winter sports enthusiasts from around the world. The project's planners have divided the project into distinct districts and expect to attract different types of tourists at varying points of the year.

September to November is planned to be wellness season when yoga retreats, alternative medicine summits and artist's residencies will take place.

December to March is winter season and the perfect time for a host of snow-based sports.

Between March and May, adventure season will attract those interested in outdoor activities such as high-altitude training, mountain biking, climbing and paragliding.

And, the summer months will become lake season when the area will host food festivals, light shows, art fairs and other cultural events.

Ski slopes, snowboarding and a bustling village

The futuristic year-round destination will be made up of six different districts: Gateway, Discover, Valley, Explore, Relax and Fun.

It's being billed as a place for professional and amateur skiers to hit the slopes, with runs of varying difficulty dotted across the mountain peaks, which tower up to 2,600 metres above sea level.

For apres ski vibes, there will be a village on the mountain where visitors can find shops, cafes, restaurants and hotels.

Journeys to Trojena will begin in The Vault — a futuristic vertical village nestled within the mountains where, according to the developers, advanced architecture and technology “integrates reality with the virtual world”.

Trojena will be the first major outdoor skiing destination in the GCC. Photo: Neom
Trojena will be the first major outdoor skiing destination in the GCC. Photo: Neom

Skiers and snowboarders will be able to whizz across the mountain range and enjoy views over the Gulf of Aqaba coastline, the Red Sea and the distant desert dunes.

A man-made lake and ultra-luxury resorts

Trojena will be a year-round tourism destination with an artificial lake, mountain biking, water sports and more. Photo: Neom
Trojena will be a year-round tourism destination with an artificial lake, mountain biking, water sports and more. Photo: Neom

As well as winter sports, Trojena will have a nature reserve, hiking routes, mountain biking trails and water sports that will take place on a sprawling reservoir.

Visitors will be able to check in to the ultra-luxury wellness resorts and high-end family-friendly hotels, including The Bow Hotel, which is said to be "an architectural masterpiece".

Developers say the destination is being built with the environment in mind. Design and construction will follow Neom's environmental principles, including minimising disruption to the local ecology and ensuring long-term sustainability. The tourist attractions will be made to coexist harmoniously with their surrounding natural landscape.

The kingdom's coolest place to live

Trojena will open in 2026 as part of Neom, Saudi Arabia's futuristic mega city. Photo: Neom
Trojena will open in 2026 as part of Neom, Saudi Arabia's futuristic mega city. Photo: Neom

Trojena will also be a new events destination in Saudi Arabia. A year-round calendar will have a variety of sports, arts, music and cultural festivals come to the region.

The destination is not only going to be for holidaymakers. It will also be one of the kingdom's coolest places to live, with more than 7,000 permanent residents expected to make it their home by 2030.

For those who want to live at the heart of the action, the Slope Residences are being constructed close to Trojena's ski slope and will be designed to blend into the mountain surroundings. Each luxury unit will offer unrivalled access to winter sports alongside uninterrupted views over the lake below.

Scroll through the gallery below to see snowfall across Saudi Arabia's Tabuk region

