Yasser Al Misehal: Saudi Arabia building for a bright football future at all levels

After providing one of the true highlights at the 2022 World Cup, Saudi Arabia are keen to build on their performance at the finals.

And, not only on the pitch, but also off it. Chiefly, by inspiring generations of future football stars alongside hosting the 2026 Women’s Asian Cup and the 2027 men’s event.

Shocking eventual champions Argentina

Last month, Saudi registered one of the most memorable victories in World Cup history when they opened their group account by defeating Argentina 2-1 at Lusail Stadium to the north of Doha. The win, against the side who would go on to secure the title, is considered among the greatest upsets registered at football’s marquee tournament.

Having secured that and won many new admirers at the World Cup even though they exited at the group stage, Saudi are envisaging a football boom in the near, and long-term, future.

“Having seen the tears from the Saudi fans - from almost everyone - that was one of the most historical moments for the Saudi nation,” Yasser Al Misehal, president of the Saudi Arabian Football Federation (SAFF), told The National. “Seeing our Crown Prince [Mohammed bin Salman] being very, very happy, it really touched our hearts.

“That game is something that we will build on, and we will take it as a good advantage also to inspire our youth. Unfortunately, we did not do very well in the second game and the third [losing 2-0 to Poland despite largely outplaying the Europeans, and 2-1 to Mexico]. But we were satisfied with the performance.

“We were hoping we can do something more in terms of the results, but that’s something that we can work harder to perform even better, with hopefully, better results in the 2026 World Cup.

“Still so many people are talking about that Argentina game, and it even proved to people who don't know the history of football in Saudi Arabia that the people of Saudi are very inspired about football; they are very passionate. And, from our end, we want to work harder to develop and promote the game.”

Foundations for brighter future

Misehal points to the strength of the Saudi Pro League as reason for the national team’s improved performances at the World Cup (in 2018, they lost to Russia and Uruguay, although they did defeat Egypt to close out their group.)

“We've attracted some ex-Premier League and ex-Primera Liga stars who are playing now in the Saudi Premier League,” he said. “We have almost 150 foreign players, which is helping our league to become one of the strongest in Asia, with a Saudi club in Al Hilal being the winner of two of the most recent three Asian Champions Leagues.

“The World Cup was a golden opportunity to show people who did not know about our history that we have good standard of football; it's not only a normal league being played there. No, we have very good stars and very good talents from Saudi Arabia.”

Misehal emphasised the importance of using the national team’s campaign as another spark in a comprehensive, and already rewarding, football strategy. Saudi age-group sides have enjoyed recent success, with the Under-23s clinching the Asian Cup in Uzbekistan in June, and the U-20s triumphing at the Arab Cup on home soil in August.

“All these young players, when they watch the match we played against Argentina, with the best stars in the world, being one of the strongest candidates to win the World Cup, this will help them to break any psychological barriers that they may face,” Misehal said.

“Also inspiring these millions of kids - boys and girls - that, ‘Well, we beat Argentina, so we can do much more. So, let's take the opportunity to play and develop’. And, as a federation, we will of course facilitate their journey.

“Now it’s our work to really provide the youngsters with a good environment, with good facilities to play. And attract the quality technical people who have good experience and can help these boys and girls to develop their skills, and to facilitate their pathway to become the next generation of top stars.”

Yasser Al Misehal, President of the Saudi Arabian Football Federation (SAFF), with manager Herve Renard during the 2022 World Cup in Qatar. EPA

Trust in manager Herve Renard

“Quality technical people” applies obviously to Herve Renard, the senior team’s manager. The hugely popular Frenchman, 54, has been a considerable success since his appointment in 2019, guiding Saudi to qualification to the World Cup as group winners ahead of Japan and Australia.

The federation rewarded Renard in May with a contract through until 2027. It marked a departure from common practice: Saudi have had 18 different managers in 22 years.

“We really worked closely with [Herve] for the last three years; we know exactly that he has a lot of capabilities,” Misehal said. “He believes in Saudi football; he's been one of the coaches that’s been living and staying in the country for the whole time, and almost watching every round of the league, attending at least one or two matches every week. So, he knows the Saudi football very well.

“We've started our meetings and the plan for the next tournament, which will be [rescheduled 2023] Asian Cup in Qatar [dates to be confirmed, but next December has been mooted]. We already have the plans on how we're going to prepare for that, plus the qualification for the 2026 World Cup.

“We have a big belief in Herve and in his capabilities. And it’s the right time to have the stability and take the advantage of having such a good head coach to remain and develop these players, where we have also some young players coming from the Under-23s.”

Asked about Renard’s qualities as a coach – he led Morocco to the 2018 World Cup and has won the Africa Cup of Nations as a manager with Zambia and Ivory Coast – Misehal said: “Technically, he has very, very good experience, working with African teams and achieving very good results. Personally, he is very close to the players. He's very fair. He will always be transparent with the players.

“And also psychologically, he knows how to handle the emotions, how to deal with the players mentally. Plus, he is not working alone: he has good assistants that have vast experience and they have really prepared the squad to perform very well. As I said, we believe in him, and we feel that he is the right person to continue the exciting journey.”

Salem Al-Dawsari, scorer of the winner against Argentina, was one of several Saudi players attracting interest from Europe. PA

Making the great leap to Europe

In Qatar, alongside Renard, several Saudi players impressed to such an extent that European clubs have reportedly taken notice. A few of the standouts included midfielder Mohammed Kano, winger Salem Al Dawsari and full-back Saul Abdulhamid.

