'Football changes lives': UAE's Nouf Al Anzi a source of inspiration in women's game


Reem Abulleil
  • English
  • Arabic

It’s been eight years since a teenage Nouf Al Anzi first donned the UAE national team jersey and stepped on a football pitch to represent her country. It remains the proudest moment of her sporting career.

Then 17, Al Anzi was part of one of the first Emirati women’s national football squads and the affable midfielder has grown with the team every step of the way.

“I always wanted to dedicate my life to football,” Al Anzi told The National.

“Back in school, I remember whenever they asked us, ‘What do you aspire to be? What do you want to be when you grow up?’ I always said, ‘football player’.

“I know it wasn't a common answer to be said – my classmates their answers were like, a doctor, an engineer and so on. But me, the only thing I was sure about was that I wanted to be a football player.

“So when I heard about the national team and the first call-up, I was very proud because to represent your country is I think the biggest pride any person or any athlete could ever reach. I think at that moment I realised, ‘Okay, I’m actually achieving my dream’.”

Al Anzi grew up in a football-loving family and played with her family and relatives in the street for as long as she can remember.

At 16, she found out Al Wahda Club in Abu Dhabi was setting up a women’s side for the first time and quickly signed up to join them. A year later, she was selected to be part of one of the first UAE national outfits – a moment she describes as a “historical event” for the Emirates and for herself.

Last week, Al Anzi appeared alongside Real Madrid and France superstar Karim Benzema in an Adidas campaign that was displayed on the iconic Burj Khalifa to help launch ‘Al Rihla’ (the Arabic word for ‘journey’), the official ball of the upcoming Qatar 2022 FIFA World Cup.

“Yalla Nouf, the journey starts now,” Benzema tells her as he passes the ball to her before she says a few words about ‘Al Rihla’.

“Us players play a key role in promoting women's football and I think that ad would also send the message, like, ‘Oh having a female figure on the Burj Khalifa, a football player, UAE women’s player’; I think it's nice to be representing that,” said Al Anzi, 25.

“I think it's a very great opportunity of being in the same video as Benzema.”

That campaign was just one of several pinch-me moments for Al Anzi in recent months.

Less than two weeks ago, she attended the official launch of ‘Al Rihla’ in Doha, where she joined the likes of Iker Casillas and Kaka in a five-a-side game on the beach, alongside fellow trailblazing Arab women footballers Sarah Essam of Egypt, who plays for Stoke City, and Farah Jefry of Saudi Arabia.

Al Anzi was particularly pleased to connect with Essam and Jefry and said they talked football and shared a lot about their own personal experiences in the sport. She says her conversations with Essam “sparked a thought in me, to motivate me to play in Europe”.

Having women footballers feature as a prominent part of the launch of the official World Cup ball is something Al Anzi is very proud of.

“I think it will inspire young girls to play football and basically take it in a very serious way; to dedicate their time and put extra trainings on, because I think when they see women playing with players like Kaka or Casillas; very big names, that for example, won World Cups and had a very successful career, I think it would actually let them feel like, ‘Okay, it could be real’. I think it sends a very motivational message,” said the 25-year-old from Abu Dhabi.

Kaka and Casillas aren’t the only World Cup champions Al Anzi has rubbed shoulders with. The UAE’s No 10 came face to face with one of her idols, Zinedine Zidane, in Dubai a few months ago, where they gathered to shoot two commercial videos for Adidas.

In one of them, Zidane and Al Anzi – or ‘Noufinho’ as she calls herself on social media – did a stunt video where they kicked the ball to each other over the towering Dubai Frame structure. In another clip, Al Anzi is seen flaunting her skills on the football pitch before Zidane, who was on the sidelines watching, walks up to her and asks for her name.

“When I first got to know about it, I didn't believe it for a while, it was like a shocking moment for me,” Al Anzi said of that moment she received the call that she would be shooting an ad with Zidane.

“But when I met him, it was amazing because he was very humble. He also got to ask about how is UAE women’s football here and how is my experience as a player here and so on. I was speechless when I first met him.

“He knows I play for the national team, so he was like, ‘Keep going, stay with your passion towards football’... he gave me lots of words of motivation.”

Zidane is one of three midfielders Al Anzi idolises. The other two are Spain’s Xavi Hernandez and Italy’s Andrea Pirlo. On the women’s side, she looks up to US star Carli Lloyd, and particularly admires her longevity.

Besides playing a vital role in the UAE women’s football movement, Al Anzi stands out as the first ever Emirati woman to play the sport professionally abroad. In 2018, she took a year off from university – she has a degree in Information Security Engineering – and went to Egypt to play for serial league champions Wadi Degla.

“It was amazing because the football schools are very different. I think the Egyptian game is very physical, so it's different than the UAE league,” she said, reflecting on her time with the Yellow and Blacks in Cairo.

“I actually think it was like a focal point of my career because I was also a different person; I think it changed my personality. I met a lot of Egyptian players as well. So it was a very great phase of my career. And also we won the league. It was a great milestone to be honest.”

Al Anzi returned to finish her studies after that but still harbours dreams of playing professional football in Europe one day.

For now, she competes in the UAE’s top flight with a team representing LaLiga Academy – one of three sides fighting for the women’s league title this campaign.

Al Anzi has a day job working in HR and commutes to Dubai from Abu Dhabi every day for football practice.

“I think women’s football has evolved big time in the UAE ever since I started until now,” she says.

“When I first joined, there was just the first team. Later on with the years passing by, you can see that there are different categories now for the leagues, for the national team, for the clubs as well. For example there are under-14s, 17s, 19s, and the first team. So that's very good.

“Also the number of girls playing football has increased a lot in the UAE. Other than the numbers, the awareness of the parents and society as well has changed big time.”

