
The 1 Billion Followers Summit in Dubai attracted nearly 15,000 content creators and influencers. Antonie Robertson/The National
The 1 Billion Followers Summit in Dubai attracted nearly 15,000 content creators and influencers. Antonie Robertson/The National
What is setting off the Arab content creator market?
A maturing influencer economy driven by government policies is attracting a new wave of companies to the Middle East