Anyone travelling on Emirates between May 1 and September 30 should remember to keep hold of their boarding pass, as it's more than simply a way to get on the flight.
For five months, boarding passes will also unlock a whole host of discounts and deals throughout Dubai as the airline has unveiled its My Emirates Pass summer promotion.
Customers can show their boarding pass and a valid form of identification at hundreds of retail, leisure and dining outlets for a number of discounts.
During May, anyone landing in Dubai with Emirates can also enjoy a free Dubai Marina Cruise. No pre-booking is necessary, as travellers can simply show a boarding pass, either digital or printed, at Tour Dubai's Marina Sightseeing Cruise ticketing counter on the day between 10am and 4pm.
Hundreds of stores, spas, restaurants, hotels, salons and attractions are participating in the promotion throughout the summer.
For example, various offers are available at top designer brands and stores, such as Harvey Nichols, Calvin Klein, Moschino and Tommy Hilfiger, as well as high-street favourites such as Bath & Body Works.
Discounts of between 10 per cent and 30 per cent on services and treatments are being offered at spas, salons and beauty parlours across the city, including Rossano Ferretti Salon and Armani Spa.
Get discounts or buy-one-get-one-free on tickets for La Perle, a Dubai Creek Dhow Cruise, The Green Planet and At The Top in Burj Khalifa, to name a few.
Other participating attractions include Aquaventure at Atlantis, The Palm, IMG World of Adventure and Arabian Adventures.
Participating restaurants include Belgian Cafe, Urth Caffe, Boca, Nomad, Double Decker, Giraffe and La Tablita. Various discounts are being offered at each venue, including deals on the total bill or select dishes.
For a full list of offers available, click here.
30 things to do during Eid Al Fitr in Abu Dhabi, Dubai, Sharjah and more — in pictures:
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A new hot-air ballooning experience has launched in Ras Al Khaimah in time for Eid Al Fitr. Photo: RAK Airventure -
Visit Dubai's Global Village during Eid Al Fitr as it closes for the summer on May 7. Chris Whiteoak / The National -
Time Out Market Dubai will feature live music during Eid Al Fitr. Photo: Time Out Market -
Enjoy the colourful spectacle of more than 150 million flowers before the season ends at Dubai Miracle Garden on Sunday, May 15. Antonie Robertson / The National -
There will be a new Burj Khalifa light show and a new Dubai Fountain show to celebrate the end of Ramadan. Pawan Singh / The National -
The Pods opens on May 1 at Bluewaters Island. Photo: The Pods -
Musical 'Umm Kulthum and the Golden Era' will make its regional premiere on May 3, after being launched with a one-off show at the London Palladium in the West End in 2020. Photo: Dubai Opera -
The Pointe on Palm Jumeirah will mark Eid with a fountain show and a fireworks display on the first day of Eid Al Fitr, May 2, at 9pm. Chris Whiteoak / The National -
Head to the Coca-Cola Arena for the one-two electro house punch of Afrojack and Steve Aoki. Getty Images for Mdlbeast Soundstorm -
Until May 4, visitors can enjoy a variety of activities as they shop for fresh food at Waterfront Market, including a tanoura dance performance, and Arabic coffee and sweets served in a traditional majlis. Chris Whiteoak / The National -
Cultural sites in Al Ain will celebrate Eid with special Al Ayyala and Al Harbiya traditional performances at Al Ain Palace Museum and Al Ain Oasis. Khushnum Bhandari / The National -
Visit the theme parks on Yas Island for family-friendly Eid entertainment as live Al Ayyala dancers will be present at all the attractions. Silvia Razgova / The National -
Amr Diab will make his concert debut at Yas Island's Etihad Arena on May 3. Getty Images for Mdlbeast Soundstorm -
The Abu Dhabi Edition is hosting its first vegan brunch. Photo: Edition Hotels / Marriott -
A Tyrannosaurus rex called Stan — the most expensive fossil to be sold at auction — is on display at Manarat Al Saadiyat. EPA -
Al Ain Oasis was the first Unesco World Heritage Site in the UAE, and is a beautiful spot to while away a few hours under the shade of thousands of date palms. Department of Culture and Tourism - Abu Dhabi -
Enjoy a day in the sunshine at Cove Beach Abu Dhabi. The beach club will have live DJs playing from 1pm until 4pm on Monday and Tuesday, which will provide the soundtrack to brunch inside at Two.0 restaurant. -
On the first day of Eid Al Fitr, there will be a sound and light show at Qasr Al Watan. Victor Besa / The National -
Home to a huge and varied array of Arabian wildlife, the centre in Sharjah remains a hidden gem. Reem Mohammed / The National -
You don't have to spend money to check out this eerie "ghost town" of Al Madam in Sharjah, just a hardy 4x4 to cross the terrain. Photo: Mohammad Azizi -
For the Eid Al Fitr holiday, entry to the Mleiha Archaeological Centre is free for adults and children. Photo: National Geographic -
Opened in February, the sprawling Sharjah Safari park covers an area of eight square kilometres in Al Bridi Nature Reserve in the city of Al Dhaid, Sharjah. Antonie Robertson / The National -
Suwaidi Pearls in Ras Al Khaimah hosts regular tours teaching visitors about the history of pearl diving. Pawan Singh / The National -
Try kayaking in the Al Zorah Nature Reserve, Ajman. Photo: The Luxury Collection -
French Riviera Dubai has a sharing breakfast menu on offer during Eid Al Fitr. Photo: Instagram / @frenchrivieradubai -
'Physiognomy, Land and Territory' by Emirati multidisciplinary artist Ahmad Al Dhaheri is available to see at Louvre Abu Dhabi until May 15 and as part of the Eid programme. Photo: Louvre Abu Dhabi