  • Snowfall on the heights of Jebel Al Lawz, in Tabuk. All photos: SPA
    Snowfall on the heights of Jebel Al Lawz, in Tabuk. All photos: SPA
  • In the Tabuk region, where Neom's Trojena development is planned, snow commonly falls in winter.
    In the Tabuk region, where Neom's Trojena development is planned, snow commonly falls in winter.
  • Jebel Al Lawz is a mountain in the north-west of Saudi Arabia.
    Jebel Al Lawz is a mountain in the north-west of Saudi Arabia.
  • The mountain is situated near the Jordanian border, about 200 kilometres north-west of the city of Tabuk.
    The mountain is situated near the Jordanian border, about 200 kilometres north-west of the city of Tabuk.
  • Snow has covered parts of the kingdom’s northern cities over the past few years.
    Snow has covered parts of the kingdom’s northern cities over the past few years.
  • The south-western Asir region, at the other end of the long Hejaz Mountains range to Trojena, was also carpeted in snow in 2018.
    The south-western Asir region, at the other end of the long Hejaz Mountains range to Trojena, was also carpeted in snow in 2018.
  • The kingdom is home to a range of geographies, including the mountain ranges where it snows.
    The kingdom is home to a range of geographies, including the mountain ranges where it snows.
  • Despite this mountain geography, there are currently no outdoor skiing resorts in Saudi Arabia.
    Despite this mountain geography, there are currently no outdoor skiing resorts in Saudi Arabia.
  • Heavy rain and snowfall in the province of Al Ahsa.
    Heavy rain and snowfall in the province of Al Ahsa.
  • Saudi Arabia does have regular snowfall, thanks to its many mountains above 2 500 metres.
    Saudi Arabia does have regular snowfall, thanks to its many mountains above 2 500 metres.
  • Snow carpets the ground in the province of Al Ahsa.
    Snow carpets the ground in the province of Al Ahsa.

A version of this article was first published on March 4, 2022

The%20Witcher%20-%20season%20three
%3Cp%3E%3Cstrong%3EDirector%3A%20%3C%2Fstrong%3EVarious%0D%3Cbr%3E%3Cstrong%3E%0D%3Cbr%3EStars%3A%20%3C%2Fstrong%3EHenry%20Cavill%2C%20Freya%20Allan%2C%20Anya%20Chalotra%3Cstrong%3E%0D%3Cbr%3E%0D%3Cbr%3ERating%3A%3C%2Fstrong%3E%203%2F5%3C%2Fp%3E%0A

War

Director: Siddharth Anand

Cast: Hrithik Roshan, Tiger Shroff, Ashutosh Rana, Vaani Kapoor

Rating: Two out of five stars 

How Filipinos in the UAE invest

A recent survey of 10,000 Filipino expatriates in the UAE found that 82 per cent have plans to invest, primarily in property. This is significantly higher than the 2014 poll showing only two out of 10 Filipinos planned to invest.

Fifty-five percent said they plan to invest in property, according to the poll conducted by the New Perspective Media Group, organiser of the Philippine Property and Investment Exhibition. Acquiring a franchised business or starting up a small business was preferred by 25 per cent and 15 per cent said they will invest in mutual funds. The rest said they are keen to invest in insurance (3 per cent) and gold (2 per cent).

Of the 5,500 respondents who preferred property as their primary investment, 54 per cent said they plan to make the purchase within the next year. Manila was the top location, preferred by 53 per cent.

The specs
Engine: 3.6 V6

Transmission: 8-speed auto

Power: 295bhp

Torque: 353Nm

Price: Dh155,000

On sale: now 

World record transfers

1. Kylian Mbappe - to Real Madrid in 2017/18 - €180 million (Dh770.4m - if a deal goes through)
2. Paul Pogba - to Manchester United in 2016/17 - €105m
3. Gareth Bale - to Real Madrid in 2013/14 - €101m
4. Cristiano Ronaldo - to Real Madrid in 2009/10 - €94m
5. Gonzalo Higuain - to Juventus in 2016/17 - €90m
6. Neymar - to Barcelona in 2013/14 - €88.2m
7. Romelu Lukaku - to Manchester United in 2017/18 - €84.7m
8. Luis Suarez - to Barcelona in 2014/15 - €81.72m
9. Angel di Maria - to Manchester United in 2014/15 - €75m
10. James Rodriguez - to Real Madrid in 2014/15 - €75m

