Middle East media must set the tone for how the region is covered

This week's Arab Media Summit in Dubai has brought together more than 300 speakers and 6,000 participants. Chris Whiteoak / The National

Few regions consume media as enthusiastically as the Arab world. With growing internet penetration rates, a market for video-on-demand subscription services worth more than $1 billion and millions of young people getting their daily news and information on their smartphones, the Middle East is at the forefront of evolving media trends.

It is little wonder then that this week’s Arab Media Summit in Dubai has brought together more than 300 speakers and 6,000 participants, among them Lebanese Prime Minister Nawaf Salam, Grand Imam of Al Azhar Dr Ahmed El Tayeb and British media personality Piers Morgan. They joined many other notable voices – from influencers to editors – across journalism, digital content creation and communications, all seeking to chart a future for the region’s media.

Voices from Arab Media Summit on the road ahead

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It is a future that is exciting and bright but also challenging. For many years, the Middle East been portrayed in a one-dimensional fashion. Outdated tropes about unending conflict and militancy have arisen time and again in news reports, TV series and feature films, often side-lining the voices of the region’s people. Therefore, it has been welcome to see the many discussions and insights arising from the summit reflect the vibrancy of media producers in the Arab world, from traditional outlets such as newspaper titles and TV channels to social media platforms and film production.

However, in challenging times this vibrancy must also be matched by responsibility, especially when it comes to news reporting. Speaking at the summit on Tuesday, Dr El Tayeb, who is also chairman of the Muslim Council of Elders, said Arab media “has the biggest role in disclosing and showing the injustices in Gaza and keeping the Palestinian cause at the front of nations' minds”. He is right to suggest that it is journalists from the Middle East who should be the ones setting the tone for how the region’s stories – good and bad – are told.

It is critical that media owners, journalists and content creators meet at events such as Dubai's Arab Media Summit to shape the conversation

To drive moves towards more holistic coverage of the Middle East, it is important for media outlets to dig deeper and focus on life in the region as it is lived, not as it is reported on from outside. Beshara, a weekly online newsletter published by The National, works to fulfil this mission by focusing on solutions-oriented stories, and positive developments, highlighting the work being done in the UAE and other parts of the Middle East to tackle some of society’s most pressing problems.

In a wider sense, the media has a social role to play. Speaking before the first day of the summit, Sheikh Ahmed bin Mohammed, Second Deputy Ruler of Dubai and chairman of the Dubai Media Council, called the media "a vital partner in development and a key driver of social awareness”. Well-informed societies tend to make better choices, and in an age of misinformation and widespread social media use – in essence, humanity having a real-time conversation with itself – it is important that media owners, journalists and content creators meet at events such as the Arab Media Summit to shape the conversation.