Chelsea are in need of a new striker. But it has always felt as though Chelsea have required a new striker during the past decade - except when Didier Drogba and Diego Costa were scoring regularly.
The problems for the London club arose when those two needed replacing, or a reliable back up was necessary, and the investments made simply didn't result in value for money.
They find themselves in that position again having fallen 13 points behind Premier League leaders Liverpool, and with senior attackers Alvaro Morata and Olivier Giroud both regarded as lacking the necessary firepower to take the team any higher.
The short-term answer appears to be Juventus striker Gonzalo Higuain, the 31-year-old currently on a season-long loan at AC Milan from Juventus, where he was deemed surplus to requirements in the summer after Cristiano Ronaldo's arrival from Real Madrid.
He isn't exactly in the best form himself, having scored just once in his past 12 matches though he has had a prolific career.
He was left on the bench for the Italian Super Cup final in Saudi Arabia last week, which Juventus won 1-0.
And he was set to be left out completely from Milan's squad for their Monday night fixture against Genoa.
"I accept his decision," said manager Gennaro Gattuso. "Surely he could have done more and maybe we could have helped him fit in better.
"I want to be honest with you all. We had a poor training session today due to all these rumours. We spoke after the training session and I did not consider him ready for this game."
Should Higuain join Chelsea, which looks inevitable, he will link up once again with manager Maurizio Sarri, for whom he played under at Napoli and scored a record 36 league goals in the 2015-16 season.
His goalscoring record is fantastic, having notched more than a century at Real Madrid and better than one in two at Juventus. He has, however, been accused of struggling in the biggest matches, including the World Cup last summer where he failed to score.
Chelsea fans are no strangers to struggling strikers, having witnessed many hapless displays during the past decades from hundreds of millions of pounds worth of talent - most notably Andrei Shevchenko and Fernando Torres.
Check out the slideshow at the top of all of Chelsea's main striking options from the past decade and how they rated.
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