Mobile phone packages comparison
Blackpink World Tour [Born Pink] In Cinemas

Starring: Rose, Jisoo, Jennie, Lisa

Directors: Min Geun, Oh Yoon-Dong

Rating: 3/5

The%20pillars%20of%20the%20Dubai%20Metaverse%20Strategy
%3Cp%3EEncourage%20innovation%20in%20the%20metaverse%20field%20and%20boost%20economic%20contribution%3C%2Fp%3E%0A%3Cp%3EDevelop%20outstanding%20talents%20through%20education%20and%20training%3C%2Fp%3E%0A%3Cp%3EDevelop%20applications%20and%20the%20way%20they%20are%20used%20in%20Dubai's%20government%20institutions%3C%2Fp%3E%0A%3Cp%3EAdopt%2C%20expand%20and%20promote%20secure%20platforms%20globally%3C%2Fp%3E%0A%3Cp%3EDevelop%20the%20infrastructure%20and%20regulations%3C%2Fp%3E%0A
WHAT%20MACRO%20FACTORS%20ARE%20IMPACTING%20META%20TECH%20MARKETS%3F
%3Cp%3E%E2%80%A2%20Looming%20global%20slowdown%20and%20recession%20in%20key%20economies%3C%2Fp%3E%0A%3Cp%3E%E2%80%A2%20Russia-Ukraine%20war%3C%2Fp%3E%0A%3Cp%3E%E2%80%A2%20Interest%20rate%20hikes%20and%20the%20rising%20cost%20of%20debt%20servicing%3C%2Fp%3E%0A%3Cp%3E%E2%80%A2%20Oil%20price%20volatility%3C%2Fp%3E%0A%3Cp%3E%E2%80%A2%20Persisting%20inflationary%20pressures%3C%2Fp%3E%0A%3Cp%3E%E2%80%A2%20Exchange%20rate%20fluctuations%3C%2Fp%3E%0A%3Cp%3E%E2%80%A2%20Shortage%20of%20labour%2Fskills%3C%2Fp%3E%0A%3Cp%3E%E2%80%A2%20A%20resurgence%20of%20Covid%3F%3C%2Fp%3E%0A

Innotech Profile

Date started: 2013

Founder/CEO: Othman Al Mandhari

Based: Muscat, Oman

Sector: Additive manufacturing, 3D printing technologies

Size: 15 full-time employees

Stage: Seed stage and seeking Series A round of financing 

Investors: Oman Technology Fund from 2017 to 2019, exited through an agreement with a new investor to secure new funding that it under negotiation right now. 

Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

Results

2-15pm: Commercial Bank Of Dubai – Conditions (TB) Dh100,000 (Dirt) 1,400m; Winner: Al Habash, Patrick Cosgrave (jockey), Bhupat Seemar (trainer)

2.45pm: Al Shafar Investment – Handicap (TB) Dh80,000 (D) 1,200m; Winner: Day Approach, Ray Dawson, Ahmad bin Harmash

3.15pm: Dubai Real estate Centre – Handicap (TB) Dh80,000 (D) 1,600m; Winner: Celtic Prince, Richard Mullen, Rashed Bouresly

3.45pm: Jebel Ali Sprint by ARM Holding – Listed (TB) Dh500,000 (D) 1,000m; Winner: Khuzaam, Pat Dobbs, Doug Watson

4.15pm: Shadwell – Conditions (TB) Dh100,000 (D) 1,600m; Winner: Tenbury Wells, Royston Ffrench, Salem bin Ghadayer

4.45pm: Jebel Ali Stakes by ARM Holding – Listed (TB) Dh500,000 (D) 1,950m; Winner: Lost Eden, Andrea Atzeni, Doug Watson

5.15pm: Jebel Ali Racecourse – Handicap (TB) Dh76,000 (D) 1,950m; Winner: Rougher, Pat Dobbs, Doug Watson

Five famous companies founded by teens

There are numerous success stories of teen businesses that were created in college dorm rooms and other modest circumstances. Below are some of the most recognisable names in the industry:

