One of the "Bearded Villains" in Sweden. (YouTube)
One of the "Bearded Villains" in Sweden. (YouTube)
One of the "Bearded Villains" in Sweden. (YouTube)
One of the "Bearded Villains" in Sweden. (YouTube)

Muslims shouldn’t be viewed differently


  • English
  • Arabic

When is a hijab not a hijab? This week, a photo shoot being carried out by an Australian clothing brand in Sydney was raided by the police. The Muslim fashion label Hijab House was investigated because it was believed its outfits with matching headscarves were “Islamic flags”.

When the owner asked the five policemen who interrupted the shoot why they were doing so, he was allegedly told it was because of “things happening overseas”.

Colourful clothing modelled in fashionable poses when partnered with a cloth over the hair and aimed at Muslims is being interpreted as terrorist danger. It’s farcical and terrifying in equal measure.

This innocent piece of cloth far too often carries the weight of people’s prejudices and is used as a cover (pun intended) for barely hidden anti-Muslim hatred. It is accused of being a threat to “our way of life”, of oppressing women, of obliterating women’s minds so that they can’t think for themselves.

Despite Muslim women insisting it is worn by choice in one place, they are accused of betraying women who are – and shouldn’t be – forced to wear it in another place. Somehow, this simple cloth is accused of carrying the responsibility of the survival of civilisation. If you wear it then you are an existential threat to society.

When practised by Muslims, even fashion is a danger.

Which leads me to ask: when is a beard not a beard? Last month, a club of bearded men, who call themselves the “Bearded Villains” were found sporting their facial hair in the Swedish countryside. The hipster beard is a recent fashion phenomenon. During their gathering, they posed for a photograph with their black flag. Two police officers turned up saying that a motorist had reported a gathering of terrorists.

Unlike the fashion shoot story, interrupted because Muslims were looking dangerous, the bearded hipsters “had a good laugh” with the police officers who came to investigate them. Ha, ha! Isn’t it hilarious that if you’re Muslim you can be interrogated when all you’re trying to do is strike a pose?

The Muslim fashionistas were accused but the bearded men were waved off the police “with smiles on their faces”.

Symbols and how they are interpreted tell us a great deal about prejudices. When Muslims wear scarves and beards they are perceived as terrorists, lumped together by something distant and far away. When it’s a local, non-Islam-related meaning, it is reinterpreted as friendly and given a meaning that is safe and cuddly.

This is toxic: a knee -jerk reaction built on the deepest, most hateful of prejudices against human beings based on nothing other than being different. This is not just racism, it’s anti­-Muslim hatred.

Last month in the UK, a YouTube video went viral showing a black woman on a bus threatening to kick a pregnant Muslim woman in the stomach, calling her an ISIL “b****”.

It seems that whatever Muslims do or don’t do is interpreted as hateful. If Muslims don’t wear fashion that is mainstream, they are segregating themselves. If they wear ordinary fashion, they are a potential terrorist threat.

None of this is Muslims imagining things. It’s not Muslims acting as apologists for terrorism. It’s not Muslims playing the victim card. It’s making the people we live with and their choices into the “other”. We need to call it out.

Shelina Zahra Janmohamed is the author of Love in a Headscarf and blogs at www. spirit21.co.uk

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Company profile

Name: Steppi

Founders: Joe Franklin and Milos Savic

Launched: February 2020

Size: 10,000 users by the end of July and a goal of 200,000 users by the end of the year

Employees: Five

Based: Jumeirah Lakes Towers, Dubai

Financing stage: Two seed rounds – the first sourced from angel investors and the founders' personal savings

Second round raised Dh720,000 from silent investors in June this year

Directed by: Craig Gillespie

Starring: Emma Stone, Emma Thompson, Joel Fry

4/5

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THREE POSSIBLE REPLACEMENTS

Khalfan Mubarak
The Al Jazira playmaker has for some time been tipped for stardom within UAE football, with Quique Sanchez Flores, his former manager at Al Ahli, once labelling him a “genius”. He was only 17. Now 23, Mubarak has developed into a crafty supplier of chances, evidenced by his seven assists in six league matches this season. Still to display his class at international level, though.

Rayan Yaslam
The Al Ain attacking midfielder has become a regular starter for his club in the past 15 months. Yaslam, 23, is a tidy and intelligent player, technically proficient with an eye for opening up defences. Developed while alongside Abdulrahman in the Al Ain first-team and has progressed well since manager Zoran Mamic’s arrival. However, made his UAE debut only last December.

Ismail Matar
The Al Wahda forward is revered by teammates and a key contributor to the squad. At 35, his best days are behind him, but Matar is incredibly experienced and an example to his colleagues. His ability to cope with tournament football is a concern, though, despite Matar beginning the season well. Not a like-for-like replacement, although the system could be adjusted to suit.

