Lewis Hamilton, left, and Jenson Button and compare pictures at the launch of the McLaren-Mercedes MP4-25 Formula One car at Newbury yesterday. The pair will go head-to-head for the same team this season.
Lewis Hamilton, left, and Jenson Button and compare pictures at the launch of the McLaren-Mercedes MP4-25 Formula One car at Newbury yesterday. The pair will go head-to-head for the same team this seaShow more

Button and rival Hamilton begin their sparring



Jenson Button and Lewis Hamilton, the all-British line-up at McLaren-Mercedes, have pledged to fight fair in their battle to be crowned world champion at the end of the season. The McLaren duo took the wrapping off the team's 2010 car, the radical-looking MP4-25, in England yesterday, which will be driven for the first time in Valencia on Monday.

Team boss Martin Whitmarsh insisted Button, the world champion, would get equal billing with Hamilton, despite the fact the 2008 title winner is now in his fourth season at the team. And Button, who has joined the team from Brawn GP, described the challenge of fighting Hamilton for McLaren supremacy and the world title as the "ultimate challenge". "I'm excited, the most excited I've ever been going into a season," said the 30-year-old."It's a massive challenge to defend a world title and to beat a driver of Lewis' calibre but that's what I'm setting out to do. We'll both be going all out to win every race and be world champion but we'll do it fairly."

Hamilton dismissed suggestions that as McLaren's established driver he would get preferential treatment from the season-opening grand prix in Bahrain on March 14. "What you guys need to remember is that Jenson's the world champion," said the 24-year-old. "What he achieved last year was fantastic. To be on the same team as him and with us both having been world champions it's the perfect partnership."

Hamilton insisted he had no desire for a repeat of the fractious relationship he endured with former teammate Fernando Alonso during his rookie year in 2007 and said he would take a different approach alongside Button. Hamilton said: "We need to work together as a team. In 2007, we [he and Alonso] didn't work together well enough in some cases. You need to understand the need to work together to push the team forward. We want to beat each other fairly and squarely; we want to win the constructors' and one of us to win the drivers' championship."

McLaren suffered one of their worst starts to a season in the team's history as they scored only 14 points in the first nine races of last season. In the end, the team turned the MP4-24 from a woefully uncompetitive car to become a race winner in Hungary and Singapore for Hamilton. After seeing this year's car for the first time, which features a new high shark-fin engine cover, Hamilton said he was confident it would be much improved on 2009. "The car looks completely different to last year's car," he said. "I can't wait to get on the track with it and I'm sure it's going to handle completely differently to last year's car."

McLaren are among the favourites to win both the constructors' and drivers' crown but look likely to face opposition from Red Bull, Ferrari and a Brawn team rebranded as Mercedes and with Michael Schumacher at the wheel. Hamilton admitted he was relishing the opportunity to take on the seven-time world champion. "I was lucky enough to be on track with him a couple of times in tests and it was great to see the Schumacher Ferrari then," he said. "I'm looking forward to either seeing him in my wing mirrors or in front of me on the road."

sports@thenational.ae

KEY DATES IN AMAZON'S HISTORY

July 5, 1994: Jeff Bezos founds Cadabra Inc, which would later be renamed to Amazon.com, because his lawyer misheard the name as 'cadaver'. In its earliest days, the bookstore operated out of a rented garage in Bellevue, Washington

July 16, 1995: Amazon formally opens as an online bookseller. Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought becomes the first item sold on Amazon

1997: Amazon goes public at $18 a share, which has grown about 1,000 per cent at present. Its highest closing price was $197.85 on June 27, 2024

1998: Amazon acquires IMDb, its first major acquisition. It also starts selling CDs and DVDs

2000: Amazon Marketplace opens, allowing people to sell items on the website

2002: Amazon forms what would become Amazon Web Services, opening the Amazon.com platform to all developers. The cloud unit would follow in 2006

2003: Amazon turns in an annual profit of $75 million, the first time it ended a year in the black

2005: Amazon Prime is introduced, its first-ever subscription service that offered US customers free two-day shipping for $79 a year

2006: Amazon Unbox is unveiled, the company's video service that would later morph into Amazon Instant Video and, ultimately, Amazon Video

2007: Amazon's first hardware product, the Kindle e-reader, is introduced; the Fire TV and Fire Phone would come in 2014. Grocery service Amazon Fresh is also started

2009: Amazon introduces Amazon Basics, its in-house label for a variety of products

2010: The foundations for Amazon Studios were laid. Its first original streaming content debuted in 2013

2011: The Amazon Appstore for Google's Android is launched. It is still unavailable on Apple's iOS

2014: The Amazon Echo is launched, a speaker that acts as a personal digital assistant powered by Alexa

2017: Amazon acquires Whole Foods for $13.7 billion, its biggest acquisition

2018: Amazon's market cap briefly crosses the $1 trillion mark, making it, at the time, only the third company to achieve that milestone

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