  1. Facebook: Mark Zuckerberg and his friends started Facebook when he was a 19-year-old Harvard undergraduate. 
  2. Dell: When Michael Dell was an undergraduate student at Texas University in 1984, he started upgrading computers for profit. He starting working full-time on his business when he was 19. Eventually, his company became the Dell Computer Corporation and then Dell Inc. 
  3. Subway: Fred DeLuca opened the first Subway restaurant when he was 17. In 1965, Mr DeLuca needed extra money for college, so he decided to open his own business. Peter Buck, a family friend, lent him $1,000 and together, they opened Pete’s Super Submarines. A few years later, the company was rebranded and called Subway. 
  4. Mashable: In 2005, Pete Cashmore created Mashable in Scotland when he was a teenager. The site was then a technology blog. Over the next few decades, Mr Cashmore has turned Mashable into a global media company.
  5. Oculus VR: Palmer Luckey founded Oculus VR in June 2012, when he was 19. In August that year, Oculus launched its Kickstarter campaign and raised more than $1 million in three days. Facebook bought Oculus for $2 billion two years later.
COMPANY PROFILE
Name: ARDH Collective
Based: Dubai
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Sector: Sustainability
Total funding: Self funded
Number of employees: 4
Who's who in Yemen conflict

Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government

Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council

Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south

Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory

Top goalscorers in Europe

34 goals - Robert Lewandowski (68 points)

34 - Ciro Immobile (68)

31 - Cristiano Ronaldo (62)

28 - Timo Werner (56)

25 - Lionel Messi (50)

*29 - Erling Haaland (50)

23 - Romelu Lukaku (46)

23 - Jamie Vardy (46)

*NOTE: Haaland's goals for Salzburg count for 1.5 points per goal. Goals for Dortmund count for two points per goal.

Avatar: Fire and Ash

Director: James Cameron

Starring: Sam Worthington, Sigourney Weaver, Zoe Saldana

Rating: 4.5/5

Company Profile

Name: Thndr
Started: 2019
Co-founders: Ahmad Hammouda and Seif Amr
Sector: FinTech
Headquarters: Egypt
UAE base: Hub71, Abu Dhabi
Current number of staff: More than 150
Funds raised: $22 million

First Person
Richard Flanagan
Chatto & Windus 

The five pillars of Islam

1. Fasting

2. Prayer

3. Hajj

4. Shahada

5. Zakat 

The bio

Academics: Phd in strategic management in University of Wales

Number one caps: His best-seller caps are in shades of grey, blue, black and yellow

Reading: Is immersed in books on colours to understand more about the usage of different shades

Sport: Started playing polo two years ago. Helps him relax, plus he enjoys the speed and focus

Cars: Loves exotic cars and currently drives a Bentley Bentayga

Holiday: Favourite travel destinations are London and St Tropez

Types of bank fraud

1) Phishing

Fraudsters send an unsolicited email that appears to be from a financial institution or online retailer. The hoax email requests that you provide sensitive information, often by clicking on to a link leading to a fake website.

2) Smishing

The SMS equivalent of phishing. Fraudsters falsify the telephone number through “text spoofing,” so that it appears to be a genuine text from the bank.

3) Vishing

The telephone equivalent of phishing and smishing. Fraudsters may pose as bank staff, police or government officials. They may persuade the consumer to transfer money or divulge personal information.

4) SIM swap

Fraudsters duplicate the SIM of your mobile number without your knowledge or authorisation, allowing them to conduct financial transactions with your bank.

5) Identity theft

Someone illegally obtains your confidential information, through various ways, such as theft of your wallet, bank and utility bill statements, computer intrusion and social networks.

6) Prize scams

Fraudsters claiming to be authorised representatives from well-known organisations (such as Etisalat, du, Dubai Shopping Festival, Expo2020, Lulu Hypermarket etc) contact victims to tell them they have won a cash prize and request them to share confidential banking details to transfer the prize money.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
The%20specs
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Continental champions

Best Asian Player: Massaki Todokoro (Japan)

Best European Player: Adam Wardzinski (Poland)

Best North & Central American Player: DJ Jackson (United States)

Best African Player: Walter Dos Santos (Angola)

Best Oceanian Player: Lee Ting (Australia)

Best South American Player: Gabriel De Sousa (Brazil)

Best Asian Federation: Saudi Jiu-Jitsu Federation

Updated: December 12, 2024, 12:04 PM