Newcastle boss Eddie Howe has told his players to relish the quest for a top-four finish 12 months after their successful battle for Premier League survival.
The Magpies head into Sunday's home clash with Manchester United sitting in fifth place, two places and three points behind the visitors with 12 games remaining.
It is a far cry from the situation in which they found themselves at the same stage of the last campaign, when they went into the run-in with just 28 points banked - and 16 of those from the previous six games - and their top-flight status by no means secure.
Asked if he could enjoy the challenge, Howe said: "It's certainly the better place to be than the other way around. I have to enjoy these moments and will try to enjoy.
"I love training, so I enjoy that part of it and yes, why not? Let's try to enjoy it and relish every moment and embrace the challenge rather than in any way fear where we are.
"We are where we are on merit at the moment and we want more.
"When you're battling relegation you know there's a lot at stake - there's people's futures at stake, there are jobs of staff who rely on you to stay in the division, so you're playing for other people's futures, your own future and you realise the consequences of relegation.
"When you're in this position, the pressure is just as intense, but in a slightly different way. Expectations rise and you try to keep up with that demand when you're winning games.
"The pressure doesn't feel any different when you're sat in this seat."
Victory this weekend would see the Magpies surpass last season's points total of 49 with 11 games to go - they currently sit on 47 - and that would represent a significant achievement, although Howe and his staff are judging progress by a range of indicators rather than that alone.
He said: "I would say it would be the most important one. The points, ultimately, are what you play for.
"The game has gone statistic-mad, really, because we're inundated with lots of data, lots of indicators of performance, lots of comparisons with us and other teams, so we use those as good markers for where we need to improve, areas that we're really strong at.
"Statistically across the board, we've seen a big improvement from last year to this. Of course the challenge for us is to continue that as we move forward.
"The big thing that I had was we need to improve every aspect of our performance, as I say, using the data that we have. We've achieved that, then you hope that turns into points - but that is not always the case."
Meanwhile, Erik ten Hag expects Marcus Rashford to be fit for Manchester United's trip to Newcastle on Sunday after the forward missed England's recent internationals due to injury.
Rashford withdrew from the England squad for their Euro 2024 qualifiers against Italy and Ukraine after suffering an unspecified knock during United's FA Cup quarter-final win over Fulham.
THE SPECS
Engine: Four-cylinder 2.5-litre
Transmission: Seven-speed auto
Power: 165hp
Torque: 241Nm
Price: Dh99,900 to Dh134,000
On sale: now
US tops drug cost charts
The study of 13 essential drugs showed costs in the United States were about 300 per cent higher than the global average, followed by Germany at 126 per cent and 122 per cent in the UAE.
Thailand, Kenya and Malaysia were rated as nations with the lowest costs, about 90 per cent cheaper.
In the case of insulin, diabetic patients in the US paid five and a half times the global average, while in the UAE the costs are about 50 per cent higher than the median price of branded and generic drugs.
Some of the costliest drugs worldwide include Lipitor for high cholesterol.
The study’s price index placed the US at an exorbitant 2,170 per cent higher for Lipitor than the average global price and the UAE at the eighth spot globally with costs 252 per cent higher.
High blood pressure medication Zestril was also more than 2,680 per cent higher in the US and the UAE price was 187 per cent higher than the global price.
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Pots for the Asian Qualifiers
Pot 1: Iran, Japan, South Korea, Australia, Qatar, United Arab Emirates, Saudi Arabia, China
Pot 2: Iraq, Uzbekistan, Syria, Oman, Lebanon, Kyrgyz Republic, Vietnam, Jordan
Pot 3: Palestine, India, Bahrain, Thailand, Tajikistan, North Korea, Chinese Taipei, Philippines
Pot 4: Turkmenistan, Myanmar, Hong Kong, Yemen, Afghanistan, Maldives, Kuwait, Malaysia
Pot 5: Indonesia, Singapore, Nepal, Cambodia, Bangladesh, Mongolia, Guam, Macau/Sri Lanka
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Living in...
This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
Our legal columnist
Name: Yousef Al Bahar
Advocate at Al Bahar & Associate Advocates and Legal Consultants, established in 1994
Marital status: Single
Education: Mr Al Bahar was born in 1979 and graduated in 2008 from the Judicial Institute. He took after his father, who was one of the first Emirati lawyers
UAE currency: the story behind the money in your pockets
Poacher
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Killing of Qassem Suleimani
Springtime in a Broken Mirror,
Mario Benedetti, Penguin Modern Classics
GAC GS8 Specs
Engine: 2.0-litre 4cyl turbo
Power: 248hp at 5,200rpm
Torque: 400Nm at 1,750-4,000rpm
Transmission: 8-speed auto
Fuel consumption: 9.1L/100km
On sale: Now
Price: From Dh149,900
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MATCH INFO
Rugby World Cup (all times UAE)
Third-place play-off: New Zealand v Wales, Friday, 1pm
Final: England v South Africa, Saturday, 1pm
8 UAE companies helping families reduce their carbon footprint
Greenheart Organic Farms
This Dubai company was one of the country’s first organic farms, set up in 2012, and it now delivers a wide array of fruits and vegetables grown regionally or in the UAE, as well as other grocery items, to both Dubai and Abu Dhabi doorsteps.
www.greenheartuae.com
Modibodi
Founded in Australia, Modibodi is now in the UAE with waste-free, reusable underwear that eliminates the litter created by a woman’s monthly cycle, which adds up to approximately 136kgs of sanitary waste over a lifetime.
www.modibodi.ae
The Good Karma Co
From brushes made of plant fibres to eco-friendly storage solutions, this company has planet-friendly alternatives to almost everything we need, including tin foil and toothbrushes.
www.instagram.com/thegoodkarmaco
Re:told
One Dubai boutique, Re:told, is taking second-hand garments and selling them on at a fraction of the price, helping to cut back on the hundreds of thousands of tonnes of clothes thrown into landfills each year.
www.shopretold.com
Lush
Lush provides products such as shampoo and conditioner as package-free bars with reusable tins to store.
www.mena.lush.com
Bubble Bro
Offering filtered, still and sparkling water on tap, Bubble Bro is attempting to ensure we don’t produce plastic or glass waste. Founded in 2017 by Adel Abu-Aysha, the company is on track to exceeding its target of saving one million bottles by the end of the year.
www.bubble-bro.com
Coethical
This company offers refillable, eco-friendly home cleaning and hygiene products that are all biodegradable, free of chemicals and certifiably not tested on animals.
www.instagram.com/coethical
Eggs & Soldiers
This bricks-and-mortar shop and e-store, founded by a Dubai mum-of-four, is the place to go for all manner of family products – from reusable cloth diapers to organic skincare and sustainable toys.
www.eggsnsoldiers.com
Paatal Lok season two
Directors: Avinash Arun, Prosit Roy
Stars: Jaideep Ahlawat, Ishwak Singh, Lc Sekhose, Merenla Imsong
Rating: 4.5/5
ETFs explained
Exhchange traded funds are bought and sold like shares, but operate as index-tracking funds, passively following their chosen indices, such as the S&P 500, FTSE 100 and the FTSE All World, plus a vast range of smaller exchanges and commodities, such as gold, silver, copper sugar, coffee and oil.
ETFs have zero upfront fees and annual charges as low as 0.07 per cent a year, which means you get to keep more of your returns, as actively managed funds can charge as much as 1.5 per cent a year.
There are thousands to choose from, with the five biggest providers BlackRock’s iShares range, Vanguard, State Street Global Advisors SPDR ETFs, Deutsche Bank AWM X-trackers and Invesco PowerShares.
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