Al Anzi added that she was fortunate enough to have the full support of her family growing up, and believes she “earned” that backing because she managed to balance her studies with football throughout the years.

While she can sense more parents are warming up to the idea of their daughters taking up football, she has a message for those who are still on the fence.

“I think the message I would send is: football changes people's lives,” said Al Anzi.

“My personality changed a lot. I was a shy person when I was younger. I think I'm more outspoken now. I feel more comfortable, let's say, going to events and so on. So I want to tell parents their kids will evolve a lot through sports.

“Sport is not just sport. It helps build personality, confidence, it also gives experience on how to deal with life. It’s not just on the field, it’s also outside.”

Al Anzi’s upcoming competitions with the national team include a Gulf futsal tournament in May, a West Asian futsal event in June before she switches back to 11-a-side for the West Asian Championship in September.

Could the UAE women’s team soon reach a level where they can make it to the Asian Cup and compete for the continental title?

“I think ever since we started we’ve evolved so much. We're on the right track, to be honest,” she replies.

One thing Al Anzi is excited about is the upcoming men’s World Cup in Qatar, which she believes will place football in the region under the spotlight and help boost the women’s game.

“I think it's a very nice thing to have the World Cup in the Middle East. I think that puts the spotlight on countries in the Middle East, and will get people curious to search about football in these countries and explore furthermore,” she adds.

“As women’s football here is something that's on the rise right now, I think we will get the exposure about that and also put the UAE on the women's football map as well. I think it will get us more exposure for sure.”

The specs

Engine: 6.2-litre V8

Transmission: ten-speed

Power: 420bhp

Torque: 624Nm

Price: Dh325,125

On sale: Now

The National Archives, Abu Dhabi

Founded over 50 years ago, the National Archives collects valuable historical material relating to the UAE, and is the oldest and richest archive relating to the Arabian Gulf.

Much of the material can be viewed on line at the Arabian Gulf Digital Archive - https://www.agda.ae/en

The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE. 

Read part four: an affection for classic cars lives on

Read part three: the age of the electric vehicle begins

Read part one: how cars came to the UAE

 

The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE.

Read part three: the age of the electric vehicle begins

Read part two: how climate change drove the race for an alternative 

Read part one: how cars came to the UAE

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The Bio

Favourite place in UAE: Al Rams pearling village

What one book should everyone read: Any book written before electricity was invented. When a writer willingly worked under candlelight, you know he/she had a real passion for their craft

Your favourite type of pearl: All of them. No pearl looks the same and each carries its own unique characteristics, like humans

Best time to swim in the sea: When there is enough light to see beneath the surface

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The past winners

2009 - Sebastian Vettel (Red Bull)

2010 - Sebastian Vettel (Red Bull)

2011 - Lewis Hamilton (McLaren)

2012 - Kimi Raikkonen (Lotus)

2013 - Sebastian Vettel (Red Bull)

2014 - Lewis Hamilton (Mercedes)

2015 - Nico Rosberg (Mercedes)

2016 - Lewis Hamilton (Mercedes)

2017 - Valtteri Bottas (Mercedes)

Match info

Liverpool 3
Hoedt (10' og), Matip (21'), Salah (45 3')

Southampton 0

Dust and sand storms compared

Sand storm

  • Particle size: Larger, heavier sand grains
  • Visibility: Often dramatic with thick "walls" of sand
  • Duration: Short-lived, typically localised
  • Travel distance: Limited 
  • Source: Open desert areas with strong winds

Dust storm

  • Particle size: Much finer, lightweight particles
  • Visibility: Hazy skies but less intense
  • Duration: Can linger for days
  • Travel distance: Long-range, up to thousands of kilometres
  • Source: Can be carried from distant regions

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Company profile

Name: Thndr

Started: October 2020

Founders: Ahmad Hammouda and Seif Amr

Based: Cairo, Egypt

Sector: FinTech

Initial investment: pre-seed of $800,000

Funding stage: series A; $20 million

Investors: Tiger Global, Beco Capital, Prosus Ventures, Y Combinator, Global Ventures, Abdul Latif Jameel, Endure Capital, 4DX Ventures, Plus VC,  Rabacap and MSA Capital

First Person
Richard Flanagan
Chatto & Windus 

Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
Tips to stay safe during hot weather
  • Stay hydrated: Drink plenty of fluids, especially water. Avoid alcohol and caffeine, which can increase dehydration.
  • Seek cool environments: Use air conditioning, fans, or visit community spaces with climate control.
  • Limit outdoor activities: Avoid strenuous activity during peak heat. If outside, seek shade and wear a wide-brimmed hat.
  • Dress appropriately: Wear lightweight, loose and light-coloured clothing to facilitate heat loss.
  • Check on vulnerable people: Regularly check in on elderly neighbours, young children and those with health conditions.
  • Home adaptations: Use blinds or curtains to block sunlight, avoid using ovens or stoves, and ventilate living spaces during cooler hours.
  • Recognise heat illness: Learn the signs of heat exhaustion and heat stroke (dizziness, confusion, rapid pulse, nausea), and seek medical attention if symptoms occur.
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T10 Cricket League
Sharjah Cricket Stadium
December 14- 17
6pm, Opening ceremony, followed by:
Bengal Tigers v Kerala Kings 
Maratha Arabians v Pakhtoons
Tickets available online at q-tickets.com/t10

The specs: 2019 Haval H6

Price, base: Dh69,900

Engine: 2.0-litre turbocharged four-cylinder

Transmission: Seven-speed automatic

Power: 197hp @ 5,500rpm

Torque: 315Nm @ 2,000rpm

Fuel economy, combined: 7.0L / 100km

Who's who in Yemen conflict

Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government

Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council

Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south

Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory

Living in...

This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home. 

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Updated: April 10, 2022, 5:52 AM