Trump v Khan

2016: Feud begins after Khan criticised Trump’s proposed Muslim travel ban to US

2017: Trump criticises Khan’s ‘no reason to be alarmed’ response to London Bridge terror attacks

2019: Trump calls Khan a “stone cold loser” before first state visit

2019: Trump tweets about “Khan’s Londonistan”, calling him “a national disgrace”

2022:  Khan’s office attributes rise in Islamophobic abuse against the major to hostility stoked during Trump’s presidency

July 2025 During a golfing trip to Scotland, Trump calls Khan “a nasty person”

Sept 2025 Trump blames Khan for London’s “stabbings and the dirt and the filth”.

Dec 2025 Trump suggests migrants got Khan elected, calls him a “horrible, vicious, disgusting mayor”

The specs

Engine: 1.5-litre 4-cylinder petrol

Power: 154bhp

Torque: 250Nm

Transmission: 7-speed automatic with 8-speed sports option 

Price: From Dh79,600

On sale: Now

MATCH INFO

Barcelona v Real Madrid, 11pm UAE

Match is on BeIN Sports

WOMAN AND CHILD

Director: Saeed Roustaee

Starring: Parinaz Izadyar, Payman Maadi

Rating: 4/5

The more serious side of specialty coffee

While the taste of beans and freshness of roast is paramount to the specialty coffee scene, so is sustainability and workers’ rights.

The bulk of genuine specialty coffee companies aim to improve on these elements in every stage of production via direct relationships with farmers. For instance, Mokha 1450 on Al Wasl Road strives to work predominantly with women-owned and -operated coffee organisations, including female farmers in the Sabree mountains of Yemen.

Because, as the boutique’s owner, Garfield Kerr, points out: “women represent over 90 per cent of the coffee value chain, but are woefully underrepresented in less than 10 per cent of ownership and management throughout the global coffee industry.”

One of the UAE’s largest suppliers of green (meaning not-yet-roasted) beans, Raw Coffee, is a founding member of the Partnership of Gender Equity, which aims to empower female coffee farmers and harvesters.

Also, globally, many companies have found the perfect way to recycle old coffee grounds: they create the perfect fertile soil in which to grow mushrooms. 

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COMPANY PROFILE

Company name: Letstango.com

Started: June 2013

Founder: Alex Tchablakian

Based: Dubai

Industry: e-commerce

Initial investment: Dh10 million

Investors: Self-funded

Total customers: 300,000 unique customers every month

UAE cricketers abroad

Sid Jhurani is not the first cricketer from the UAE to go to the UK to try his luck.

Rameez Shahzad Played alongside Ben Stokes and Liam Plunkett in Durham while he was studying there. He also played club cricket as an overseas professional, but his time in the UK stunted his UAE career. The batsman went a decade without playing for the national team.

Yodhin Punja The seam bowler was named in the UAE’s extended World Cup squad in 2015 despite being just 15 at the time. He made his senior UAE debut aged 16, and subsequently took up a scholarship at Claremont High School in the south of England.

Skoda Superb Specs

Engine: 2-litre TSI petrol

Power: 190hp

Torque: 320Nm

Price: From Dh147,000

Available: Now

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PROFILE OF HALAN

Started: November 2017

Founders: Mounir Nakhla, Ahmed Mohsen and Mohamed Aboulnaga

Based: Cairo, Egypt

Sector: transport and logistics

Size: 150 employees

Investment: approximately $8 million

Investors include: Singapore’s Battery Road Digital Holdings, Egypt’s Algebra Ventures, Uber co-founder and former CTO Oscar Salazar

SPECS

Toyota land Cruiser 2020 5.7L VXR

Engine: 5.7-litre V8

Transmission: eight-speed automatic

Power: 362hp

Torque: 530Nm

Price: Dh329,000 (base model 4.0L EXR Dh215,900)

VEZEETA PROFILE

Date started: 2012

Founder: Amir Barsoum

Based: Dubai, UAE

Sector: HealthTech / MedTech

Size: 300 employees

Funding: $22.6 million (as of September 2018)

Investors: Technology Development Fund, Silicon Badia, Beco Capital, Vostok New Ventures, Endeavour Catalyst, Crescent Enterprises’ CE-Ventures, Saudi Technology Ventures and IFC

The specs

Engine: 3.8-litre, twin-turbo V8

Transmission: eight-speed automatic

Power: 582bhp

Torque: 730Nm

Price: Dh649,000

On sale: now  

MATCH INFO

Uefa Champions League semi-final, first leg
Bayern Munich v Real Madrid

When: April 25, 10.45pm kick-off (UAE)
Where: Allianz Arena, Munich
Live: BeIN Sports HD
Second leg: May 1, Santiago Bernabeu, Madrid