Shah Rukh Khan is back promoting Dubai in a new video campaign with Dubai Tourism. Photo: DTCM
Shah Rukh Khan is back promoting Dubai in a new video campaign with Dubai Tourism. Photo: DTCM
Shah Rukh Khan is back promoting Dubai in a new video campaign with Dubai Tourism. Photo: DTCM
Shah Rukh Khan is back promoting Dubai in a new video campaign with Dubai Tourism. Photo: DTCM

Shah Rukh Khan has 'best day of his life' in new Dubai Tourism campaign


Hayley Skirka
  • English
  • Arabic

Shah Rukh Khan is the face of another new Dubai Tourism campaign, continuing the run of celebrity-studded videos.

One of the biggest names in Bollywood, Khan appears in an advertisement that shows him dancing at Dubai Creek, visiting the recently opened Museum of the Future and shopping at one of the biggest malls in the world.

The video, called Dubai Presents: Shah Rukh Khan, was released by the emirate's Department of Economy and Tourism on Tuesday. It's the fourth collaboration between the Bollywood legend and the tourism authority.

Shot over three days in November 2020, it shows the star singing and dancing to music by Indian duo Vishal-Shekhar.

The score is combined with the lyrics of a poem written by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, which reads, “Dubai is the rarest land of wonder, as it charms you, captives you and enlightens you.”

Aimed at "rekindling the spirit of travel and aspiring travellers to explore Dubai, like never before", the video shows the megastar wrap up a film shoot in front of Atlantis, The Palm, before heading out to explore the city.

He runs on the beach, scoring a goal in a game of football with Burj Al Arab — Dubai's "seven-star hotel" — serving as an impressive backdrop.

One of the world's richest actors, Khan is also seen exploring the souqs of old Dubai, where he stops to clean a vendor’s glasses for him.

He also appears to gatecrash a party in Dubai Marina, after his daughter Suhana Khan, 21, calls and tells her father: “You're in Dubai, walk around, have fun”.

Famed for his charm, personality and box-office success, Khan wraps up the video on a balcony overlooking Dubai’s glittering skyline, telling his daughter that he had "the best day of his life".

Shah Rukh Khan at the Dubai Fountain. The star has released a new video campaign to promote tourism in the emirate. Photo: Dubai Tourism
Shah Rukh Khan at the Dubai Fountain. The star has released a new video campaign to promote tourism in the emirate. Photo: Dubai Tourism

Khan posted the video to his Instagram, where he has more than 28 million followers, with the caption: "Every experience becomes a special memory in Dubai".

At the time of writing, the video had 2,228,111 views on Instagram and 1,195,364 views on YouTube.

“Dubai is my second home. There is something about the city that keeps calling me back. I am amazed by the warmth, hospitality, love and memories that Dubai and its people have given me over the years. Dubai is much more than its breathtaking locations and extravagance; it's a feeling. The city is full of surprises, and every time I visit, I know that there’s something new that awaits me," Khan previously said of the emirate.

Celebrity-endorsed Dubai

The Bollywood star is one of several celebrities to endorse Dubai.

In 2019, he invited Gwyneth Paltrow to be part of his #BeMyGuest campaign in collaboration with Visit Dubai.

In a video called The Revelation, the sixth episode of the series released in 2019, Khan is seen bumping into the Hollywood actress on a beach.

Gwyneth Paltrow in Dubai Tourism's ‘A Story Takes Flight’ campaign video. Photo: Dubai Tourism
Gwyneth Paltrow in Dubai Tourism's ‘A Story Takes Flight’ campaign video. Photo: Dubai Tourism

Visit Dubai's most recent star-studded collaboration was an action-packed, film-style campaign with Hollywood stars Zac Efron and Jessica Alba.

Released in August, it features the American actors skydiving off Burj Al Arab, whizzing through Madinat Jumeirah's waterways and navigating Al Fahidi on scooters.

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How Islam's view of posthumous transplant surgery changed

Transplants from the deceased have been carried out in hospitals across the globe for decades, but in some countries in the Middle East, including the UAE, the practise was banned until relatively recently.

Opinion has been divided as to whether organ donations from a deceased person is permissible in Islam.

The body is viewed as sacred, during and after death, thus prohibiting cremation and tattoos.

One school of thought viewed the removal of organs after death as equally impermissible.

That view has largely changed, and among scholars and indeed many in society, to be seen as permissible to save another life.

