Braun Strowman in action during the WWE's tour of Abu Dhabi in December. The company have now signed a 10-year deal to tour Saudi Arabia. Khushnum Bhandari / The National
Braun Strowman in action during the WWE's tour of Abu Dhabi in December. The company have now signed a 10-year deal to tour Saudi Arabia. Khushnum Bhandari / The National
Braun Strowman in action during the WWE's tour of Abu Dhabi in December. The company have now signed a 10-year deal to tour Saudi Arabia. Khushnum Bhandari / The National
Braun Strowman in action during the WWE's tour of Abu Dhabi in December. The company have now signed a 10-year deal to tour Saudi Arabia. Khushnum Bhandari / The National

WWE set to increase presence in the Middle East with 10-year deal for shows in Saudi Arabia


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The Middle East has become a popular venue for the WWE in recent years and that is set to continue with the news that a deal has been struck with Saudi Arabia's top sports authority for the sports entertainment company to hold shows in the country for the next 10 years.

The WWE has held a number of events in both the UAE and Saudi Arabia in the past six years, with the first WWE show in Riyadh held in 2014, with superstars competing including John Cena, Seth Rollins, Roman Reigns and Dolph Ziggler performed.

Turki Al-Sheikh, Chairman of the Saudi General Sports Authority, signed a deal with Vince McMahon, the WWE owner and chairman, in Riyadh this week according to the Saudi Press Agency.

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Details of the arrangement are yet to be announced but, given the demands of the WWE scheduling, they will be touring Saudi Arabia, and possibly the Middle East as a whole, once a year for the next decade.

The WWE have held shows in the UAE since 2012, with four events in Abu Dhabi, most recently in December, and one in April 2016 in Dubai.

The December tour, which was made up of two nights at the International Tennis Stadium at Zayed Sports City, saw history made with the first WWE women's match in the UAE as Raw women's champion Alexa Bliss defended her title against Sasha Banks.

The WWE also have begun looking to the Middle East for talent in the ring as well.

Dubai-based Jordanian Shadia Bseiso became the first woman signed from the Middle East last autumn after impressing in a try-out in Dubai in April, and she began training at the WWE's Performance Centre in Orlando in January.

Also training at the Performance Centre is Nasser Alruwayeh, who is the first person from Kuwait to be on the WWE's books.

The WWE is currently preparing for its biggest international event, WrestleMania 34, which this year takes place at the Mercedes-Benz Superdome in New Orleans on April 8.

Company profile

Name: Oulo.com

Founder: Kamal Nazha

Based: Dubai

Founded: 2020

Number of employees: 5

Sector: Technology

Funding: $450,000

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Director: Scott Cooper

Starring: Jeremy Allen White, Odessa Young, Jeremy Strong

Rating: 4/5

Sinopharm vaccine explained

The Sinopharm vaccine was created using techniques that have been around for decades. 

“This is an inactivated vaccine. Simply what it means is that the virus is taken, cultured and inactivated," said Dr Nawal Al Kaabi, chair of the UAE's National Covid-19 Clinical Management Committee.

"What is left is a skeleton of the virus so it looks like a virus, but it is not live."

This is then injected into the body.

"The body will recognise it and form antibodies but because it is inactive, we will need more than one dose. The body will not develop immunity with one dose," she said.

"You have to be exposed more than one time to what we call the antigen."

The vaccine should offer protection for at least months, but no one knows how long beyond that.

Dr Al Kaabi said early vaccine volunteers in China were given shots last spring and still have antibodies today.

“Since it is inactivated, it will not last forever," she said.

VEZEETA PROFILE

Date started: 2012

Founder: Amir Barsoum

Based: Dubai, UAE

Sector: HealthTech / MedTech

Size: 300 employees

Funding: $22.6 million (as of September 2018)

Investors: Technology Development Fund, Silicon Badia, Beco Capital, Vostok New Ventures, Endeavour Catalyst, Crescent Enterprises’ CE-Ventures, Saudi Technology Ventures and IFC