In February 2008, the Premier League announced the latest scheme in its long-running plan for global domination.
By taking matches elsewhere, they thought, they could appeal to far-off fans and expand the brand. The 39th game brought a backlash from supporters and Fifa alike. The proposal had to be shelved.
Some three-and-a-half years later, however, the division will leave English soil in altogether less controversial fashion. When Wigan Athletic line up at the Liberty Stadium on August 20, the Premier League will be in its most westerly venue to date: not, say, Seattle, but Swansea. Asia, Africa and America remain uncharted territories, but Wales will not be.
"I'm so happy for the people of Swansea and Wales as a whole," Brendan Rodgers, Swansea City's manager, said. "The Premier League will be a better place with Swansea in it. It's part of a great journey Swansea are on."
For much of the past three decades, the eventual destination has appeared unpleasant. In 1985, the club was due to be liquidated, only for the High Court to revoke their decision. Eighteen years later, Swansea were 90 minutes from going out of the Football League.
After staring into the abyss in 2003, Swansea reached their promised land in 2011. If there is a recent tradition of outsiders, whether it be Hull City, Burnley or Blackpool, being promoted to the top flight, Swansea are underdogs in more ways than one.
Their story cannot be told in isolation. The arrival of the first Welsh representatives in the Premier League had long been predicted; it was just that the anticipated arrivals were Cardiff. They monopolised the limelight in the revival of the game in the principality.
As recently as 1998/99, both they and Swansea were in the fourth tier but, in a region regenerated by devolution, Cardiff appeared the beneficiaries. The capital was chosen to host the Welsh Assembly, while the Millennium Stadium staged cup finals. Swansea, some 45 miles further away from England, seemed an afterthought.
"I think people think Wales stops at Cardiff," Rodgers said. His team have proved otherwise.
Yet this is a place with a footballing pedigree. Only one Welsh team has played in the World Cup finals and, of the 11 who faced Brazil in the 1958 quarter-finals, three were Swansea players, while two others had a past and future there. Absent through injury was arguably Wales' greatest footballer, the Swansea-born John Charles.
They also, albeit briefly, produced probably Wales' greatest club side. After a meteoric rise, encompassing three promotions in four seasons, Swansea's topped the table as late as March 1982, in their inaugural season in the old Division 1. John Toshack's team eventually finished sixth but their subsequent slide was swift.
Swansea's second coming dates back to their days in the depths. They are a genuine rarity, a club that has progressed under five successive managers: Brian Flynn, Kenny Jackett, Roberto Martinez, Paulo Sousa and now Rodgers.
The 2005 move to the 20,532-capacity Liberty Stadium was one of the catalysts. Another was the 2007 appointment of Martinez, a former Swansea captain. The Spaniard proved an amiable revolutionary, implementing a short-passing game and a 4-2-3-1 formation.
When Martinez moved to Wigan, Swansea kept his ethos. "It was about building," said Rodgers, who replaced Sousa last summer. "I wasn't having to create. They played a system. The club was clever: they understand the type of manager they want. Nine out of 10 managers wouldn't suit the Swansea way. It's a bit like the Barcelona way: they have a method."
Spanish football is a major influence on Rodgers; his side are nicknamed "Swanselona". It is understandable. "Nine times out of 10, if we make a certain number of passes we will win the game," Rodgers said. Last season they averaged 526 passes and 61 per cent of possession: not quite the statistics compiled by Xavi and co, but uncommon in the Championship.
Elevation came via the play-offs, a 4-2 win against Reading sealed by one of Rodgers' recruits. Formerly the youth and reserve team manager under Jose Mourinho at Chelsea, the Northern Irishman worked with a promising winger at Stamford Bridge. When Scott Sinclair's career stalled there, Rodgers paid an initial £500,000 (Dh3m) to take him to Swansea. That fee was repaid many times over when Sinclair's debut year in Wales brought 27 goals, including a play-off final hat-trick at Wembley.
With a club record signing, the £3.5m striker, Danny Graham to bolster the forward line, Rodgers said: "We look to be creative and attack, but it has to be with tactical discipline. There's substance to us. It's not just about style, there's steel there too."
It will be required. "I read somewhere that there's more chance of seeing Elvis alive than seeing us stay in the Premier League," Rodgers said. After the threats of liquidation and humiliation, however, this could never be Swansea's Heartbreak Hotel.
sport@thenational.ae
Real estate tokenisation project
Dubai launched the pilot phase of its real estate tokenisation project last month.
The initiative focuses on converting real estate assets into digital tokens recorded on blockchain technology and helps in streamlining the process of buying, selling and investing, the Dubai Land Department said.
Dubai’s real estate tokenisation market is projected to reach Dh60 billion ($16.33 billion) by 2033, representing 7 per cent of the emirate’s total property transactions, according to the DLD.
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The White Lotus: Season three
Creator: Mike White
Starring: Walton Goggins, Jason Isaacs, Natasha Rothwell
Rating: 4.5/5
GAC GS8 Specs
Engine: 2.0-litre 4cyl turbo
Power: 248hp at 5,200rpm
Torque: 400Nm at 1,750-4,000rpm
Transmission: 8-speed auto
Fuel consumption: 9.1L/100km
On sale: Now
Price: From Dh149,900
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Wydad 2 Urawa 3
Wydad Nahiri 21’, Hajhouj 90'
Urawa Antonio 18’, 60’, Kashiwagi 26’
UAE currency: the story behind the money in your pockets
Killing of Qassem Suleimani
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Our legal columnist
Name: Yousef Al Bahar
Advocate at Al Bahar & Associate Advocates and Legal Consultants, established in 1994
Education: Mr Al Bahar was born in 1979 and graduated in 2008 from the Judicial Institute. He took after his father, who was one of the first Emirati lawyers
Killing of Qassem Suleimani
UPI facts
More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions
Building boom turning to bust as Turkey's economy slows
Deep in a provincial region of northwestern Turkey, it looks like a mirage - hundreds of luxury houses built in neat rows, their pointed towers somewhere between French chateau and Disney castle.
Meant to provide luxurious accommodations for foreign buyers, the houses are however standing empty in what is anything but a fairytale for their investors.
The ambitious development has been hit by regional turmoil as well as the slump in the Turkish construction industry - a key sector - as the country's economy heads towards what could be a hard landing in an intensifying downturn.
After a long period of solid growth, Turkey's economy contracted 1.1 per cent in the third quarter, and many economists expect it will enter into recession this year.
The country has been hit by high inflation and a currency crisis in August. The lira lost 28 per cent of its value against the dollar in 2018 and markets are still unconvinced by the readiness of the government under President Recep Tayyip Erdogan to tackle underlying economic issues.
The villas close to the town centre of Mudurnu in the Bolu region are intended to resemble European architecture and are part of the Sarot Group's Burj Al Babas project.
But the development of 732 villas and a shopping centre - which began in 2014 - is now in limbo as Sarot Group has sought bankruptcy protection.
It is one of hundreds of Turkish companies that have done so as they seek cover from creditors and to restructure their debts.
When is VAR used?
• Goals
• Penalty decisions
• Direct red-card incidents
• Mistaken identity
Key facilities
- Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
- Premier League-standard football pitch
- 400m Olympic running track
- NBA-spec basketball court with auditorium
- 600-seat auditorium
- Spaces for historical and cultural exploration
- An elevated football field that doubles as a helipad
- Specialist robotics and science laboratories
- AR and VR-enabled learning centres
- Disruption Lab and Research Centre for developing entrepreneurial skills