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Squad

Ali Kasheif, Salim Rashid, Khalifa Al Hammadi, Khalfan Mubarak, Ali Mabkhout, Omar Abdulrahman, Mohammed Al Attas, Abdullah Ramadan, Zayed Al Ameri (Al Jazira), Mohammed Al Shamsi, Hamdan Al Kamali, Mohammed Barghash, Khalil Al Hammadi (Al Wahda), Khalid Essa, Mohammed Shaker, Ahmed Barman, Bandar Al Ahbabi (Al Ain), Al Hassan Saleh, Majid Suroor (Sharjah) Walid Abbas, Ahmed Khalil (Shabab Al Ahli), Tariq Ahmed, Jasim Yaqoub (Al Nasr), Ali Saleh, Ali Salmeen (Al Wasl), Hassan Al Muharami (Baniyas) 

ADCC AFC Women’s Champions League Group A fixtures

October 3: v Wuhan Jiangda Women’s FC
October 6: v Hyundai Steel Red Angels Women’s FC
October 9: v Sabah FA

RESULT

West Brom 2 Liverpool 2
West Brom: Livermore (79'), Rondón (88' ) 
Liverpool: Ings (4'), Salah (72') 

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

The Perfect Couple

Starring: Nicole Kidman, Liev Schreiber, Jack Reynor

Creator: Jenna Lamia

Rating: 3/5

While you're here
'I Want You Back'

Director:Jason Orley

Stars:Jenny Slate, Charlie Day

Rating:4/5

The specs

Engine: 3.8-litre, twin-turbo V8

Transmission: eight-speed automatic

Power: 582bhp

Torque: 730Nm

Price: Dh649,000

On sale: now  

Also on December 7 to 9, the third edition of the Gulf Car Festival (www.gulfcarfestival.com) will take over Dubai Festival City Mall, a new venue for the event. Last year's festival brought together about 900 cars worth more than Dh300 million from across the Emirates and wider Gulf region – and that first figure is set to swell by several hundred this time around, with between 1,000 and 1,200 cars expected. The first day is themed around American muscle; the second centres on supercars, exotics, European cars and classics; and the final day will major in JDM (Japanese domestic market) cars, tuned vehicles and trucks. Individuals and car clubs can register their vehicles, although the festival isn’t all static displays, with stunt drifting, a rev battle, car pulls and a burnout competition.

RESULTS

Light Flyweight (48kg): Alua Balkibekova (KAZ) beat Gulasal Sultonalieva (UZB) by points 4-1.

Flyweight (51kg): Nazym Kyzaibay (KAZ) beat Mary Kom (IND) 3-2.

Bantamweight (54kg): Dina Zholaman (KAZ) beat Sitora Shogdarova (UZB) 3-2.

Featherweight (57kg): Sitora Turdibekova (UZB) beat Vladislava Kukhta (KAZ) 5-0.

Lightweight (60kg): Rimma Volossenko (KAZ) beat Huswatun Hasanah (INA) KO round-1.

Light Welterweight (64kg): Milana Safronova (KAZ) beat Lalbuatsaihi (IND) 3-2.

Welterweight (69kg): Valentina Khalzova (KAZ) beat Navbakhor Khamidova (UZB) 5-0

Middleweight (75kg): Pooja Rani (IND) beat Mavluda Movlonova (UZB) 5-0.

Light Heavyweight (81kg): Farida Sholtay (KAZ) beat Ruzmetova Sokhiba (UZB) 5-0.

Heavyweight (81 kg): Lazzat Kungeibayeva (KAZ) beat Anupama (IND) 3-2.

The biog

Date of birth: 27 May, 1995

Place of birth: Dubai, UAE

Status: Single

School: Al Ittihad private school in Al Mamzar

University: University of Sharjah

Degree: Renewable and Sustainable Energy

Hobby: I enjoy travelling a lot, not just for fun, but I like to cross things off my bucket list and the map and do something there like a 'green project'.

UAE tour of Zimbabwe

All matches in Bulawayo
Friday, Sept 26 – UAE won by 36 runs
Sunday, Sept 28 – Second ODI
Tuesday, Sept 30 – Third ODI
Thursday, Oct 2 – Fourth ODI
Sunday, Oct 5 – First T20I
Monday, Oct 6 – Second T20I

Women%E2%80%99s%20T20%20World%20Cup%20Qualifier
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UAE jiu-jitsu squad

Men: Hamad Nawad and Khalid Al Balushi (56kg), Omar Al Fadhli and Saeed Al Mazroui (62kg), Taleb Al Kirbi and Humaid Al Kaabi (69kg), Mohammed Al Qubaisi and Saud Al Hammadi (70kg), Khalfan Belhol and Mohammad Haitham Radhi (85kg), Faisal Al Ketbi and Zayed Al Kaabi (94kg)

Women: Wadima Al Yafei and Mahra Al Hanaei (49kg), Bashayer Al Matrooshi and Hessa Al Shamsi (62kg)

Updated: March 10, 2022, 9:16 AM