Missing in action: the real Reggie Bush



The Super Bowl media was its usual mass of bodies trying to get quotes out of the Indianapolis Colts and New Orleans Saints players. When I looked over at the Saints running back Reggie Bush's booth, I noticed that the crowd around him was even bigger than those surrounding established NFL stars such as quarterbacks Peyton Manning and Drew Brees. Why is something of a mystery; we are all still waiting for the college version of Reggie Bush to show up.

Four years ago at the University of Southern California (USC), Bush was by far the most exciting player in college football. He was a blur of a running back who dominated almost every game he played in. He put moves on defenders in the open field that left your mouth hanging open on a regular basis. He was so good that the Saints drafted him No 2 overall in the 2006 NFL entry draft. With his speed and movement, Bush was supposed to take the NFL by storm, but it has not panned out that way.

He has never rushed for 1,000 yards in any of his four seasons and even though the Saints do use him a lot as a receiver, his number of catches has dropped each year. Worse yet is that Bush has not been the big play, break-away threat the Saints pay US$30 million (Dh110m) for. Occasionally Bush will revive the jitterbugging style that won him a Heisman Trophy as the most valuable college player, but occasionally is not enough for the money he is paid and the media attention he gets.

What Bush has been best known for is his relationship with Kim Kardashian of "reality" television fame. I seem to see Bush on entertainment shows and in tabloid pages more than I see him in the end zone scoring points for the Saints, and at media day during the pre-Super Bowl hoopla he was asked how he would look at his first four NFL seasons. "I haven't lived up to the expectations that I set for myself," he admitted.

"I expected the Super Bowl every year, the Pro Bowl every year. But I know hard work will pay off and the results will come." Bush's quarterback Brees also had to fend off questions about the less-than-stellar performances of his running back. "The sky's the limit for Reggie Bush," he said. "I think he can continue to get a lot better. He's one of the most talented players in the NFL. "Just seeing that Arizona game [in the Saints' first play-off match when Bush scored two touchdowns], very complete, probably one of the most impressive performances I've seen from him since he's been here.

"I think he wants to continue to build on that." I know it must seem as though I am piling the negatives on Bush for his mediocre career thus far. Bush and Brees might be right in their contention that Bush's best days are ahead of him. But to that I say: how many running backs get better as they get older? Is Bush going to get faster in his late 20s? If so I would like to know what he eats, I could use some of that.

Bush can shut up all his critics this Sunday in the Super Bowl versus the Colts. If he can have a career game on this worldwide stage, the criticism of his first four seasons will be more than tempered. And all the Saints fans who feel they did not get all they expected in Bush, will celebrate him endlessly if he leads New Orleans to their long-awaited first NFL championship. @Email:sports@thenational.ae

COMPANY PROFILE
Name: Kumulus Water
 
Started: 2021
 
Founders: Iheb Triki and Mohamed Ali Abid
 
Based: Tunisia 
 
Sector: Water technology 
 
Number of staff: 22 
 
Investment raised: $4 million 

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Klopp at the Kop

Matches 68; Wins 35; Draws 19; Losses 14; Goals For 133; Goals Against 82

  • Eighth place in Premier League in 2015/16
  • Runners-up in Europa League in 2016
  • Runners-up in League Cup in 2016
  • Fourth place in Premier League in 2016/17

Cracks in the Wall

Ben White, Pluto Press 

COMPANY%20PROFILE
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Revibe%20%0D%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202022%0D%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Hamza%20Iraqui%20and%20Abdessamad%20Ben%20Zakour%20%0D%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20UAE%20%0D%3Cbr%3E%3Cstrong%3EIndustry%3A%3C%2Fstrong%3E%20Refurbished%20electronics%20%0D%3Cbr%3E%3Cstrong%3EFunds%20raised%20so%20far%3A%3C%2Fstrong%3E%20%2410m%20%0D%3Cbr%3E%3Cstrong%3EInvestors%3A%20%3C%2Fstrong%3EFlat6Labs%2C%20Resonance%20and%20various%20others%0D%3C%2Fp%3E%0A
Our family matters legal consultant

Name: Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

The advice provided in our columns does not constitute legal advice and is provided for information only. Readers are encouraged to seek independent legal advice. 

Volvo ES90 Specs

Engine: Electric single motor (96kW), twin motor (106kW) and twin motor performance (106kW)

Power: 333hp, 449hp, 680hp

Torque: 480Nm, 670Nm, 870Nm

On sale: Later in 2025 or early 2026, depending on region

Price: Exact regional pricing TBA

Founders: Abdulmajeed Alsukhan, Turki Bin Zarah and Abdulmohsen Albabtain.

Based: Riyadh

Offices: UAE, Vietnam and Germany

Founded: September, 2020

Number of employees: 70

Sector: FinTech, online payment solutions

Funding to date: $116m in two funding rounds  

Investors: Checkout.com, Impact46, Vision Ventures, Wealth Well, Seedra, Khwarizmi, Hala Ventures, Nama Ventures and family offices

Formula Middle East Calendar (Formula Regional and Formula 4)
Round 1: January 17-19, Yas Marina Circuit – Abu Dhabi
 
Round 2: January 22-23, Yas Marina Circuit – Abu Dhabi
 
Round 3: February 7-9, Dubai Autodrome – Dubai
 
Round 4: February 14-16, Yas Marina Circuit – Abu Dhabi
 
Round 5: February 25-27, Jeddah Corniche Circuit – Saudi Arabia
How to watch Ireland v Pakistan in UAE

When: The one-off Test starts on Friday, May 11
What time: Each day’s play is scheduled to start at 2pm UAE time.
TV: The match will be broadcast on OSN Sports Cricket HD. Subscribers to the channel can also stream the action live on OSN Play.