Juventus have revealed the first ever football shirt to feature traditional Arabic calligraphy, and it will worn at the Italian Super Cup in Riyadh.
Juve stars Cristiano Ronaldo, Paulo Dybala and Matthijs de Ligt are hoping to secure back-to-back Italian Super Cup wins, having picked up the trophy last year at the King Abdullah Sports City Stadium in Jeddah with victory over AC Milan.
The Serie A champions face Coppa Italia winners Lazio on Sunday, December 22, at the King Saud University Stadium.
And they will be sporting a new look with the Adidas shirt designed in collaboration with Saudi-Moroccan calligraphy artist, Shaker Kashgari.
The limited-edition jersey is a celebration of Arabic culture. Inside each number is a traditional Arabic calligraphy design that spells out the word ‘Juventus’, with each player’s name also written in Arabic text.
Football fans in Saudi Arabia will be able to purchase their Juventus jersey with the bespoke design at Adidas stores in Riyadh and Jeddah until December 31.
“Arabic culture is rooted in pride and passion, the same traits that unite football clubs, players and fans across the globe,” said artist Shaker Kashgari.
“Calligraphy is one of the oldest Arabic traditions, while football is playing an increasingly bigger role in our society - this design brings the two together. Juventus have a beautiful history with culture at the heart; what better way to celebrate that than through traditional art.”
Giorgio Ricci, Juventus Chief Revenue Officer, said: “Through this choice we want to pay tribute to a traditional art form. With this, Juventus proves to be, once again, close to their fans from all over the world, while surprising with a single jersey. The collaboration with the great artist, Shaker Kashgari, makes an important appointment like the Italian Super Cup even more special.”