Yet, typically, Saudi players have not moved to the game’s major leagues. In fact, Saudi Arabia were one of only two teams at the World Cup whose squad was made up entirely of home-based players. Qatar were the other.

“We’re already aware there are some European clubs trying to start a discussion with Saudi clubs regarding players,” Misehal said. “This is very good sign. Although we cannot interfere in any contract between any club and player, from our side as a federation, we will make sure to facilitate any discussions that could take place. We would love to see some of the Saudi players playing in the European leagues.

“But, at the same time, we are also working very hard to develop the Saudi league. As mentioned, we are attracting a lot of top foreign players, which is helping increase the level of the Saudi players there.”

On whether motivation exists among this current crop of Saudi national-team players to test their talent in Europe, Misehal said: “To be honest, in the past, there were very few that wanted to go abroad. Some of them feel they should stay in their comfort zone: they have their relatives, their families, their friends. It's an environment that everybody knows these players, where they won’t enjoy the same privilege if they go abroad.

“But lately, especially with some of the young players I was in discussion with during the [World Cup] camp, some said they would be willing to take this adventure and go abroad. With us, we will make sure that any player who goes to Europe, we will always be close to them, try helping their journey.

“Their appetite now has grown; some would love to go and have this experience, because they know this will bring a better future for them - and will increase their technical level.

“I would not be surprised to see some Saudi players in a year's time playing in some of these European leagues. Maybe not the top ones to begin with, but I think we will see some young players starting to play in Europe very soon.”

Qatar and Morocco Arab trailblazers

Misehal praised Qatar for their hosting of the World Cup. The Gulf country, who had never competed at that level, became the first Arab and first Middle East nation to stage the tournament. Morocco, meanwhile, represented one of its success stories, becoming the first African and Arab country in history to reach the semi-finals.

“Qatar has hosted an amazing event,” Misehal said. “It proved to a lot of people that this area has a huge passion for football, and it has a great culture, great hospitality. That was a very good opportunity to show the rest of the world what this region can do.

“It inspired a lot of people from the Arab world, as well. The Saudi fans were great; they brought a very beautiful atmosphere. It was a great tournament, and really helped to unite people from different parts of the world.

“So, a great achievement for Qatar, for the Gulf region, for the Arab region in general. And watching the results, unbelievable to see. Saudi winning against Argentina created big news; Tunisia [1-0] against [then champions] France; what Morocco have done is unbelievable.

“We are very proud of the Moroccan team: it's broken a lot of barriers - a lot of psychological barriers - and it's proved that, today, nothing is impossible. That will inspire all national teams from this region to really believe and to work hard to reach what Morocco has reached. It's amazing.”

Saudi Arabia has invested significantly in women's football and last year established its national team. The Kingdom is also in the running to host the 2026 Women’s Asian Cup. Photo: Saudi Arabia Football Federation

Dual Asian Cup bids

Saudi are intent, too, on hosting major football tournaments, with bids registered for the 2026 Women’s Asian Cup and the men’s event the following year. The proposal for 2026 was confirmed earlier this month, reinforcing the kingdom’s commitment to developing the woman’s game.

In the past three years, Saudi have invested significantly in women’s football, from grassroots player development through to the establishment last year of a first women’s national team, which next month will qualify for Fifa rankings for the first time.

Also, Saudi have introduced an inaugural women’s football league and girls’ school league.

“It's one of our priorities to work hard and increase our chances to host the 2026 Women’s Asian Cup,” Misehal said.

“We’re very excited to witness all these pioneering moments for our women’s football. And this will inspire young girls to have more participation and to compete more.”

For 2026, Saudi face competition from Australia, Jordan, and Uzbekistan, with the Asian Football Confederation (AFC) scheduled to announce the winning bid next year.

On how confident the federation are that Saudi will get the nod, Misehal said: “It's not easy, to be honest. Because we have three other federations bidding. But we have developed a very, very attractive bid.

“Maybe, hopefully, some of our competitors will understand how important it is for Asia and the Middle East to host the Women’s Asian Cup for the first time. Maybe they will understand our hunger for that. We have a real hope that we can be the host.”

Certainly, Saudi are expected to be successful in securing the 2027 Men’s Asian Cup – although three-time winners of the tournament, they have never previously staged it – having this month become the sole bidder after India withdrew their proposal. The AFC Congress will formally decide the host at their annual summit, which takes place on February 1 in Bahrain.

“We are very close,” Misehal said. “Again, we've put together a very attractive bid. We have a huge support from our leadership. And we are just waiting for February 1 for the Congress. Now we are the only candidates, so it means 90 per cent that we will be the host.

“And that's another great historical moment. Because winning this cup three times in the past, being runner-up three times, it's the time to host it. So that's big news. Hopefully, we will all celebrate this moment on February 1.”

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Indoor cricket in a nutshell

Indoor cricket in a nutshell
Indoor Cricket World Cup - Sept 16-20, Insportz, Dubai

16 Indoor cricket matches are 16 overs per side
8 There are eight players per team
9 There have been nine Indoor Cricket World Cups for men. Australia have won every one.
5 Five runs are deducted from the score when a wickets falls
4 Batsmen bat in pairs, facing four overs per partnership

Scoring In indoor cricket, runs are scored by way of both physical and bonus runs. Physical runs are scored by both batsmen completing a run from one crease to the other. Bonus runs are scored when the ball hits a net in different zones, but only when at least one physical run is score.

Zones

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B Side nets, between the striker and halfway down the pitch: 1 run
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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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